{"id":48002,"date":"2021-09-10T11:13:04","date_gmt":"2021-09-10T09:13:04","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/online-brand-rate-calculation-with-formula\/"},"modified":"2025-11-25T16:48:28","modified_gmt":"2025-11-25T15:48:28","slug":"online-brand-rate-calculation-with-formula","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/calculation\/online-brand-rate-calculation-with-formula\/","title":{"rendered":"Online Brand Rate calculation with formula"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48002\" class=\"elementor elementor-48002 elementor-7575\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cddf1da e-flex e-con-boxed e-con e-parent\" data-id=\"cddf1da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba9bb7f e-con-full e-flex e-con e-child\" data-id=\"ba9bb7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-331c4a8 elementor-widget elementor-widget-html\" data-id=\"331c4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 style=\"font-family: Roboto; font-size: 24px; letter-spacing: 0px; word-spacing: 2px; color: #212121; font-weight: 600;\">\n  Calculate brand rate from sales margin and sales price\n<\/h2>\n\n<p>Enter <b>your sales margin<\/b><\/p>\n<input type=\"number\" id=\"marge-commerciale\" placeholder=\"20\">\n\n<p>Enter <b>your selling price<\/b><\/p>\n<input type=\"number\" id=\"prix-vente\" placeholder=\"100\">\n\n<button id=\"calculer-taux-marque\" style=\"margin-top: 20px; background-color:#84cd00; color:#ffffff;\">\n  Calculate your brand rate\n<\/button>\n\n<p id=\"resultat-taux-marque\"><\/p>\n\n<script>\n    document.getElementById('calculer-taux-marque').addEventListener('click', () => {\n        const margeCommerciale = parseFloat(document.getElementById('marge-commerciale').value);\n        const prixVente = parseFloat(document.getElementById('prix-vente').value);\n        \n        const tauxMarque = ((margeCommerciale * 100) \/ prixVente).toFixed(2).replace('.', ',');\n        \n        document.getElementById('resultat-taux-marque').textContent = `R\u00e9sultat : ${tauxMarque}% de taux de marque.`;\n    });\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ec5e4 e-con-full e-flex e-con e-child\" data-id=\"35ec5e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f88dddd elementor-widget elementor-widget-html\" data-id=\"f88dddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 style=\"font-family: Roboto; font-size: 24px; letter-spacing: 0px; word-spacing: 2px; color: #212121; font-weight: 600;\">\n  Calculate brand rate from purchase price\/cost and selling price\n<\/h2>\n\n<p>Enter <b>your selling price<\/b><\/p>\n<input type=\"number\" id=\"prix-vente\" placeholder=\"100\">\n\n<p>Enter <b>your purchase price \/ cost price<\/b><\/p>\n<input type=\"number\" id=\"prix-achat\" placeholder=\"80\">\n\n<button id=\"calculer-taux-marque\" style=\"margin-top: 20px; background-color:#84cd00; color:#ffffff;\">\n  Calculate your brand rate\n<\/button>\n\n<p id=\"resultat-taux-marque\"><\/p>\n\n<script>\n    document.getElementById('calculer-taux-marque').addEventListener('click', () => {\n        const prixVente = parseFloat(document.getElementById('prix-vente').value);\n        const prixAchat = parseFloat(document.getElementById('prix-achat').value);\n        \n        const tauxMarque = (((prixVente - prixAchat) \/ prixVente) * 100).toFixed(2).replace('.', ',');\n        \n        document.getElementById('resultat-taux-marque').textContent = `R\u00e9sultat : ${tauxMarque}% de taux de marque.`;\n    });\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be76e46 e-con-full e-flex e-con e-child\" data-id=\"be76e46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f147115 elementor-widget elementor-widget-html\" data-id=\"f147115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 style=\"font-family: Roboto; font-size: 24px; letter-spacing: 0px; word-spacing: 2px; color: #212121; font-weight: 600;\">\n  Calculate brand rate from sales margin and purchase price\n<\/h2>\n\n<p>Enter <b>your sales margin<\/b><\/p>\n<input type=\"number\" id=\"marge-commerciale\" placeholder=\"20\">\n\n<p>Enter <b>your purchase price<\/b><\/p>\n<input type=\"number\" id=\"prix-achat\" placeholder=\"80\">\n\n<button id=\"calculer-taux-marque\" style=\"margin-top: 20px; background-color:#84cd00; color:#ffffff;\">\n  Calculate your brand rate\n<\/button>\n\n<p id=\"resultat-taux-marque\"><\/p>\n\n<script>\n    document.getElementById('calculer-taux-marque').addEventListener('click', () => {\n        const margeCommerciale = parseFloat(document.getElementById('marge-commerciale').value);\n        const prixAchat = parseFloat(document.getElementById('prix-achat').value);\n        \n        const tauxMarque = ((margeCommerciale * 100) \/ (margeCommerciale + prixAchat)).toFixed(2).replace('.', ',');\n        \n        document.getElementById('resultat-taux-marque').textContent = `R\u00e9sultat : ${tauxMarque}% de taux de marque.`;\n    });\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b9939 elementor-widget elementor-widget-heading\" data-id=\"65b9939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the brand rate? Definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0cbad7 elementor-widget elementor-widget-text-editor\" data-id=\"e0cbad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe brand rate measures the percentage of sales margin in the selling price of a company&#8217;s product or service <a href=\"https:\/\/moovago.com\/blog\/commercial\/quest-ce-quun-agent-commercial\/\">.<\/a>\n\nBrand rate is an essential measure for businesses, as it shows whether or not the company&#8217;s sales are profitable.\n\nA high brand rate means you can spend more in other areas of your business, because the sale is profitable. On the other hand, a negative brand rate indicates that your product is not profitable. Consequently, you need to stop selling or reduce the costs involved. Brand price can be used to set the selling price of the product.   \n\nThese are costs to be taken into account when negotiating margins. Really useful in <a href=\"https:\/\/moovago.com\/blog\/prospection\/b2b-et-b2c\/\">B2B<\/a>. \n\nFind other <a href=\"https:\/\/moovago.com\/blog\/calcul\/calculs-commerciaux-en-ligne-formules-et-definition\/\">commercial calculations on this page<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a5d0d elementor-widget elementor-widget-heading\" data-id=\"a8a5d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a good brand rate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbee4a elementor-widget elementor-widget-text-editor\" data-id=\"1cbee4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good brand rate will vary from industry to industry. Taking into account normal expenses for a company, a good brand rate can be considered to be above 20%. <\/p>\n<p>If the mark rate is over 80%, it&#8217;s excellent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3abb50c elementor-widget elementor-widget-heading\" data-id=\"3abb50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand rate formulas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb7c75 elementor-widget elementor-widget-text-editor\" data-id=\"acb7c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can calculate your brand rate in 3 different ways.<\/p><p>With sales margin and sales price :<\/p><p>( Sales margin X 100 ) \/ ( Sales price )<\/p><p>With sales margin and purchase price:<\/p><p>( Sales margin X 100 ) \/ ( Purchase price + Sales margin )<\/p><p>With selling price and purchase price:<\/p><p>(( Sales price &#8211; Purchase price ) X 100) \/ Sales price<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bb7d8 elementor-widget elementor-widget-heading\" data-id=\"f0bb7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of brand rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ddb16 elementor-widget elementor-widget-text-editor\" data-id=\"e4ddb16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s say you&#8217;re a company that sells computers.<\/p><p>You buy your computers for 1000 euros.<\/p><p>You sell them for 1,200 euros.<\/p><p>Your sales margin is 200 euros.<\/p><p>We want to calculate the brand rate:<\/p><p>With sales margin and sales price :<\/p><p>( 200 X 100 ) \/ 1200 = 16,6 %<\/p><p>With sales margin and purchase price:<\/p><p>(200 X 100) \/ (1000 + 200 ) = 16,6 %<\/p><p>With selling price and purchase price:<\/p><p>( (1200 &#8211; 1000 ) X 100) \/ 1200 = 16,6 %<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86eb970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86eb970\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-246b5a5\" data-id=\"246b5a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calculate brand rate from sales margin and sales price Enter your sales margin Enter your selling price Calculate your brand rate Calculate brand rate from purchase price\/cost and selling price Enter your selling price Enter your purchase price \/ cost price Calculate your brand rate Calculate brand rate from sales margin and purchase price Enter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[],"class_list":["post-48002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-calculation"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48002"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48002\/revisions"}],"predecessor-version":[{"id":48003,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48002\/revisions\/48003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42014"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}