{"id":48154,"date":"2022-08-22T14:51:35","date_gmt":"2022-08-22T12:51:35","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/telephone-prospecting-6-key-steps-to-convert-more-prospects-in-2025\/"},"modified":"2025-11-26T09:02:55","modified_gmt":"2025-11-26T08:02:55","slug":"telephone-prospecting-6-key-steps-to-convert-more-prospects-in-2025","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/prospecting-2\/telephone-prospecting-6-key-steps-to-convert-more-prospects-in-2025\/","title":{"rendered":"Telephone prospecting: 6 key steps to convert more prospects in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48154\" class=\"elementor elementor-48154 elementor-12000\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9114d3f e-flex e-con-boxed e-con e-parent\" data-id=\"9114d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2fd671 elementor-widget elementor-widget-text-editor\" data-id=\"b2fd671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Telephone <a href=\"https:\/\/moovago.com\/blog\/prospection\/definition-prospection\/\">prospecting<\/a> may be perceived as an outdated sales technique, but did you know that<a href=\"https:\/\/www.cloudtalk.io\/fr\/blog\/24-statistiques-sur-le-demarchage-telephonique-tendances-en-2024-et-au-dela\/\" target=\"_blank\" rel=\"noopener\"> 69% of buyers are still open to being contacted by telephone<\/a>?<\/p><p>If you want to increase your sales and improve your sales approach, it may be time to invest in this<a href=\"https:\/\/moovago.com\/en\/prospecting-2\/the-5-most-effective-prospecting-methods\/\"> prospecting method<\/a> and improve your current processes.<\/p><p>In this article, discover a 6-step method to turn your cold calls into real sales opportunities, whether you&#8217;re a beginner or an experienced salesperson.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ba71f elementor-widget elementor-widget-heading\" data-id=\"22ba71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is cold calling and why is it still effective in 2025?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c777b elementor-widget elementor-widget-heading\" data-id=\"68c777b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition and fundamental principles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349741e elementor-widget elementor-widget-text-editor\" data-id=\"349741e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cold calling<\/b> is the process of <strong>contacting potential customers by telephone<\/strong> who have not expressed interest in your product or service. It&#8217;s a proactive approach that allows you to go directly to your prospects, rather than waiting for them to come to you. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be29e9c elementor-widget elementor-widget-image\" data-id=\"be29e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/prospection-te\u0301le\u0301phonique-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42722\" alt=\"Cold Calling\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/prospection-te\u0301le\u0301phonique-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/prospection-te\u0301le\u0301phonique-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3aa80 elementor-widget elementor-widget-text-editor\" data-id=\"3d3aa80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An essential fact to remember: <a href=\"https:\/\/www.citizencall.fr\/nos-ressources\/10-statistiques-a-connaitre-sur-la-prospection-telephonique\/\" target=\"_blank\" rel=\"noopener\">100% of customers and prospects use the telephone at some point in their purchasing journey<\/a>. Despite the emergence of digital channels, voice communication remains central to the sales process. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2332d6 elementor-widget elementor-widget-heading\" data-id=\"e2332d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the advantages of telephone prospecting?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf93b0a elementor-widget elementor-widget-text-editor\" data-id=\"cf93b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Telephone prospecting has many advantages for your organization. Among the most important are the following: <\/p><ul><li>It lets you reach<strong> a wide audience quickly and easily.<\/strong><\/li><li>It is relatively inexpensive compared to other techniques.<\/li><li>It&#8217;s a direct way to sell your product or service, without interference from competing brands.<\/li><li>It allows you to gauge customer interest quickly and easily.<\/li><li>It can be used to generate lukewarm leads for appointments or customer visits in the field.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941f5f1 elementor-widget elementor-widget-heading\" data-id=\"941f5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the challenges and drawbacks of telephone prospecting?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126b015 elementor-widget elementor-widget-text-editor\" data-id=\"126b015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOf course, cold prospecting also has its drawbacks:\n<ul>\n \t<li><strong>It can be difficult to reach a company&#8217;s decision-makers<\/strong>. You may have to go through several levels of control before you reach the decision-makers. <\/li>\n \t<li><span style=\"background-color: transparent;\">You may encounter resistance from potential customers who aren&#8217;t interested in what you have to say.<\/span><\/li>\n \t<li>This can be very time-consuming, as you&#8217;ll need to make a large number of calls to generate a decent number of leads. On average, <a href=\"https:\/\/www.decidento.com\/chiffres-prospection-commerciale\/\" target=\"_blank\" rel=\"noopener\">it takes 18 calls to make contact with a potential buyer<\/a>. <\/li>\n<\/ul>\n<div style=\"background-color: #f0f8ff; padding: 20px; border-radius: 8px; margin: 20px 0;\"><b>\ud83d\udcda 67% of prospects accept an appointment if the telephone contact is well conducted.<\/b>  The quality of your approach makes all the difference between a simple call and a future sale!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00842d elementor-widget elementor-widget-heading\" data-id=\"b00842d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Define your target audience for more relevant calls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6887e elementor-widget elementor-widget-text-editor\" data-id=\"2e6887e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you even pick up the phone, the first step is to identify exactly who you&#8217;re going to call. This preparatory phase is often overlooked, even though it&#8217;s crucial to your conversion rate! For more information, take a look at <a href=\"https:\/\/lagrowthmachine.com\/fr\/strategie-commerciale\/\" target=\"_blank\" rel=\"noopener\">this guide from LaGrowthMachine<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d94bc elementor-widget elementor-widget-heading\" data-id=\"f8d94bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation techniques and prior qualification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d7479 elementor-widget elementor-widget-text-editor\" data-id=\"69d7479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">To maximize your chances of success, start by clearly defining your ideal customer. A well-targeted call will always be more effective than a dozen blind calls. To establish this profile, consider :  <\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">Company demographics (size, sector, location),<\/li><li class=\"whitespace-normal break-words\">Decision-maker profile (function, hierarchical level, decision-making power),<\/li><li class=\"whitespace-normal break-words\">The specific needs your solution can meet,<\/li><li class=\"whitespace-normal break-words\">The potential budget available for your offer,<\/li><li class=\"whitespace-normal break-words\">History of relations with your company.<\/li><\/ul><div> <\/div><p class=\"whitespace-normal\">Did you know that <strong>75% of successful salespeople research their prospects before they call<\/strong>? This preparation is not a waste of time, but an investment that significantly increases your chances of conversion. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e6a5a elementor-widget elementor-widget-image\" data-id=\"37e6a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/1-300x300.png\" class=\"attachment-medium size-medium wp-image-42702\" alt=\"telephone prospecting target\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ed139 elementor-widget elementor-widget-heading\" data-id=\"91ed139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sources and tools for building a base of qualified prospects\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd720f8 elementor-widget elementor-widget-text-editor\" data-id=\"bd720f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The quality of your prospect base largely determines the success of your telephone prospecting. There are several complementary sources you can use to enrich your database. <b>Sector-specific databases <\/b>are an excellent starting point, as they offer contacts already pre-qualified according to precise criteria. In parallel, <b>LinkedIn<\/b> has established itself as the essential network for identifying decision-makers, thanks to its advanced filters and wealth of professional profiles.   <\/p>\n<p><b>Industry events <\/b>also represent a valuable opportunity, with prospects already interested in your field of activity. And don&#8217;t forget that your satisfied customers can become your best ambassadors &#8211; their <b>recommendations<\/b> are often the most qualified and receptive source. <\/p>\n<p>The key is to focus on the quality of your contacts rather than their quantity, an approach that will significantly maximize your conversion rate.<\/p>\n<p><b>Resource : <\/b><a href=\"https:\/\/moovago.com\/en\/prospecting-2\/7-tips-for-developing-your-customer-portfolio-in-2025\/\">how to develop your customer database?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b7981 e-con-full e-flex e-con e-child\" data-id=\"e2b7981\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbff8bb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cbff8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4MjksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg\" class=\"attachment-full size-full wp-image-44692\" alt=\"blank prospect form pdf\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg 600w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf-240x300.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-523424f e-flex e-con-boxed e-con e-child\" data-id=\"523424f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0af72d elementor-widget elementor-widget-heading\" data-id=\"f0af72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">MODEL PROSPECT SHEET:<br>Qualify your contacts during or after your telephone prospecting campaign<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6744ec elementor-widget elementor-widget-text-editor\" data-id=\"c6744ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Boost your telephone sales with our FREE ready-to-fill prospect form.<\/p><p>Keep a careful record of your prospects&#8217; information, detail and analyze their needs, and follow up your exchanges more effectively!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e774e7a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e774e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4ODUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707f9e6 elementor-widget elementor-widget-text-editor\" data-id=\"707f9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keep in mind that this preparatory phase needs to be integrated into your CRM to capitalize on the information gathered. With Moovago, you can easily centralize all this data and have it at hand during your calls, for smoother, more efficient prospecting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0abc1 elementor-widget elementor-widget-heading\" data-id=\"7e0abc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Prepare an effective, customizable call script<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5307971 elementor-widget elementor-widget-text-editor\" data-id=\"5307971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depending on your business, a good idea is to create scripts to help your sales reps make cold calls. However, writing a good cold calling script is a difficult exercise. Too rigid, and you&#8217;ll get stuck. Too broad, and you won&#8217;t convince anyone.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb343a elementor-widget elementor-widget-image\" data-id=\"4bb343a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/2-300x300.png\" class=\"attachment-medium size-medium wp-image-42706\" alt=\"telephone prospecting script\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/2.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/2-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d2818 elementor-widget elementor-widget-heading\" data-id=\"d5d2818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structure of a winning telephone prospecting script\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abab636 elementor-widget elementor-widget-text-editor\" data-id=\"abab636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective script functions as a flexible guide, not as a text to be recited. Incorporate these six key elements: a clear introduction, a personalized hook linked to the target company, a concise value proposition, 3-5 strategic qualifying questions, prepared answers to common objections, and a precise call-to-action for what comes next. <\/p><p>Your script needs to be concise while covering these essential points, bearing in mind that it generally takes 5-10 minutes to convince a prospect over the phone (according to Decidento).<\/p><div style=\"background-color: #f0f8ff; padding: 20px; border-radius: 8px; margin: 20px 0;\"><p><b>\ud83d\udcda Example of a telephone prospecting script :<\/b><\/p><p>&#8220;Hello, I&#8217;m [your name] from Moovago. We help field sales representatives optimize their organization and save 2 to 3 hours a week. I&#8217;m contacting you because I&#8217;ve noticed that your company has a traveling sales team and I was wondering how you currently manage the organization of your rounds and customer follow-up? [Pause for reply]   <\/p><p>That&#8217;s interesting&#8230; And what are your main challenges in this area? [Pause for response]  <\/p><p>I understand. We&#8217;ve developed a solution that does just that [specific benefit related to the problem mentioned]. Would you be available for a short meeting where I could show you how it works in concrete terms?&#8221;  <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646d8a3 elementor-widget elementor-widget-heading\" data-id=\"646d8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attention-grabbing hook techniques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118a82a elementor-widget elementor-widget-text-editor\" data-id=\"118a82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s certainly one burning question left, now that your script is ready. How do you get a customer&#8217;s attention over the phone? <\/p><p>Avoid overly generic formulations such as &#8220;How are you today?&#8221; or &#8220;Do you have a few minutes?&#8221;.<\/p><p>Here are a few proven strategies for capturing your contact person&#8217;s attention:<\/p><ul><li><strong>Refer to a relevant news item<\/strong>: &#8220;I&#8217;m calling you following the announcement of your promotion to&#8230;&#8221;.<\/li><li><strong>Mention a recommendation<\/strong>: &#8220;Your colleague Mr Dupont suggested I contact you&#8230;&#8221;.<\/li><li><strong>Ask a strategic question (or one he won&#8217;t be able to say no to)<\/strong>: &#8220;Are you currently looking to (need you&#8217;re meeting)?&#8221; \/ &#8220;Would you be interested in saving up to 1 hour a day on (thankless daily tasks)?&#8221; \/ &#8220;Would you like to save money on&#8230; ?&#8221;<\/li><li><strong style=\"background-color: transparent;\">Share a powerful statistic<\/strong><span style=\"background-color: transparent;\"> Did you know that salespeople waste an average of 4 hours a week on administrative tasks?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb74148 elementor-widget elementor-widget-heading\" data-id=\"fb74148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Handling objections<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b5929 elementor-widget elementor-widget-text-editor\" data-id=\"58b5929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs any salesperson knows, objections are all you&#8217;ll get during your phoning sessions!\n\nHere&#8217;s how to deal with the most common objections:\n<ul>\n \t<li><strong>&#8220;I don&#8217;t have time&#8221;:<\/strong> &#8220;I understand. Could we agree on a more convenient time in your diary?&#8221;<\/li>\n \t<li><strong>&#8220;We&#8217;re already working with a supplier&#8221;<\/strong>: &#8220;Great, that shows you see the value in this type of solution. Would you be open to discovering the aspects where we differentiate ourselves?&#8221;<\/li>\n \t<li><strong>&#8220;It&#8217;s too expensive&#8221;<\/strong>: &#8220;I understand your concern. Could we first discuss your specific needs to assess the potential return on investment?&#8221;<\/li>\n<\/ul>\n<br><p class=\"whitespace-normal\">Perseverance, accompanied by a well-prepared script, often makes all the difference between failure and success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c51632 elementor-widget elementor-widget-heading\" data-id=\"8c51632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Choosing the right time to make your calls<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7cf4e elementor-widget elementor-widget-image\" data-id=\"fc7cf4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/3-300x300.png\" class=\"attachment-medium size-medium wp-image-42710\" alt=\"When to prospect by phone\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/3.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/3-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6716c87 elementor-widget elementor-widget-text-editor\" data-id=\"6716c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Timing is an often underestimated factor in telephone prospecting. Yet it&#8217;s important to choose a moment when the person you&#8217;re calling is likely to be available and receptive to your pitch. <\/p><p>Not all times of day are the same for phoning. According to a number of studies, here are the best times of day: <\/p><ul><li><strong>Between 9 and 10 a.m.<\/strong>: the prospect has generally dealt with his or her urgent matters, but is not yet absorbed in meetings.<\/li><li><strong>Between 4pm and 5pm<\/strong>: the day ends, important decisions are made, the mind is more open.<\/li><li><strong>Tuesday, Wednesday and Thursday<\/strong>: these intermediate days are more favorable than Monday (too many accumulated tasks) or Friday (anticipation of the weekend).<br><br><\/li><\/ul><p>A valuable tip: <strong>decision-makers are often more available outside secretarial hours<\/strong> (before 9am, after 6pm, or during lunch breaks). These &#8220;off-peak&#8221; times sometimes allow you to bypass the usual filters and get direct access to the person you&#8217;re looking for. <\/p><p class=\"whitespace-normal\">Timing isn&#8217;t just about time of day, it&#8217;s also about responsiveness to signals of interest. Did you know that <strong>prospects are 100 times more likely to respond if you call them within 5 minutes of a web request<\/strong>? This &#8220;golden window&#8221; is crucial to capitalizing on the interest of the moment.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2381ab elementor-widget elementor-widget-heading\" data-id=\"c2381ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Use the right tools to optimize your approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c36547 elementor-widget elementor-widget-image\" data-id=\"5c36547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/4-300x300.png\" class=\"attachment-medium size-medium wp-image-42714\" alt=\"Telephone prospecting tools\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/4.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/4-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde7b4c elementor-widget elementor-widget-text-editor\" data-id=\"fde7b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To facilitate cold calling, it&#8217;s important to have the right tools. There are many software programs available that can automate and track your calls. This can be very useful, especially if you make a large number of calls. Here are some of the features you should look for in a cold calling tool:   <\/p>\n<ul>\n<li>The ability to leave automatic messages,<\/li>\n<li><strong>A call recording function,<\/strong><\/li>\n<li>A caller ID function,<\/li>\n<li>The ability to create and manage call lists,<\/li>\n<li>The ability to schedule calls,<\/li>\n<li>CRM integration\/connection.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div>In fact, using a CRM brings a host of benefits for your company&#8217;s <a href=\"https:\/\/moovago.com\/logiciel-gestion-commerciale\/\">sales management<\/a>!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16de7a5 elementor-widget elementor-widget-heading\" data-id=\"16de7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are the main telephone prospecting tools?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50210ab elementor-widget elementor-widget-text-editor\" data-id=\"50210ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are several telephone prospecting tools on the market. The best-known are the following: <\/p>\n<ul>\n<li><strong>SoClosed:<\/strong> this tool offers a wide range of functions, such as call recording, automatic call distribution, call analysis and more. It can also be integrated with your CRM. <\/li>\n<li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); text-align: var(--text-align);\">Aircall:<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); text-align: var(--text-align);\"> this is another all-in-one telephony solution offering a host of features such as call recording, number masking, automatic call distribution and integration with over 150 business applications.<\/span><\/li>\n<li><strong style=\"background-color: transparent;\">Zoom Info : <\/strong><span style=\"background-color: transparent;\">This tool is mainly used for <a href=\"https:\/\/moovago.com\/blog\/type-de-veille-commerciale\/\">business intelligence<\/a>. It enables you to obtain information about your prospects, such as their e-mail addresses, telephone numbers or social media profiles.<\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<p>In fact, most of these solutions offer 7 or 14-day free trial periods, giving you the opportunity to try out the tool for yourself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753faad elementor-widget elementor-widget-heading\" data-id=\"753faad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The central role of CRM in your phoning strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595866b elementor-widget elementor-widget-text-editor\" data-id=\"595866b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A CRM (Customer Relationship Management) is the cornerstone of effective telephone prospecting. It enables you to : <\/p><ul><li><strong>Centralize all information on your prospects<\/strong>: contact details, interaction history, call notes, etc<strong>.<\/strong> <\/li><li><strong>Segment your database<\/strong>: to target the most relevant prospects for priority calling<\/li><li><strong>Schedule automatic reminders<\/strong>: never forget to contact a promising prospect again<\/li><li><strong>Track your performance<\/strong>: contact rate, conversion rate, average time per call<\/li><\/ul><div> <\/div><p>For traveling sales representatives who alternate between telephone and field prospecting, a CRM like Moovago offers the considerable advantage of having been designed FOR their activity (and only for it). It&#8217;s a very simple tool, which allows you to efficiently organize your customer follow-up and your daily tasks before and after your calls, as well as organizing your rounds. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3653c9c elementor-widget elementor-widget-image\" data-id=\"3653c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"551\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/09\/logiciel-suivi-client.png\" class=\"attachment-large size-large wp-image-44547\" alt=\"customer follow-up software\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/09\/logiciel-suivi-client.png 980w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/09\/logiciel-suivi-client-300x207.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/09\/logiciel-suivi-client-768x529.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e806611 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e806611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/moovago.com\/logiciel-suivi-client\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Moovago's customer care<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5183e2 elementor-widget elementor-widget-heading\" data-id=\"e5183e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 5: Mastering telephone sales techniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d7291 elementor-widget elementor-widget-text-editor\" data-id=\"19d7291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">To transform your calls into concrete sales opportunities, mastery of telephone sales techniques is essential. Beyond the tools, it&#8217;s your ability to convince that will make the difference. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1663fd5 elementor-widget elementor-widget-heading\" data-id=\"1663fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The right attitude<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f01cd5e elementor-widget elementor-widget-text-editor\" data-id=\"f01cd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">Telephone selling requires specific skills to compensate for the absence of body language. Your voice becomes your main persuasive asset: consciously vary rhythm, tone and volume to maintain attention and convey conviction and expertise. <\/p><p class=\"whitespace-normal\">Also learn to master silence, often wrongly perceived as failure. After an important question or a value proposition, dare to pause to give your contact person time to think and, often, to commit further. <\/p><p class=\"whitespace-normal\">Don&#8217;t forget that when you&#8217;re on the phone, your energy is perfectly perceptible &#8211; a smile can be heard, even from a distance! That&#8217;s why some salespeople keep a mirror next to their phone to maintain that positive attitude. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2917f elementor-widget elementor-widget-heading\" data-id=\"0c2917f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Closing strategies for different situations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2ed49 elementor-widget elementor-widget-text-editor\" data-id=\"9a2ed49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">Contrary to popular belief, the aim of a prospecting call is generally not to sell your product directly, but rather to obtain a commitment for the next step.<strong> It<\/strong>&#8216;s better<strong> to sell the appointment rather than the product during the call<\/strong>.<\/p><p class=\"whitespace-normal\">Here are some effective closing techniques for different situations:<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\"><strong>The alternative proposal<\/strong>: &#8220;Would you prefer an appointment on Tuesday morning or Thursday afternoon?&#8221;<\/li><li class=\"whitespace-normal break-words\"><strong>The positive hypothesis<\/strong>: &#8220;When we meet, would you like us to also discuss&#8230;?&#8221;<\/li><li class=\"whitespace-normal break-words\"><strong>The immediate benefit<\/strong>: &#8220;If we arrange a meeting today, I can book you access to our exclusive webinar&#8221;.<\/li><li class=\"whitespace-normal break-words\"><strong>Social proof<\/strong>: &#8220;Three companies in your sector recently adopted our solution and saw their sales increase by 18%&#8221;.<\/li><\/ul><p class=\"whitespace-normal\">Know how to recognize buying signals, such as detailed questions about operation or price, which indicate growing interest. This is the perfect time to suggest the next step! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fbe20 elementor-widget elementor-widget-heading\" data-id=\"62fbe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 6: Measure and analyze your results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a50c6d elementor-widget elementor-widget-heading\" data-id=\"5a50c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key indicators to measure your effectiveness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e6e19 elementor-widget elementor-widget-text-editor\" data-id=\"b3e6e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, it&#8217;s always important to measure and analyze the results of your cold calling campaign. This will help you to determine whether or not it is effective, and whether it deserves to be continued or improved. <\/p><ul><li>Number of calls made,<\/li><li>Number of leads generated,<\/li><li>The number of conversions carried out (i.e. the action\/objective of your call: making an appointment, sale, demo, etc.),<\/li><li>Average call duration,<\/li><li>The average conversion rate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f291d6 elementor-widget elementor-widget-image\" data-id=\"6f291d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/5-300x300.png\" class=\"attachment-medium size-medium wp-image-42718\" alt=\"Analyze telephone prospecting\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/5.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/08\/5-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14a97f elementor-widget elementor-widget-text-editor\" data-id=\"a14a97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good to know: these KPIs must be defined in advance, before you launch your prospecting campaigns. They should remain the same for a sufficiently long period of time to assess ongoing performance and create points of comparison. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af62ad elementor-widget elementor-widget-heading\" data-id=\"3af62ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Self-assessment techniques to improve your telephone prospecting skills<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9a7e9 elementor-widget elementor-widget-text-editor\" data-id=\"ec9a7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good telephone prospecting can&#8217;t be improvised, it has to be cultivated over time. As Uptoo emphasizes in its recommendations,<a href=\"https:\/\/uptoo.fr\/blog\/comment-prospecter-par-telephone-avec-succes\/\" target=\"_blank\" rel=\"noopener\">continuous adaptation of your approach to each call is a key success factor<\/a> in an ever-changing sales environment. <\/p><p>Start by <b>systematically analyzing your successful calls<\/b> against your failures to identify recurring patterns. What did you say differently? Which questions elicited the most positive reactions?  <\/p><p><b>Controlled experimentation<\/b> is also a powerful lever for progress. Modify certain elements of your script for some of your calls, then compare the results with your usual approach. <\/p><p>And don&#8217;t hesitate to solicit <b>feedback<\/b> directly from your converted prospects. Their unique perspective on what convinced them is often rich in unexpected insights. Complement this approach by drawing inspiration from the best: when the opportunity arises, observe the <b>techniques employed by the most successful salespeople<\/b> in your organization.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a630f4 elementor-widget elementor-widget-heading\" data-id=\"6a630f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategies for overcoming common difficulties\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cbb3d elementor-widget elementor-widget-text-editor\" data-id=\"31cbb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">Telephone prospecting comes with its share of challenges. Here&#8217;s how to turn them into opportunities: <\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\"><strong>When faced with repeated refusals<\/strong>: remember that, on average, <strong>1 sales opportunity is created after 100 calls<\/strong>. Every &#8220;no&#8221; brings you one step closer to a &#8220;yes&#8221;. <\/li><li class=\"whitespace-normal break-words\"><strong>To get around the roadblocks<\/strong>: vary your calling hours, use different approach channels in addition (email, LinkedIn).<\/li><li class=\"whitespace-normal break-words\"><strong>To stay motivated<\/strong>: set yourself realistic daily goals and celebrate your small victories.<\/li><\/ul><div> <\/div><div><p class=\"whitespace-normal\">Don&#8217;t forget that perseverance is the key: the salespeople who excel at cold calling are not necessarily those who receive the fewest rejections, but those who learn from each call and persist despite the obstacles.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1873071 elementor-widget elementor-widget-heading\" data-id=\"1873071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab20d60 elementor-widget elementor-widget-text-editor\" data-id=\"ab20d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">For legal and respectful telephone prospecting, there are four essential rules. First, comply with the <a href=\"https:\/\/www.cnil.fr\/fr\/la-prospection-commerciale\" target=\"_blank\" rel=\"noopener\">RGPD by having a valid legal basis<\/a> (consent, legitimate interest or contractual relationship) before each contact. Systematically check numbers with Bloctel, as failure to comply can result in a fine of up to \u20ac75,000 for a company. Limit your calls to between 9 a.m. and 8 p.m. on weekdays, avoiding weekends and public holidays. Finally, identify yourself clearly at the start of the call, specifying the commercial purpose of your approach.    <\/p><p class=\"whitespace-normal\">This ethical approach goes beyond mere legal compliance to reinforce your credibility and brand image in a market where trust is becoming a real competitive advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a487ce e-flex e-con-boxed e-con e-parent\" data-id=\"3a487ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Telephone prospecting may be perceived as an outdated sales technique, but did you know that 69% of buyers are still open to being contacted by telephone? If you want to increase your sales and improve your sales approach, it may be time to invest in this prospecting method and improve your current processes. In this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[597],"tags":[],"class_list":["post-48154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospecting-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48154"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48154\/revisions"}],"predecessor-version":[{"id":48156,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48154\/revisions\/48156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42698"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}