{"id":48191,"date":"2023-02-06T11:42:22","date_gmt":"2023-02-06T10:42:22","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/segmentation-principles-and-functions-web\/"},"modified":"2025-11-26T09:03:55","modified_gmt":"2025-11-26T08:03:55","slug":"segmentation-principles-and-functions-web","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/segmentation-keywords\/segmentation-principles-and-functions-web\/","title":{"rendered":"Segmentation: principles and functions (web)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48191\" class=\"elementor elementor-48191 elementor-13093\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3894955 e-flex e-con-boxed e-con e-parent\" data-id=\"3894955\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7bcc06 elementor-widget elementor-widget-heading\" data-id=\"a7bcc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Updated on 12\/11\/2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554bcb7 elementor-widget elementor-widget-heading\" data-id=\"554bcb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation: presentation of key features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b244db elementor-widget elementor-widget-text-editor\" data-id=\"5b244db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moovago helps you segment your database of leads, prospects, suspects or customers, and feed it easily on a daily basis.<\/p><p><strong>What for?<\/strong><\/p><ul><li>Easily differentiate the type of contact: lead, prospect, suspect, customer&#8230;<\/li><li>Find the origin of a contact at a glance: trade show, fair, social networks, networking, etc.<\/li><li>Sort your contacts by associated principal (if you&#8217;re a multi-brand sales agent, for example),<\/li><li>Etc.<\/li><\/ul><div> <\/div><div>In short, segmentation makes it easy to sort your database according to the specific needs of your business!<\/div><div> <\/div><div>Good to know: on the Moovago map, you can now also use this segmentation to <a href=\"https:\/\/moovago.com\/en\/map-routes\/customize-your-moovago-map-legend\/\">replace the default legend<\/a>. Use the different colored markers to see your customers at a glance on the map, broken down by store type, sales revenue group or company size. <\/div><div> <\/div><p>Here&#8217;s how to get started with segmentation in Moovago in just a few minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ebe00 elementor-widget elementor-widget-spacer\" data-id=\"96ebe00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f844dfe elementor-widget elementor-widget-heading\" data-id=\"f844dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feature video recap<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f3c6c elementor-widget elementor-widget-html\" data-id=\"c7f3c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe loading=\"lazy\" width=\"560\" height=\"560\" src=\"https:\/\/www.youtube.com\/embed\/WHJrJlnkWwU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee6097 elementor-widget elementor-widget-spacer\" data-id=\"3ee6097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a2eb6 elementor-widget elementor-widget-heading\" data-id=\"45a2eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why segment your customer or prospect database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02753e4 elementor-widget elementor-widget-text-editor\" data-id=\"02753e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market segmentation is the process of dividing a market into groups of consumers with similar needs, behaviors or characteristics. Effective segmentation can improve understanding of consumers and help marketers to better target their audience and maximize their return on investment. <\/p><p>It&#8217;s important to ensure that the segments are distinct, relevant and viable for your strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01723c5 elementor-widget elementor-widget-spacer\" data-id=\"01723c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ed678 elementor-widget elementor-widget-heading\" data-id=\"a7ed678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28b66d elementor-widget elementor-widget-text-editor\" data-id=\"c28b66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few examples to help you segment your customer or prospect database:  <\/p><ul><li> <b> Socio-demographic segmentation:<\/b> this type of segmentation uses criteria related to age, gender, family situation, profession, etc. It&#8217;s up to you to choose which information is relevant to your business (for example, if you sell products aimed solely at women, services for the elderly, etc.).<\/li><li style=\"border-style: solid; border-color: #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-left: 0px; padding-left: 0.375em;\"><p style=\"border: 0px solid #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;\"><b>Geographical segmentation<\/b>: this segmentation is based on consumers&#8217; geographical location, such as region, city, country, etc. <i>Note: in Moovago, a company is already attached to a locality.<\/i><\/p><\/li><li style=\"border-style: solid; border-color: #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-left: 0px; padding-left: 0.375em;\"><p style=\"border: 0px solid #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;\"><b>Psychographic segmentation <\/b>: used to detail your contacts&#8217; values, personalities and interests&#8230;<\/p><\/li><li style=\"border-style: solid; border-color: #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-left: 0px; padding-left: 0.375em;\"><p style=\"border: 0px solid #d9d9e3; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;\"><b>Segmentation by sales data <\/b>: for product preferences, delivery preferences, purchase channels, purchase frequency. This makes it easy to identify loyal customers, customer satisfaction, &#8220;big buyers&#8221;, etc. <\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Updated on 12\/11\/2025 Segmentation: presentation of key features Moovago helps you segment your database of leads, prospects, suspects or customers, and feed it easily on a daily basis. What for? Easily differentiate the type of contact: lead, prospect, suspect, customer&#8230; Find the origin of a contact at a glance: trade show, fair, social networks, networking, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642],"tags":[549],"class_list":["post-48191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-segmentation-keywords","tag-5-min"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48191"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48191\/revisions"}],"predecessor-version":[{"id":48193,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48191\/revisions\/48193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/44043"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}