{"id":48250,"date":"2023-04-03T16:44:48","date_gmt":"2023-04-03T14:44:48","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-merchandising-merchandising-definition\/"},"modified":"2025-11-26T09:04:39","modified_gmt":"2025-11-26T08:04:39","slug":"what-is-merchandising-merchandising-definition","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/merchandising\/what-is-merchandising-merchandising-definition\/","title":{"rendered":"What is merchandising? Merchandising definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48250\" class=\"elementor elementor-48250 elementor-14978\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-118a91f e-con-full e-flex e-con e-parent\" data-id=\"118a91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e840a elementor-widget elementor-widget-heading\" data-id=\"e8e840a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Merchandising definition \/ Merchandising def<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63ac52 elementor-widget elementor-widget-text-editor\" data-id=\"d63ac52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a simple definition of merchandising:<\/p><ul><li>Merchandising is a marketing concept that brings together all the techniques used to <b>present a product or service in an attractive way<\/b>, to encourage consumers to buy and improve the in-store customer experience.<\/li><\/ul><div> <\/div><p>The aim of merchandising is to maximize sales by drawing customers&#8217; attention to the products you offer. To achieve this goal, you can use <a href=\"https:\/\/moovago.com\/logiciel-merchandising-commercial\/\" data-wplink-edit=\"true\">commercial merchandising software<\/a>. <\/p><p>The 5 main aspects of merchandising are :<\/p><ul><li>the window,<\/li><li>layout,<\/li><li>the range,<\/li><li>atmosphere,<\/li><li>POS (point-of-sale advertising),<\/li><li>Etc.<\/li><\/ul><p>Merchandising can also include sales promotion techniques such as special offers, discounts and free gifts.<\/p><p>Merchandising can also be applied to Internet purchasing, with the optimization of online stores: this is known as e-merchandising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5258a12 elementor-widget elementor-widget-image\" data-id=\"5258a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-def-.jpg\" class=\"attachment-large size-large wp-image-43463\" alt=\"merchandising def\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-def-.jpg 800w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-def--300x225.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-def--768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b01a611 elementor-widget elementor-widget-spacer\" data-id=\"b01a611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f59256b elementor-widget elementor-widget-heading\" data-id=\"f59256b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does merchandising mean? Merchandising definition and translation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d8cdc elementor-widget elementor-widget-text-editor\" data-id=\"16d8cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>&#8220;Merchandising&#8221; doesn&#8217;t really translate into French: we say &#8220;merchandising&#8221;. Some people also say &#8220;marchandisage&#8221;, although this term is less widespread. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e722ec elementor-widget elementor-widget-spacer\" data-id=\"6e722ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04bedc1 elementor-widget elementor-widget-heading\" data-id=\"04bedc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why merchandising? Merchandising objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b9f0c elementor-widget elementor-widget-text-editor\" data-id=\"92b9f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main aim of merchandising is to attract <a href=\"https:\/\/moovago.com\/blog\/prospection\/clients\/\" target=\"_blank\" rel=\"noopener\">customers<\/a> and encourage them to buy your products rather than those of the competition.<\/p><p>That&#8217;s why it&#8217;s important for<a href=\"https:\/\/moovago.com\/blog\/commercial\/quest-ce-quun-agent-commercial\/\" target=\"_blank\" rel=\"noopener\"> salespeople<\/a> to understand merchandising techniques, and to work with stores to ensure that their products are presented attractively and effectively.<\/p><p>As a sales agent or salaried salesperson for a brand, merchandising is important for several reasons:<\/p><ol><li><p><b style=\"background-color: transparent; color: var( --e-global-color-text ); text-align: var(--text-align);\">Optimizing sales<\/b><\/p><\/li><li><p><b style=\"background-color: transparent; color: var( --e-global-color-text ); text-align: var(--text-align);\">Strengthen brand awareness<\/b><\/p><\/li><li><p><b>Stand out from the competition<\/b><\/p><\/li><\/ol><div>In the same way, frequently checking shelves can help you ensure that your brand or principal&#8217;s merchandising strategy is being respected by the outlet. If it isn&#8217;t, it can actually do the brand a disservice and, above all, have a negative impact on your sales! <br><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"><br><\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Are products presented in accordance with the planogram? Is the brand&#8217;s DN respected? Are any products missing from the shelves?  <\/span><\/div><div> <\/div><div>These are just some of the questions you need to ask yourself when carrying out a shelf space inspection.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70eb6b elementor-widget elementor-widget-spacer\" data-id=\"c70eb6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd2b14 elementor-widget elementor-widget-heading\" data-id=\"2dd2b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the different types of merchandising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22552a elementor-widget elementor-widget-text-editor\" data-id=\"b22552a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To fully understand the definition of merchandising, you need to know that there are 3 types of merchandising:<\/p><ul><li><b>Management merchandising is the optimization of sales space and inventory management<\/b>. An example of management merchandising is the organization of products in the store, monitoring stock levels, and managing the ordering and receiving of goods. This is based in particular on the analysis of sales data and customer buying behavior, in order to understand which products are the most popular and how to present them optimally at the point of sale.  <\/li><\/ul><div> <\/div><ul><li><b>Organizational merchandising concerns the way products are presented in the store<\/b>. For example, arranging products on shelves so that they are easily accessible and visible to customers. The aesthetic aspect of the presentation must be taken into account, using colors, textures and lighting to create a pleasant atmosphere conducive to purchasing.  <\/li><\/ul><div> <\/div><ul><li><b>Seductive merchandising concerns the way products are presented to entice customers to buy<\/b>. For example: promotions, price reductions, free gifts and specific staging to create a sense of urgency and appeal around products. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b79c9 elementor-widget elementor-widget-spacer\" data-id=\"a0b79c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df80987 elementor-widget elementor-widget-heading\" data-id=\"df80987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90a26f elementor-widget elementor-widget-text-editor\" data-id=\"f90a26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To fully understand the definition of merchandising, we can look at different examples and strategies.<\/p><p>Of course, merchandising takes different forms depending on the type of outlet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67e58b elementor-widget elementor-widget-heading\" data-id=\"d67e58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example of a supermarket brand strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29b88b elementor-widget elementor-widget-text-editor\" data-id=\"c29b88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In supermarkets, for example, strategies vary from department to department, as consumer needs and expectations vary. There are many strategies, techniques and areas that stores (supermarkets, small boutiques, etc.) use to optimize their sales. <\/p><p>However, competition is fierce in the supermarket sector, and the travelling salesperson or merchandiser has to convince the department manager to allow him or her to put these different elements on the shelves. For example, supermarkets use cross-selling, &#8220;zone&#8221; structuring and POS tools. <\/p><p>A superb example of <a href=\"https:\/\/www.lsa-conso.fr\/haribo-dynamise-le-rayon-bonbons,435769\" target=\"_blank\" rel=\"noopener\">merchandising strategy in supermarkets<\/a> would be the one recently carried out by Haribo, who were able to study consumer expectations to bring them what they were looking for: greater clarity. Following their approach, launched in 2021, in-store sales are said to have risen by 6%. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415c5c5 elementor-widget elementor-widget-image\" data-id=\"415c5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/strategie-merchandising-grande-surface-GMS.jpg\" class=\"attachment-large size-large wp-image-43459\" alt=\"supermarket merchandising strategy\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/strategie-merchandising-grande-surface-GMS.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/strategie-merchandising-grande-surface-GMS-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165901a elementor-widget elementor-widget-heading\" data-id=\"165901a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Example of IKEA merchandising strategy (furniture &amp; decoration)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991a9d3 elementor-widget elementor-widget-text-editor\" data-id=\"991a9d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s impossible to talk about the best merchandising strategies without mentioning the genius of IKEA stores.<\/p><p>To encourage consumers to buy, the Swedish giant redoubles its creativity and formidable psychological techniques.<\/p><p><a href=\"https:\/\/www.enipso.com\/post\/la-strategie-de-vente-ikea\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">IKEA stores are an excellent example of a merchandising strategy that is<\/a> 100% customer-focused.<\/p><p>Labyrinthine construction, loss of the notion of time, location on the outskirts of towns, restaurant just outside the store&#8230; Everything has been designed to encourage consumers to immerse themselves in the world of IKEA, and to indulge themselves. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0986ec3 elementor-widget elementor-widget-image\" data-id=\"0986ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/exemple-merchandising-IKEA.jpg\" class=\"attachment-large size-large wp-image-43451\" alt=\"IKEA merchandising example\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/exemple-merchandising-IKEA.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/exemple-merchandising-IKEA-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea39f3 elementor-widget elementor-widget-heading\" data-id=\"7ea39f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For a beauty\/perfumery boutique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4dc42b elementor-widget elementor-widget-text-editor\" data-id=\"a4dc42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s change atmosphere with an example of a beauty\/perfumery boutique. Here, the in-store experience is designed to offer a unique journey and reinforce brand loyalty. <\/p><p>An <a href=\"https:\/\/www.techsell.fr\/actus-merchandising-force-de-vente\/rituals-la-marque-qui-prodigue-la-bonne-parole-du-bien-etre\/\" target=\"_blank\" rel=\"noopener\">excellent example of merchandising strategy for a small boutique in this category is that of Rituals<\/a>, which strives to offer its customers a sensory voyage&#8230; but not only that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3bcb7 elementor-widget elementor-widget-image\" data-id=\"2e3bcb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-definition.jpg\" class=\"attachment-large size-large wp-image-43455\" alt=\"merchandising definition\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-definition.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/merchandising-definition-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aea9ef elementor-widget elementor-widget-spacer\" data-id=\"5aea9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a35f4 elementor-widget elementor-widget-heading\" data-id=\"a8a35f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Merchandising rules in the 50s: Kepner's 5Bs (or 6Bs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4c8cc elementor-widget elementor-widget-text-editor\" data-id=\"6e4c8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A veritable science, merchandising has been shaped by numerous researchers and practitioners, who have influenced the rules that most merchandisers use to optimize their merchandising strategy.<\/p><p>Among the most important are <a href=\"https:\/\/infonet.fr\/lexique\/definitions\/5b-de-kepner\/\" target=\"_blank\" rel=\"noopener\">Charles H. Kepner&#8217;s 5B<\/a> &#8216;s in his book &#8220;Modern Supermarket Operations&#8221; (although today we talk more about the 6B&#8217;s). The principle is as follows: to be effective and lead to a sale, a merchandising strategy must meet 6 criteria:   <\/p><ul><li>Sell the right product,  <\/li><li>In the right place,  <\/li><li>At the right time,<\/li><li>At the right price,<\/li><li>With the right amount,<\/li><li>With the right information.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d35158 elementor-widget elementor-widget-spacer\" data-id=\"4d35158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c21c2 elementor-widget elementor-widget-heading\" data-id=\"51c21c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Merchandising rules for the modern age: 5 aspects of merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f254c9 elementor-widget elementor-widget-text-editor\" data-id=\"2f254c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the various aspects of a merchandising strategy that need to be optimized are considered to be :  <\/p><ul><li>The range,<\/li><li>Allocation of space to each product and brand,<\/li><li>Point-of-sale layout,<\/li><li>Product enhancement,<\/li><li>Point-of-sale communication.<\/li><\/ul><div> <\/div><div>However, it should be noted that knowing the definition of merchandising and all its rules is not enough to establish a winning strategy. In fact, merchandising is best understood as a set of best practices acquired through experience in the field, and above all through analysis of customer needs and expectations specific to each product segment and brand. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f9b13 elementor-widget elementor-widget-spacer\" data-id=\"e1f9b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0558f6d elementor-widget elementor-widget-heading\" data-id=\"0558f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the pillars of merchandising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfaed2 elementor-widget elementor-widget-text-editor\" data-id=\"ecfaed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"><div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"><div class=\"flex flex-grow flex-col gap-3\"><div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Another essential point in the definition of merchandising: <b>the pillars of merchandising<\/b>.  <\/p><p>The pillars of merchandising are the <b>key elements of an effective<\/b> point-of-sale <b>product presentation strategy<\/b>.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6def4cc elementor-widget elementor-widget-heading\" data-id=\"6def4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4548ff6 elementor-widget elementor-widget-text-editor\" data-id=\"4548ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Products must be arranged in such a way as to optimize their <b>visibility<\/b> at the point of sale,<b> <\/b>i.e. to be easily spotted by customers.<\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">In a department where several products are competing for the consumer&#8217;s attention, how can you make sure your product is the most attractive? The first to be seen? &nbsp;  That&#8217;s the whole point of visibility merchandising!<\/span><\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">A variety of tools can be used: displays, labels, POS, role-playing or other high-quality visual presentations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fbcac elementor-widget elementor-widget-heading\" data-id=\"a7fbcac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accessibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf78af6 elementor-widget elementor-widget-text-editor\" data-id=\"bf78af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Accessibility<\/b> is the second pillar of merchandising. Customers need to be able to easily find the products they are looking for. So products are arranged logically and clearly, with well-organized shelves and clear signage to help customers find what they&#8217;re looking for.  <\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">For example, with effective shelf markings: posters, floor markings, POS, shelf dividers, gondola headers&#8230;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b314fe6 elementor-widget elementor-widget-heading\" data-id=\"b314fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relevance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ec58b elementor-widget elementor-widget-text-editor\" data-id=\"a1ec58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFinally, the organization must be <b>relevant<\/b>. Products must be relevant and meet customer expectations in terms of quality, price, functionality, design and style. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c8b32 elementor-widget elementor-widget-spacer\" data-id=\"71c8b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6d16a elementor-widget elementor-widget-toggle\" data-id=\"2b6d16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4551\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4551\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">When was merchandising invented?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4551\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4551\"><p>Merchandising came into being with the rise of self-service sales areas.<\/p>\n<p>Merchandising techniques originated in the USA in the 50s, and arrived in our European department stores later, from the 70s onwards.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4552\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4552\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the Mercator definition of merchandising?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4552\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4552\"><p>According to the <a href=\"https:\/\/www.mercator.fr\/lexique-publicite-definition-merchandising#:~:text=M%C3%A9thodes%20et%20techniques%20d&#039;implantation,la%20rentabilit%C3%A9%20de%20ces%20produits.\" target=\"_blank\" rel=\"noopener\">Mercator marketing dictionary<\/a>, merchandising is the set of &#8220;methods and techniques for the layout and presentation of products in stores, to increase the sales and profitability of these products.&#8221;<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4553\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4553\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What other terms are linked to the definition of merchandising?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4553\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4553\"><p>There are many different terms that can be used to define merchandising, such as cross-merchandising, e-merchandising and visual merchandising.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Merchandising definition \/ Merchandising def Here&#8217;s a simple definition of merchandising: Merchandising is a marketing concept that brings together all the techniques used to present a product or service in an attractive way, to encourage consumers to buy and improve the in-store customer experience. The aim of merchandising is to maximize sales by drawing customers&#8217; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-48250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48250"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48250\/revisions"}],"predecessor-version":[{"id":48252,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48250\/revisions\/48252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42942"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}