{"id":48264,"date":"2023-04-04T09:37:46","date_gmt":"2023-04-04T07:37:46","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-merchandising-merchandising-definition-2\/"},"modified":"2025-11-26T09:04:39","modified_gmt":"2025-11-26T08:04:39","slug":"what-is-merchandising-merchandising-definition-2","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/merchandising\/what-is-merchandising-merchandising-definition-2\/","title":{"rendered":"What is merchandising? Merchandising definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48264\" class=\"elementor elementor-48264 elementor-15031\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-966b1a1 e-flex e-con-boxed e-con e-parent\" data-id=\"966b1a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7602668 elementor-widget elementor-widget-heading\" data-id=\"7602668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Merchandising definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ae5c7 elementor-widget elementor-widget-text-editor\" data-id=\"e8ae5c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is the simple dictionary definition of merchandising:<\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text );\"><b>Merchandising involves enhancing the value and attractiveness of a company&#8217;s products or services at the point of sale.<\/b><\/span><\/p><p>Merchandising is the set of techniques used to present a company&#8217;s products or services attractively and effectively at the point of sale. The aim of merchandising is to enhance customers&#8217; shopping experience and maximize sales revenue by drawing their attention to the products on offer. <\/p><p>There are several types of merchandising: organizational, managerial and seductive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da590c elementor-widget elementor-widget-spacer\" data-id=\"3da590c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d61be elementor-widget elementor-widget-heading\" data-id=\"f1d61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of merchandising - merchandising definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20e8b4 elementor-widget elementor-widget-text-editor\" data-id=\"e20e8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Here are a few examples of merchandising, or rather <\/span>merchandising <span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">techniques <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">. In-store employees or merchandisers can use : <\/span> <\/p><ul><li><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">product layout,<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">POS-type advertising displays (posters, signs, shelf dividers, floor markings, etc.)<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">lighting,<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">background music,<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">and even the smell of the store!<\/span><\/li><\/ul><div> <\/div><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">Merchandising can also include sales promotion techniques such as special offers, discounts and free gifts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763db26 elementor-widget elementor-widget-spacer\" data-id=\"763db26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d7ae5 elementor-widget elementor-widget-heading\" data-id=\"68d7ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The difference between merchandising and merchandising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea73666 elementor-widget elementor-widget-text-editor\" data-id=\"ea73666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Merchandising and <a style=\"color: #84bd46;\" href=\"https:\/\/moovago.com\/en\/merchandising\/what-is-merchandising-merchandising-definition\/\">merchandising<\/a> are two terms that refer to the same thing<\/b>: all the techniques used to present a product or service attractively and effectively at the point of sale.<\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Merchandising is an English term, while marchandisage is the French translation of the word. However, the two terms are used interchangeably in everyday language. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60b9ce elementor-widget elementor-widget-spacer\" data-id=\"d60b9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0048220 elementor-widget elementor-widget-heading\" data-id=\"0048220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Self-service merchandising - merchandising definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb7226 elementor-widget elementor-widget-text-editor\" data-id=\"acb7226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Self-service merchandising refers to merchandising applied to self-service sales areas. In particular, these are the sales areas found in <a href=\"https:\/\/www.e-marketing.fr\/Definitions-Glossaire\/GMS-Definition-Retail-Distribution-238200.htm\" target=\"_blank\" rel=\"noopener\">large and medium-sized supermarkets (G<\/a>MS), or in all chains where customers themselves select what they are going to buy. <\/p><p>All the principles and definitions of merchandising described above apply to self-service merchandising. This involves arranging products on shelves in the window or in the store to enhance the<a href=\"https:\/\/moovago.com\/blog\/crm\/experience-client\/\">customer&#8217;s shopping experience<\/a> and maximize sales revenue. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Merchandising definition Here is the simple dictionary definition of merchandising: Merchandising involves enhancing the value and attractiveness of a company&#8217;s products or services at the point of sale. Merchandising is the set of techniques used to present a company&#8217;s products or services attractively and effectively at the point of sale. The aim of merchandising is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-48264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48264"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48264\/revisions"}],"predecessor-version":[{"id":48266,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48264\/revisions\/48266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42946"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}