{"id":48284,"date":"2021-02-17T11:55:00","date_gmt":"2021-02-17T10:55:00","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-crm-software-definition-and-examples\/"},"modified":"2025-11-26T09:04:54","modified_gmt":"2025-11-26T08:04:54","slug":"what-is-crm-software-definition-and-examples","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/crm-2\/what-is-crm-software-definition-and-examples\/","title":{"rendered":"What is CRM software? Definition and examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48284\" class=\"elementor elementor-48284 elementor-197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0b7e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ce0b7e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1f02e elementor-widget elementor-widget-heading\" data-id=\"dc1f02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is CRM software?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e90b7 elementor-widget elementor-widget-text-editor\" data-id=\"03e90b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM stands for <em>Customer<\/em> <em>Relationship<\/em> <em> <a href=\"https:\/\/moovago.com\/blog\/crm\/quest-ce-quun-grc-definition-grc\/\" data-wplink-edit=\"true\">Management<\/a>.<\/em><\/p><p>CRM software can take the form of a web or mobile application. The aim of this solution is to improve relations between the company and its customers and prospects. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5886230 elementor-widget elementor-widget-image\" data-id=\"5886230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png\" class=\"attachment-full size-full wp-image-42753\" alt=\"commercial prospecting with CRM\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3491 elementor-widget elementor-widget-text-editor\" data-id=\"d7b3491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By enabling data to be collected and distributed throughout the company, employees can communicate more easily with their colleagues, and better manage their customer relationships by offering them a personalized experience based on their characteristics.<\/p><p>For example: a car salesman is more likely to sell a family car to a couple with children. This information needs to be collected and stored in the CRM so that the salesperson can be as relevant as possible. Without this information, he won&#8217;t know what might appeal to the customer before the sale.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144f633 elementor-widget elementor-widget-image\" data-id=\"144f633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png\" class=\"attachment-full size-full wp-image-42757\" alt=\"prospecting telephone moovago sales crm\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74650e elementor-widget elementor-widget-text-editor\" data-id=\"b74650e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM software can also be extended to all key company stakeholders, such as suppliers and employees, to facilitate operations and information sharing. Every CRM software is different, and may have different objectives. Ideally, a CRM solution should be adapted to the type of organization, size and market of the company using it.    <a href=\"https:\/\/moovago.com\/blog\/crm\/5-exemples-de-logiciel-crm\/\">CRM software examples on this Page.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bae047 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"5bae047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Good to know<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">The same CRM can be used differently by different employees in the same company.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4f4b4 elementor-widget elementor-widget-heading\" data-id=\"ff4f4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover also<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe9556 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ebe9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48160 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/en\/crm-2\/sales-crm-top-4-best-applications-in-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png\" class=\"attachment-full size-full wp-image-42769\" alt=\"Top sales CRMs in 2025\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png 1920w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1024x576.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/en\/crm-2\/sales-crm-top-4-best-applications-in-2025\/\" >\n\t\t\t\tSales CRM: top 4 best applications in 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48644 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/en\/crm-2\/30-statistics-on-the-crm-market-in-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png\" class=\"attachment-full size-full wp-image-42203\" alt=\"CRM statistics\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/en\/crm-2\/30-statistics-on-the-crm-market-in-2025\/\" >\n\t\t\t\t+30 statistics on the CRM market in 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is CRM software? CRM stands for Customer Relationship Management. CRM software can take the form of a web or mobile application. The aim of<\/p>\n","protected":false},"author":2,"featured_media":42263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[632],"tags":[],"class_list":["post-48284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48284"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48284\/revisions"}],"predecessor-version":[{"id":48285,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48284\/revisions\/48285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42263"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}