{"id":48326,"date":"2021-03-09T16:42:20","date_gmt":"2021-03-09T15:42:20","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-a-sales-representative-definition-moovago\/"},"modified":"2025-11-26T09:05:20","modified_gmt":"2025-11-26T08:05:20","slug":"what-is-a-sales-representative-definition-moovago","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/commercial\/what-is-a-sales-representative-definition-moovago\/","title":{"rendered":"What is a sales representative? Definition – Moovago"},"content":{"rendered":"\t\t
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What are independent sales representatives? What is a sales agent? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A sales representative is a natural or legal person who provides services on behalf of a principal<\/b>, i.e. a company, supplier or brand. Simply put, they act as intermediaries between a principal<\/a><\/span> and a customer. <\/p>

The sales representative is the principal’s agent, responsible for negotiating and concluding contracts on the principal’s behalf. They are paid a commission on sales, and generally have no fixed salary. <\/p>

Often referred to as field sales representatives, they should not be confused with sales agents.<\/a><\/p>

Synonyms:<\/strong> sales representative, traveling salesman or traveling salesperson.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is the legal status of a sales agent? The legal status of a sales representative <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sales agents are self-employed<\/strong>, and have a status in their own right. As such, they can own their own company (i.e. be self-employed) or sole proprietorship<\/strong>, or work for a company<\/strong>, commercial agency<\/strong>, firm<\/strong> or contractor<\/strong>. <\/p>

He can even work for several companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does a sales representative do? What does a sales representative do? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tCanvass for new customers<\/b> within his geographical area.\n\nNote: customers may be companies(B2B<\/a>) or end-users(B2C<\/a>).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"sales\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"mobile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Maintain commercial relations <\/b>with existing customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Build customer loyalty<\/b> by meeting their expectations and maintaining an excellent level of satisfaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CRM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"sales\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Negotiate contracts<\/b> with partners, customers and prospects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Transmit information between customers and principals<\/b> (merchandising information, orders, contracts, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Example\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Definition\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tDraw up a sales round plan<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What are the advantages of being a sales representative?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A sales representative can work for any type of company or market, and can even specialize in markets that interest him or her (construction, hygiene, beauty, food, etc.).<\/p>\n

In contrast to salaried sales representatives, freedom to work<\/b> is certainly the major advantage of this profession: you can choose how you want to work, which companies you work for and which customers you work with. In short, he’s self-employed<\/b>. <\/p>\n

Salary<\/b> is another advantage of this profession. What independent sales representatives earn is directly linked to their performance. Even if this can be seen as a negative point, the majority of sales people are motivated by the monetary factor behind each sale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What does it take to become a sales representative?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Morality and ethics are also important elements in the activity of a sales representative, who must act in the interests of his principal while respecting the laws and standards in force.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do I become an independent sales representative? What qualifications do I need to become a sales representative? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You don’t need to have a higher education, or even a baccalaureate, to be a sales representative. However, it is advisable to have completed an ES, STMG or vocational baccalaureate. <\/p>\n

To broaden their knowledge, future sales representatives can take the recommended higher education courses: a BTS<\/b> in Customer Relations Negotiation<\/b> and Digitization, a DUT in Marketing Techniques<\/b>, or a Licence professionnelle in Business.<\/p>\n

To become a sales representative, you need to beregistered with the “Registre des agents commerciaux”<\/b> and hold a “mandataire” title. This title enables the commercial agent to act legally on behalf of his principal. It is also necessary to respect the code of conduct for independent sales representatives, which sets out the rules to be followed. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How much does a sales representative earn? How do I know if I'm properly paid as a sales representative? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to talent.com, the average salary for a sales representative is 3,000 euros a month.<\/a><\/p>

He is remunerated by his principal(s) on the basis of commissions on sales.<\/p>

There is no average commission percentage<\/strong> for a sales representative. It can vary from 0.01% to 30%. In fact, it depends on many factors and can vary considerably depending on : <\/p>