{"id":48336,"date":"2023-04-05T11:09:04","date_gmt":"2023-04-05T09:09:04","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/merchandising-salesperson-profession-training\/"},"modified":"2025-11-26T09:05:33","modified_gmt":"2025-11-26T08:05:33","slug":"merchandising-salesperson-profession-training","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/merchandising\/merchandising-salesperson-profession-training\/","title":{"rendered":"Merchandising salesperson: profession, training"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48336\" class=\"elementor elementor-48336 elementor-15075\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aff475 e-flex e-con-boxed e-con e-parent\" data-id=\"6aff475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa56e43 elementor-widget elementor-widget-heading\" data-id=\"aa56e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definition of a Merchandising Salesperson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a5e5a elementor-widget elementor-widget-heading\" data-id=\"25a5e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4815c7c elementor-widget elementor-widget-text-editor\" data-id=\"4815c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The job of a <a href=\"https:\/\/moovago.com\/en\/merchandising\/what-is-merchandising-merchandising-definition\/\">merchandising<\/a> salesperson involves <strong>optimizing the presentation and enhancement of products at the point of sale<\/strong> to maximize sales.<\/p><p>It&#8217;s a key job for companies wishing to maximize their in-store sales.<\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">The<\/span>merchandising salesperson <strong>implements the<\/strong> company&#8217;s <strong>merchandising strategy<\/strong>.  <\/p><p>Generally speaking, this sales professional has to take into account space constraints, sales objectives, product characteristics and customer expectations.<\/p><p>The merchandising salesperson is also responsible for <strong>ensuring product availability in store<\/strong>.<\/p><p>Finally, the merchandising salesperson is often called upon to carry out merchandising checks or shelf analyses, often <strong>using <a href=\"https:\/\/moovago.com\/logiciel-merchandising-commercial\/\">merchandising software<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d46c0 elementor-widget elementor-widget-image\" data-id=\"f1d46c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Copie-de-Blog-image-illustration-1-1.jpg\" class=\"attachment-large size-large wp-image-42958\" alt=\"Quality to become a salesperson\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Copie-de-Blog-image-illustration-1-1.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Copie-de-Blog-image-illustration-1-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8183ccb elementor-widget elementor-widget-heading\" data-id=\"8183ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other names for Commercial merchandising<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263a610 elementor-widget elementor-widget-text-editor\" data-id=\"263a610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The merchandising salesperson may be called a &#8220;merchandiser&#8221; or &#8220;merchandising manager&#8221;.<\/p><p>Be careful, however, as the term &#8220;merchandiser&#8221; can also refer to the person responsible for stocking shelves for a given brand (whether self-employed or on the brand&#8217;s payroll), thus excluding all missions linked to sales (negotiation).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c968955 elementor-widget elementor-widget-spacer\" data-id=\"c968955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bec33 elementor-widget elementor-widget-heading\" data-id=\"c0bec33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Missions of the merchandising salesperson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ac6e elementor-widget elementor-widget-text-editor\" data-id=\"cf6ac6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Merchandising salespeople&#8217;s missions vary according to their status. They will not have the same responsibilities and missions if they are on the payroll of a brand, if they are employed by an agency offering sales force services, or if they are self-employed. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb35d3a elementor-widget elementor-widget-heading\" data-id=\"fb35d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Implement merchandising strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1f64c elementor-widget elementor-widget-text-editor\" data-id=\"0a1f64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the company, the merchandising salesperson works closely with the marketing and store teams to<strong> ensure the implementation of the<\/strong> company&#8217;s<strong> merchandising strategy<\/strong>, in line with sales policy.<\/p><p>More generally, this sales professional must take into account space constraints, sales objectives, product characteristics and customer expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45c4d7 elementor-widget elementor-widget-spacer\" data-id=\"e45c4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66a2d58 e-flex e-con-boxed e-con e-child\" data-id=\"66a2d58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb0581e e-con-full e-flex e-con e-child\" data-id=\"cb0581e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ade209d elementor-widget elementor-widget-heading\" data-id=\"ade209d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Moovago tip<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3610c4 e-flex e-con-boxed e-con e-child\" data-id=\"e3610c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545673c elementor-widget elementor-widget-text-editor\" data-id=\"545673c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Store documents supplied by your principals (sales kits, sales pitches, event schedules, product catalogs, etc.) directly in Moovago, and find them wherever you are.<\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Find out how to add documents to a principal\/company in Moovago.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180ff9b elementor-widget elementor-widget-heading\" data-id=\"180ff9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Canvass sales outlets (supermarkets, hypermarkets, DIY stores)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f4902 elementor-widget elementor-widget-text-editor\" data-id=\"e5f4902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsible for sales development in a given geographical area, the merchandising salesperson is in charge of canvassing new partner outlets to distribute his or her brand&#8217;s products.<\/p><p>Point-of-sale canvassing is a crucial step for merchandising sales staff, enabling them to develop their brand&#8217;s presence in the market. To do this, they must identify potential points of sale in their geographical area and contact them to offer distribution of their brand&#8217;s products. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118017e elementor-widget elementor-widget-spacer\" data-id=\"118017e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf8238 e-flex e-con-boxed e-con e-child\" data-id=\"7cf8238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efcf814 e-con-full e-flex e-con e-child\" data-id=\"efcf814\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc67fb elementor-widget elementor-widget-heading\" data-id=\"4bc67fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Moovago tip<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8730444 e-flex e-con-boxed e-con e-child\" data-id=\"8730444\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8bdc20 elementor-widget elementor-widget-text-editor\" data-id=\"c8bdc20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In <b>Moovago<\/b>, search the map for the type of business you&#8217;re interested in distributing your products to. For example, &#8220;Bakery&#8221;. The application will then display the bakeries in the area on the map. By clicking on a marker, you can quickly transform the marker into a company file.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04694be elementor-widget elementor-widget-image\" data-id=\"04694be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1-1024x573.jpg\" class=\"attachment-large size-large wp-image-42954\" alt=\"sales CRM\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1-1024x573.jpg 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1-300x168.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1-768x430.jpg 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1-1536x860.jpg 1536w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-4-1.jpg 1649w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a930b elementor-widget elementor-widget-spacer\" data-id=\"a4a930b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7c93e elementor-widget elementor-widget-heading\" data-id=\"7c7c93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Prepare your sales negotiation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95cc93 elementor-widget elementor-widget-text-editor\" data-id=\"c95cc93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After selecting, canvassing and securing an appointment with a sales outlet, the merchandising salesperson will have to prepare the sales negotiation with the retailer.<\/p><p>If the merchandising manager works for the brand, he will be supported in these negotiations by the key account manager. On the other hand, if they work for the retailer, they will negotiate directly with in-house department managers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5d803 elementor-widget elementor-widget-spacer\" data-id=\"1b5d803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c8698a e-flex e-con-boxed e-con e-child\" data-id=\"8c8698a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4035584 e-con-full e-flex e-con e-child\" data-id=\"4035584\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c15d78 elementor-widget elementor-widget-heading\" data-id=\"0c15d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Moovago tip<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91cca3b e-flex e-con-boxed e-con e-child\" data-id=\"91cca3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad84a4f elementor-widget elementor-widget-text-editor\" data-id=\"ad84a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re a <a href=\"https:\/\/moovago.com\/en\/all-functions\/\">Moovago<\/a> user, you can prepare your appointment in advance by accessing all the information linked to this outlet from its company file.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43cfd0 elementor-widget elementor-widget-image\" data-id=\"c43cfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-1024x573.jpg\" class=\"attachment-large size-large wp-image-42950\" alt=\"Example of a simple CRM customer file\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-1024x573.jpg 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-300x168.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-768x430.jpg 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile-1536x860.jpg 1536w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/04\/Mock-up-web-mobile.jpg 1649w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3488295 elementor-widget elementor-widget-text-editor\" data-id=\"3488295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From a company file, you can find :<\/p><ul><li>information on the sales outlet: is it a supermarket? a DIY store? a hypermarket?  <\/li><li>information on the contact(s) for the negotiation: name, position, past interactions with this person&#8230;<\/li><li>the principal (or brand) associated with this company or brand name<\/li><li>discounts, ratings, comments&#8230;<br>And much more, depending on what YOU think is relevant.<\/li><\/ul><div> <\/div><div>You&#8217;ll also be able to add to this file as you go along, and keep a record of your interactions.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbb074 elementor-widget elementor-widget-spacer\" data-id=\"9bbb074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1023d7 elementor-widget elementor-widget-text-editor\" data-id=\"b1023d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The merchandising salesperson must therefore be a good negotiator and have a good knowledge of the market and consumer trends. They must also be able to analyze the needs of each sales outlet and propose solutions adapted to their activity and clientele. <\/p><p>Once contact has been established with the points of sale, the merchandising salesperson must convince them of the quality of his or her products and the benefits of distributing them. He or she must also be able to answer any questions they may have, and reassure them about distribution terms, delivery times, payment conditions, and so on. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1d2e6 elementor-widget elementor-widget-heading\" data-id=\"8a1d2e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Control merchandising strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f8fc8 elementor-widget elementor-widget-text-editor\" data-id=\"38f8fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to reporting sales revenue, the merchandising salesperson is also responsible for reporting on behalf of the brand for which he\/she works.<\/p><p>This can involve <b>taking photos of the shelf, <\/b>writing up quick reports to record<b> price quotes, <\/b><b> information on the competition<\/b>&#8230; and lots of other useful field information!<\/p><p>This is important information for the<a href=\"https:\/\/moovago.com\/en\/commercial\/what-is-a-sales-representative-definition-moovago\/\">sales representative<\/a>, as it may have an impact on future negotiations with the brand, and will also be of interest to marketing teams if he or she works for a company with a marketing team<span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c754bac elementor-widget elementor-widget-heading\" data-id=\"c754bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Drawing up order forms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebaf13 elementor-widget elementor-widget-text-editor\" data-id=\"2ebaf13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, once distribution agreements have been signed, the merchandising salesperson may be called upon to ensure that products are properly displayed in stores, in line with the brand&#8217;s merchandising policy.<\/p><p>Part of this role may involve stock monitoring, to <strong>ensure that products are available in store<\/strong>, and that orders are placed on time. They work with logistics teams to ensure proper stock management and avoid stock-outs. <\/p><p>Depending on what he observes in the point of view, he will seek to propose appropriate solutions where necessary and optimize the brand&#8217;s in-store performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ce08b elementor-widget elementor-widget-heading\" data-id=\"d9ce08b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Follow-up of store events and promotional actions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb96602 elementor-widget elementor-widget-text-editor\" data-id=\"eb96602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is important information for the sales representative, as it will impact the effectiveness of his actions, but it&#8217;s just as important for marketing teams, if he works in a company with a dedicated department.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f087acb elementor-widget elementor-widget-heading\" data-id=\"f087acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Track sales for each outlet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7761e33 elementor-widget elementor-widget-text-editor\" data-id=\"7761e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales follow-up is a crucial aspect of the merchandising sales profession:<\/p><ul><li>to measure the impact of merchandising actions on sales<\/li><li>to track sales revenue trends at different sales outlets.<\/li><\/ul><div> <\/div><p>The <b>merchandising tools<\/b> used to track sales revenue are numerous, and will vary according to the organization of each sales outlet. Mobile sales representatives can use sales tracking tools such as <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-crm-software-definition-and-examples\/\">CRM<\/a> (Customer Relationship Management). <\/p><p>They can be used to centralize sales data, analyze the performance of each outlet and track sales revenue over time. Thanks to this information, merchandising sales staff can adjust their positions to negotiate more space for brand animations, or a more advantageous product layout. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9da200 elementor-widget elementor-widget-heading\" data-id=\"a9da200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Carry out linear surveys<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2e6a7 elementor-widget elementor-widget-text-editor\" data-id=\"8b2e6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What to do if products are no longer on the shelves, victims of their own success? If the store doesn&#8217;t have a system for automatically sending new orders to the supplier in the event of a stock shortage, it may be up to the merchandising salesperson to take charge. <\/p>\n<p>By scanning the product references on the shelf, he can quickly generate an Order form, and send it to his principal\/company in a matter of moments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a1d10 elementor-widget elementor-widget-heading\" data-id=\"14a1d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Carry out merchandising controls<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c9ca9 elementor-widget elementor-widget-text-editor\" data-id=\"75c9ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although this is less common, merchandising sales staff may be called upon to <strong>carry out merchandising checks<\/strong>, or more in-depth shelf analyses than simple shelf surveys.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f535ae elementor-widget elementor-widget-spacer\" data-id=\"3f535ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8866bf elementor-widget elementor-widget-heading\" data-id=\"a8866bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What training do you need to become a merchandising salesperson?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0acb526 elementor-widget elementor-widget-text-editor\" data-id=\"0acb526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The merchandising sales profession is accessible at various levels of education, but specialized training in the field is generally required. The most common qualifications are : <\/p><ul><li><a href=\"https:\/\/www.groupe-alternance.com\/formations\/mco\/\" target=\"_blank\" rel=\"noopener\">BTS MCO<\/a> (Operational Sales Management),<\/li><li>or a DUT TC (Marketing Techniques).<\/li><\/ul><div> <\/div><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Junior profiles can be recruited as<\/span><b style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">assistant merchandiser or field sales representatives<\/b><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"> to gain practical experience of the business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d11c5e elementor-widget elementor-widget-spacer\" data-id=\"2d11c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eeb7f9 elementor-widget elementor-widget-heading\" data-id=\"7eeb7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What skills do you need to become a merchandising salesperson?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d15b9 elementor-widget elementor-widget-text-editor\" data-id=\"46d15b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The skills and qualities required to work as a merchandising salesperson are varied:<\/p><ul><li>A good knowledge of sales techniques,<\/li><li>Be able to adapt quickly to market changes,<\/li><li>Propose innovative solutions,<\/li><li>A good command of IT tools: to ensure efficient management of sales and inventory data, using a <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-crm-software-definition-and-examples\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a> for example,<\/li><li>Excellent interpersonal skills: to be able to collaborate with the various players in the sector (customers, distributors, internal brand teams, etc.) and maintain relationships of trust with business partners.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definition of a Merchandising Salesperson Definition The job of a merchandising salesperson involves optimizing the presentation and enhancement of products at the point of sale to maximize sales. It&#8217;s a key job for companies wishing to maximize their in-store sales. Themerchandising salesperson implements the company&#8217;s merchandising strategy. Generally speaking, this sales professional has to take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[],"class_list":["post-48336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48336"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48336\/revisions"}],"predecessor-version":[{"id":48337,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48336\/revisions\/48337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42962"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}