{"id":48416,"date":"2023-10-18T16:09:01","date_gmt":"2023-10-18T14:09:01","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-are-the-11-types-of-customer-and-how-do-you-manage-them\/"},"modified":"2025-11-26T09:06:21","modified_gmt":"2025-11-26T08:06:21","slug":"what-are-the-11-types-of-customer-and-how-do-you-manage-them","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/crm-2\/what-are-the-11-types-of-customer-and-how-do-you-manage-them\/","title":{"rendered":"What are the 11 types of customer and how do you manage them?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48416\" class=\"elementor elementor-48416 elementor-20286\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2cebb e-con-full e-flex e-con e-parent\" data-id=\"1a2cebb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b789e7 elementor-widget elementor-widget-text-editor\" data-id=\"0b789e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To manage customers properly, you need to know how to identify their characteristics.<\/p><p>Knowing how to <b>recognize the behavior of the customer in front of you <\/b>can make the difference between a successful sale and a lost opportunity. In this article, we&#8217;ll explore 11 major customer types: <\/p><ul><li>The customer is king,<\/li><li>The impassive or reserved customer,<\/li><li>The hesitant or indecisive customer,<\/li><li>The skeptical customer,<\/li><li>The wary customer,<\/li><li>The opportunistic or thrifty customer,<\/li><li>The litigious customer,<\/li><li>The (very, very) hurried customer,<\/li><li>The chatty customer,<\/li><li>The egocentric customer,<\/li><li>The irrational customer.<\/li><\/ul><div> <\/div><p>Of course, this typology is not exhaustive. We strongly encourage you to <b>adapt and personalize this customer typology<\/b> according to your personal experience, your sector of activity, and so on. <\/p><p>Let&#8217;s start by discovering these 11 customer archetypes that may cross your path.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf94b91 elementor-widget elementor-widget-heading\" data-id=\"bf94b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the 11 main types of customer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417ddf6 elementor-widget elementor-widget-heading\" data-id=\"417ddf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. The customer is king<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f60d4f elementor-widget elementor-widget-text-editor\" data-id=\"5f60d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The king customer is the demanding customer par excellence, the one who fully embodies the expression &#8220;the customer is king&#8221;.<\/p><p><u>How do you recognize the king customer?<\/u><\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">High standards,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Perfectionist and sometimes<\/span>a little temperamental,<\/li><li>Expects special treatment from sales or customer service.<\/li><\/ul><div> <\/div><p><u>Our tips for dealing with the king customer:<\/u><\/p><ul><li>If you&#8217;ve identified that your customer is of this type before the appointment, <b>take care to prepare him or her in advance<\/b>: you&#8217;ll arrive more confident and will already have anticipated his or her behavior and arguments,<\/li><li>Present yourself in a professional and polished manner, showing that you value the relationship,<\/li><li>Listen to your customers&#8217; specific needs and requests,<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\"><b>Anticipate<\/b> potential <b>needs<\/b> and propose proactive solutions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63efb1a elementor-widget elementor-widget-heading\" data-id=\"63efb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The impassive or reserved customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688b2b0 elementor-widget elementor-widget-text-editor\" data-id=\"688b2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"><u>How to recognize the impassive customer?<\/u><\/span><\/p><ul><li>Generally calm, can be introverted,  <\/li><li>Doesn&#8217;t reveal his emotions easily, and is hard to pin down.<\/li><li>Does not speak or speaks very little,<\/li><li>Appears distant or disinterested.<\/li><\/ul><div> <\/div><div><p><u>Our tips for dealing with the impassive customer:<\/u><\/p><p>Sometimes this type of customer adopts this behavior to hide a certain mistrust of your sales approach, or to hide the fact that they&#8217;re uncomfortable.<\/p><ul><li style=\"font-size: 18px;\">Early on in your date, try to <b>break the ice<\/b> (build on common ground, try to lighten the mood with a joke, etc.). See how these attempts are received, and adapt accordingly, <\/li><li style=\"font-size: 18px;\">Encourage them to express themselves by asking <b>only open-ended questions<\/b>:<i>&#8220;What do you expect from our products\/solutions? What do you think?&#8221;<\/i><\/li><li>Use this information to refocus the conversation on what motivates him and address his concerns.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f47654 elementor-widget elementor-widget-heading\" data-id=\"5f47654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. The hesitant or undecided customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8c9b8 elementor-widget elementor-widget-text-editor\" data-id=\"fc8c9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>  How do you recognize a hesitant or indecisive customer?<\/u><\/p><ul><li>Has difficulty making decisions (asking for time to think, for example),<\/li><li>Expresses doubts or reservations about your products or services,  <\/li><li>Depending on his or her interest, will seek information to make a decision.<\/li><\/ul><div> <\/div><p><u>Our tips for dealing with the indecisive customer:<\/u><\/p><ul><li><b>Identify<\/b> your customer&#8217;s <b>doubts and obstacles<\/b>: open-ended questions and listening are a winning combo for this,<\/li><li>Show active listening and <b>empathy<\/b>,<\/li><li>Offer <b>options<\/b> and <b>alternatives<\/b> to give her a sense of control,<\/li><li>Strengthen your <b>role as advisor<\/b> and coach.<\/li><\/ul><div> <\/div><div>In short, you need to show him that you&#8217;re THE person who understands his needs and doubts, and that you&#8217;re going to help him find the solution that&#8217;s best for him.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-841030b e-flex e-con-boxed e-con e-child\" data-id=\"841030b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b921a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"52b921a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/SONCAS-tableau-exemple-300x300.jpg\" class=\"attachment-medium size-medium wp-image-44111\" alt=\"SONCAS example table\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvhsrjd6fprk2qlupwht96clf56fag4luflx4.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/SONCAS-tableau-exemple-150x150.jpg 150w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/SONCAS-tableau-exemple-768x768.jpg 768w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvk8h48eg18dwgy2vl7vxllwxkm6vmgwne1zc.jpg 500w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvm29avtg9u09rp8zurfxx1wke70ki84r3w10.jpg 650w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvlgbwo0g6ystc46yfkx9t8kosc2o7n21va0g.jpg 600w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvl7k5douk7x15vrqnwpsywuc56wbaltrru08.jpg 580w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvkueig7g43lcwj4x0eelpf8t6h4rx1zcmnzw.jpg 550w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvj0mbssfvhyzlrysquuldz96cwb31ar8wty8.jpg 400w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/elementor\/thumbs\/SONCAS-tableau-exemple-qotxbyvjmjq0lfyd6g1d0u61d9hsl1yr8zbvty5fys.jpg 450w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/05\/SONCAS-tableau-exemple.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5232b30 e-flex e-con-boxed e-con e-child\" data-id=\"5232b30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744c2ae elementor-widget elementor-widget-heading\" data-id=\"744c2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The free cheat sheet to help you better understand your customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c28e6 elementor-widget elementor-widget-text-editor\" data-id=\"12c28e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the <a href=\"https:\/\/moovago.com\/blog\/prospection\/soncas\/\">CAP SONCAS<\/a> method to analyze your customers&#8217; and prospects&#8217; deep-seated motivations, so you can convince them more effectively.<\/p><p>Download <b>our<\/b> free <b>CAP SONCAS model chart and the method&#8217;s summary sheets<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af38a7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5af38a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4MjksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download your free template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ddf69 elementor-widget elementor-widget-heading\" data-id=\"f2ddf69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The suspicious or skeptical customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdeff5 elementor-widget elementor-widget-text-editor\" data-id=\"abdeff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>How do you recognize a skeptical or distrustful customer?<\/u><\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Ask for concrete examples or testimonials from satisfied customers,<\/span><\/li><li>May call into question your word or your good faith,<\/li><li style=\"font-size: 18px;\"><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Look for proof of your claims, or verify the information you provide.<\/span><\/li><\/ul><div> <\/div><p><u>Our tips for dealing with this type of customer:<\/u><\/p><ul><li>Be well prepared and demonstrate in-depth knowledge of the product or service,<\/li><li>Provide <b>tangible evidence<\/b>, such as statistics, case studies or testimonials,<\/li><li>Use <b>logical arguments<\/b> to support your points of view. Avoid playing on emotions or subjective opinions, <\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Engage in <b>constructive discussions<\/b> and avoid reacting defensively,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Remain available for follow-up discussions and clarifications.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0579f elementor-widget elementor-widget-heading\" data-id=\"ff0579f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The demanding customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4491870 elementor-widget elementor-widget-text-editor\" data-id=\"4491870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">How do you recognize a demanding customer?<\/span><\/p><ul><li>Like the king customer, has high quality standards and strict expectations,<\/li><li>However, you can reason with him, and he doesn&#8217;t necessarily expect special treatment,<\/li><li>Ask detailed questions about every aspect of the product or service,<\/li><li>Seeks trusted partners and expects impeccable service.<\/li><\/ul><div> <\/div><p><u>Our tips for dealing with this type of customer:<\/u><\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">As with the king customer: <b>come prepared<\/b>! Study the information you already have, and make sure you&#8217;ve mastered your subject to anticipate the toughest questions,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Demonstrate your expertise and the quality of your offer,<\/span><\/li><li>Highlight satisfaction guarantees and <b>proof of quality<\/b>,<\/li><li>Maintain a <b>high level of professionalism<\/b> and reliability in all interactions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69353 elementor-widget elementor-widget-heading\" data-id=\"3a69353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. The opportunistic or thrifty customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786ea06 elementor-widget elementor-widget-text-editor\" data-id=\"786ea06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u>How to recognize the thrifty customer?<\/u><\/p><ul><li>This customer is looking for the best deal and wants to save money,<\/li><li>He can be pragmatic and price-sensitive,<\/li><li>It is very sensitive to promotions and discounts.<\/li><\/ul><p> <\/p><p><u>Our tips for managing the frugal customer:<\/u><\/p><ul><li style=\"font-size: 18px;\"><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Highlight the <b>financial benefits<\/b> of your offer,<\/span><\/li><li style=\"font-size: 18px;\">Explain how your product or service can help <b>save money in the long term<\/b> (even if it means showing cost comparisons to demonstrate profitability),<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Offer promotions or discounts to attract his attention,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Be prepared to <b>negotiate<\/b> on price or conditions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c539a elementor-widget elementor-widget-heading\" data-id=\"c8c539a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. The litigious customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d5638 elementor-widget elementor-widget-text-editor\" data-id=\"b5d5638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">How do you recognize this type of customer?<\/span><\/p><ul><li>Understand every step of the sales process,<\/li><li>Will need reassurance and transparency,<\/li><li>Preoccupied with details and procedures,<\/li><li>Appreciates organization and clarity.<\/li><\/ul><div> <\/div><p><span style=\"text-decoration: underline;\">Our tips for dealing with the litigious customer:<\/span><\/p><ul><li style=\"font-size: 18px;\">From the very start of the relationship, make sure your communication is structured and <b>transparent<\/b>,<\/li><li style=\"font-size: 18px;\">Make sure you <b>keep your commitments and promises<\/b>,<\/li><li style=\"font-size: 18px;\"><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Respect your customers&#8217; communication preferences and choices,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Be prepared to answer specific process questions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfa2a3 elementor-widget elementor-widget-heading\" data-id=\"7bfa2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. The (very, very) hurried customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be65642 elementor-widget elementor-widget-text-editor\" data-id=\"be65642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">How do you recognize a customer in a hurry?<\/span><\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Little or no time for discussion,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Prefers fast, efficient interactions,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">May ask you to complete an action<\/span> within an untenable timeframe (and not always in the most pleasant of ways).<\/li><\/ul><div> <\/div><p><span style=\"text-decoration: underline;\">Our tips for dealing with customers in a hurry:<\/span><\/p><ul><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Offer <b>quick communication options<\/b> such as phone calls or short e-mails,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Be punctual and <b>strictly adhere to deadlines<\/b>,<\/span><\/li><li><b>Anticipate its needs<\/b> and be ready to provide information quickly,<\/li><li>Make sure you have a fast, efficient <a href=\"https:\/\/moovago.com\/crm-gestion-client\/\">customer management platform<\/a> to respond to customer requests.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06876e6 elementor-widget elementor-widget-heading\" data-id=\"06876e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. The chatty customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc08e89 elementor-widget elementor-widget-text-editor\" data-id=\"fc08e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">How do you recognize a chatty customer?<\/span><\/p><ul><li>Likes to share personal details, and chat in general,<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Often deviates from the main subject,<\/span><\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Looking to make personal connections.<\/span><\/li><\/ul><div> <\/div><p><u>Our tips for dealing with chatty customers:<\/u><\/p><ul><li style=\"font-size: 18px;\">At the start of the appointment, <b>set a time for the end of the appointment<\/b>:<i>&#8220;Today, I only have an hour for our meeting, as I have to go to another customer&#8217;s afterwards. Does that suit you?<\/i>&#8220;<\/li><li>Show interest in his stories and comments,<\/li><li>Ask targeted questions to <b>steer the conversation<\/b> towards the purpose of the appointment.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bafb0 elementor-widget elementor-widget-heading\" data-id=\"d8bafb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. The egocentric customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab0e7a elementor-widget elementor-widget-text-editor\" data-id=\"4ab0e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">How do you recognize the egocentric customer?<\/span><\/p><ul><li>Often talks about himself and his achievements, which can be personal or professional,<\/li><li>Wants to be the center of attention,<\/li><li>Is convinced he&#8217;s right,<\/li><li>Can expect special treatment (a bit like the king customer).<\/li><\/ul><div> <\/div><p><u>Our tips for dealing with this type of customer:<\/u><\/p><ul><li>Be <b>diplomatic<\/b> and empathize with their concerns: who knows, maybe you&#8217;ll be able to link their concerns to your offers?<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Be <b>clear and transparent<\/b> to anticipate<\/span> excessive demands,<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Use language that enhances and promotes it.<\/span><\/li><li>Make sure you have an effective customer management platform to <b>tailor your approach<\/b> to their needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2763bbb elementor-widget elementor-widget-heading\" data-id=\"2763bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. The irrational customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e7ee2 elementor-widget elementor-widget-text-editor\" data-id=\"58e7ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"><u>How do you recognize this type of customer?<\/u><\/span><\/p><ul><li>Makes impulsive decisions based on strong emotions,<\/li><li>Behavior may be difficult to anticipate or understand,<\/li><li>Remains insensitive to logical arguments.<\/li><\/ul><p><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\"> <\/span><\/p><p><u>Our tips for dealing with irrational customers:<\/u><\/p><ul><li>Be <b>patient<\/b> and actively listen to what he tells you to find out what motivates him personally,<\/li><li><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Offer <b>flexible solutions<\/b> to meet changing needs,<\/span><\/li><li>Provide <b>regular follow-up<\/b> to keep the lines of communication open,<\/li><li>Make sure you have an effective customer management platform to track changes in customer needs and behavior.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a7986 elementor-widget elementor-widget-heading\" data-id=\"89a7986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Managing every type of customer with the SONCAS method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8159325 elementor-widget elementor-widget-text-editor\" data-id=\"8159325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that we&#8217;ve explored the 11 main types of customer, you may be wondering how you can better understand their needs and motivations.<\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">This is where the SONCAS method comes in.<\/span><\/p><p>Conceptualized by Jean-Denis Larradet in 1993, the SONCAS method is a sales technique that synthesizes the <strong>6 types of buying motivation<\/strong>: Security, Pride, Novelty, Comfort, Money and Sympathy. SONCAS-E is increasingly used, with the addition of an E for Environment: <\/p><ul><li><strong>Security<\/strong>: Security-conscious customers want reliable products or services. They need to feel confident in their purchasing decision. For customers who are undecided, cautious or skeptical.  <\/li><li><strong>Pride<\/strong>: Pride-driven customers are sensitive to image and reputation. Emphasize the quality and\/or high-end nature of your products or services. For royal customers.  <\/li><li><strong>Novelty<\/strong>: This type of customer is always looking for something new and exciting. They love innovation and trends. <\/li><li><strong>Comfort<\/strong>: Comfort-conscious customers want solutions that are simple and easy to use. Reassure them by emphasizing this aspect of your product range. <\/li><li><strong>Money<\/strong>: For these customers, price is everything. They&#8217;re looking for bargains and discounts. <\/li><li><strong>Sympathy<\/strong>: Sympathy is the main motivation for some customers. They are sensitive to ethical values and social responsibility. <a href=\"https:\/\/www.hubspot.fr\/statistiques-vente-service-client\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> reported in 2020 that 50% of B2B customers buy based on the salesperson and not on the solution sold per se. <\/li><li><strong>Environment<\/strong>: Is your customer sensitive to environmental issues?<\/li><\/ul><div> <\/div><p>By using the SONCAS method, you can go beyond the broad customer types we&#8217;ve seen, and <b>fine-tune your sales approach<\/b> according to each customer&#8217;s specific motivations.<\/p><p>For example, if you identify that your customer is motivated by safety, you&#8217;ll emphasize the reliability of your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a63ab elementor-widget elementor-widget-heading\" data-id=\"75a63ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What criteria should you take into account when structuring your customer typology?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5e87 elementor-widget elementor-widget-heading\" data-id=\"70f5e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Criteria for segmenting B2C contacts or targets  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab144e elementor-widget elementor-widget-text-editor\" data-id=\"5ab144e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While these behavioral criteria can be interesting to analyze, they are obviously not sufficient to segment all types of customer.<\/p><p>Other criteria also used to sort contacts, such as :<\/p><ul><li><p><strong>Socio-demographic criteria<\/strong>: e.g. age, gender, family situation, occupation, income, etc.<\/p><\/li><li><p><strong>Purchasing behavior<\/strong>: for example, frequency of purchase, average amount spent, preferred products or services, etc.<\/p><\/li><li><p><strong>Communication preferences<\/strong>: does your customer prefer to communicate by e-mail? Or a phone call? SMS?  <\/p><\/li><li><p><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\">Specific needs<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); text-align: var(--text-align);\"> Sort your contacts according to the &#8220;problem&#8221; to be solved and\/or the objectives to be achieved by your customer.<\/span><\/p><\/li><\/ul><p>It&#8217;s up to you to choose the most relevant criteria according to your target, your objective and your market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f2fae elementor-widget elementor-widget-heading\" data-id=\"b6f2fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Criteria for segmenting your B2B contacts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8fe7b elementor-widget elementor-widget-text-editor\" data-id=\"5a8fe7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>If you offer products or services to companies, you&#8217;ll certainly need to take other criteria into account when drawing up a customer typology. Indeed, in this case, a person&#8217;s family situation is unlikely to be relevant, but you&#8217;ll be more interested in the company&#8217;s sector of activity. <\/div><div> <\/div><p>Here are some ideas of criteria to consider for your segmentation:<\/p><ul><li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Customer status :<\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> lead, prospect, suspect, customer,<\/span><\/li><li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Origin of contact :<\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> How did you come into contact with this company?<\/span><\/li><li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Your customer&#8217;s sector of activity or type of service <\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">:<\/span><ul><li>If you sell building materials, you&#8217;ll use the following classification: design office, craftsman, merchant&#8230;<\/li><li>If you offer cleaning services, you&#8217;ll be more interested in the following segmentation: Offices, Stores, Sports halls, Public buildings&#8230;<\/li><\/ul><\/li><li><strong>Sales revenue:<\/strong> for example, under \u20ac100,000, between \u20ac100,001 and \u20ac500,000, over \u20ac500,000&#8230;<\/li><li><strong>The parent brand:<\/strong> very important for sorting your contacts easily, if for example you visit stores belonging to different brands (e.g. E.Leclerc, Carrefour&#8230;),<\/li><li><strong>Company size:<\/strong> i.e. number of employees,<\/li><li><strong>The specific need: <\/strong>in the same way as for your contacts, determine what this company needs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2396c elementor-widget elementor-widget-heading\" data-id=\"4c2396c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer segmentation with Moovago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb314dc elementor-widget elementor-widget-heading\" data-id=\"cb314dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From customer typology to customer segmentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ec244 elementor-widget elementor-widget-text-editor\" data-id=\"48ec244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Managing customer typology may seem complex, but tools such as a <b>CRM can greatly simplify your day-to-day<\/b> work.<\/p><p>In Moovago, each of your customers has a <strong>detailed file <\/strong>where you can record essential information. At a glance, you have access to all the important information about this customer: <\/p><ul><li>The name,  <\/li><li>The address,<\/li><li>Contact information,<\/li><li>The principals concerned (if you manage different brands),<\/li><li>Segmentation questions and answers,  <\/li><li>As well as additional information in the form of labels.<\/li><\/ul><div> <\/div><div>Ideal for quickly understanding the type of customer you&#8217;re dealing with!<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee4898 elementor-widget elementor-widget-image\" data-id=\"eee4898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/elementor\/thumbs\/exemple-segmentation-type-clients-Moovago-qe518f3mflryd3tque0ixlzlwegq1lllp52cira5p0.png\" title=\"Moovago customer file with personalized segmentation criteria\" alt=\"Moovago customer segmentation example\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2538cd1 elementor-widget elementor-widget-heading\" data-id=\"2538cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Complete your customer segmentation with labels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8ae3b elementor-widget elementor-widget-text-editor\" data-id=\"ac8ae3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this example, to complete the segmentation, we use <strong>Moovago tags to better classify and quickly find the type of customer<\/strong>&#8230;<\/p><p>Unlike segmentation questions, which have only one correct answer, labels can be added without restriction.<\/p><p><strong>For example<\/strong>: this customer took part in such and such an event, is also a partner of a rugby club, and is sensitive to the quality of our services.<\/p><p>This allows you to add information to each customer based on their specific characteristics and behaviors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73da59e elementor-widget elementor-widget-heading\" data-id=\"73da59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to create a customer segmentation with Moovago in 3 steps?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b950e4 elementor-widget elementor-widget-text-editor\" data-id=\"9b950e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What&#8217;s so special about Moovago&#8217;s managed segmentation? It&#8217;s YOUR segmentation. In other words, you can customize your segmentation as you see fit.  <\/p><p>From the parameters, create segmentation questions (e.g. customer type)&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8b650 elementor-widget elementor-widget-image\" data-id=\"0f8b650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2074\" height=\"578\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago.png\" class=\"attachment-full size-full wp-image-43207\" alt=\"Moovago customer segmentation criteria\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago.png 2074w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago-300x84.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago-1024x285.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago-768x214.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago-1536x428.png 1536w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/10\/Criteres-segmentation-type-de-clients-Moovago-2048x571.png 2048w\" sizes=\"(max-width: 2074px) 100vw, 2074px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a191dff elementor-widget elementor-widget-text-editor\" data-id=\"a191dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230; then personalize the possible answers to this question. For example: <i>store, trade, wholesaler, design office, etc.<\/i> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c64399 elementor-widget elementor-widget-image\" data-id=\"4c64399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/elementor\/thumbs\/personnaliser-typologie-client-Moovago-qe50lt3e12tn2so4vm5lybefgpwuvpu1x83ux4t3gs.png\" title=\"customize Moovago customer typology\" alt=\"customize Moovago customer typology\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f485608 elementor-widget elementor-widget-text-editor\" data-id=\"f485608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then all you have to do is associate the right answers and labels with the companies, and you&#8217;ll have a <b>well-structured customer database<\/b>. Ideal for quick access to information, and for sorting thousands of companies in just a few clicks! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d81e055 elementor-widget elementor-widget-heading\" data-id=\"d81e055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12e90a elementor-widget elementor-widget-text-editor\" data-id=\"e12e90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To obtain the most complete customer typology possible, it&#8217;s advisable to take into account both behavioral and more traditional criteria.<\/p><p>Don&#8217;t forget that each segmentation must be <strong>customized<\/strong> to suit your needs, and allow you to quickly categorize and sort your contacts!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To manage customers properly, you need to know how to identify their characteristics. Knowing how to recognize the behavior of the customer in front of you can make the difference between a successful sale and a lost opportunity. In this article, we&#8217;ll explore 11 major customer types: The customer is king, The impassive or reserved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[632],"tags":[],"class_list":["post-48416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48416"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48416\/revisions"}],"predecessor-version":[{"id":48418,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48416\/revisions\/48418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/43223"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}