{"id":48599,"date":"2021-03-19T11:18:39","date_gmt":"2021-03-19T10:18:39","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-prospecting-prospecting-definition\/"},"modified":"2025-11-26T09:08:06","modified_gmt":"2025-11-26T08:08:06","slug":"what-is-prospecting-prospecting-definition","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/prospecting-2\/what-is-prospecting-prospecting-definition\/","title":{"rendered":"What is prospecting? Prospecting definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48599\" class=\"elementor elementor-48599 elementor-5067\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74dbf18 e-flex e-con-boxed e-con e-parent\" data-id=\"74dbf18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c26f998 elementor-widget elementor-widget-heading\" data-id=\"c26f998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prospecting definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5d4bf elementor-widget elementor-widget-text-editor\" data-id=\"4f5d4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prospecting is the<b>action of seeking out <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-client-potentiel\/\">potential new customers<\/a>, and using various sales techniques to convert them<\/b>. It can be carried out in different ways and by different means. As long as potential customers have not made a purchase, they are called &#8220;prospects&#8221;. Once they have made a purchase, they are called a &#8220;customer&#8221;.   <\/p><p>There are different <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/the-5-most-effective-types-of-prospecting\/\">types of prospecting<\/a>, such as <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-que-la-prospection-b-to-b\/\">B to B<\/a> (professionals canvassing professionals) or <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-que-la-prospection-b-to-c\/\">B to C<\/a> (professionals canvassing private individuals).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57545a1 elementor-widget elementor-widget-heading\" data-id=\"57545a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is prospecting essential?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064b98e elementor-widget elementor-widget-text-editor\" data-id=\"064b98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prospecting is all about finding new customers. Without<a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-prospect\/\"> new prospects<\/a>, there are no new customers, and without new customers, a company is generally doomed to close. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8b6cb elementor-widget elementor-widget-heading\" data-id=\"5f8b6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are your prospecting methods?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08cd0f6 elementor-widget elementor-widget-heading\" data-id=\"08cd0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Traditional prospecting strategies :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-166888c e-con-full e-flex e-con e-child\" data-id=\"166888c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98efd9e elementor-widget elementor-widget-text-editor\" data-id=\"98efd9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Door-to-door <\/b> canvassing: direct canvassing at the prospect&#8217;s home<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df9997 elementor-widget elementor-widget-image\" data-id=\"4df9997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41401\" alt=\"go door-to-door\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1b0c0 e-con-full e-flex e-con e-child\" data-id=\"7f1b0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c085383 elementor-widget elementor-widget-image\" data-id=\"c085383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41405\" alt=\"find client newspaper advertising\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1c86e elementor-widget elementor-widget-text-editor\" data-id=\"1b1c86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Newspaper and magazine advertising<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56189bb e-con-full e-flex e-con e-child\" data-id=\"56189bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee5337 elementor-widget elementor-widget-text-editor\" data-id=\"5ee5337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><a href=\"https:\/\/moovago.com\/en\/prospecting-2\/sales-phoning-how-to-integrate-it-effectively-into-your-field-activity\/\">Cold calling<\/a>:<\/b> Calling a completely unknown contact person<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a8c48 elementor-widget elementor-widget-image\" data-id=\"e9a8c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41409\" alt=\"cold calling technique\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aee78e e-con-full e-flex e-con e-child\" data-id=\"9aee78e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7742ea6 elementor-widget elementor-widget-image\" data-id=\"7742ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41413\" alt=\"trade show prospecting\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c42439 elementor-widget elementor-widget-text-editor\" data-id=\"2c42439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><a href=\"https:\/\/moovago.com\/en\/prospecting-2\/list-of-trade-fairs-for-independent-sales-representatives-in-2024\/\">Trade fair<\/a>:<\/b> to meet new prospects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90248c elementor-widget elementor-widget-heading\" data-id=\"f90248c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Modern prospecting strategies :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7151c1e e-con-full e-flex e-con e-child\" data-id=\"7151c1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da19af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da19af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Social networks: <\/b>A prospecting strategy via social networks can be an effective way of targeting prospects and generating qualified leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a452 elementor-widget elementor-widget-image\" data-id=\"c68a452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41417\" alt=\"prospecting on social networks\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6f904a e-con-full e-flex e-con e-child\" data-id=\"a6f904a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063a698 elementor-widget elementor-widget-image\" data-id=\"063a698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41421\" alt=\"prospecting on LinkedIn\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38de0d elementor-widget elementor-widget-text-editor\" data-id=\"e38de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Linkedin<\/b>: Introduction to business via Linkedin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29770e e-con-full e-flex e-con e-child\" data-id=\"b29770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3848d72 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3848d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Warm calling:<\/b> Call a contact person about whom you have already made enquiries to facilitate interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b301e46 elementor-widget elementor-widget-image\" data-id=\"b301e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41425\" alt=\"definition warm call appel \u00e0 chaud\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c531a53 e-con-full e-flex e-con e-child\" data-id=\"c531a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60344bc elementor-widget elementor-widget-image\" data-id=\"60344bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41429\" alt=\"email marketing prospection\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4abf0 elementor-widget elementor-widget-text-editor\" data-id=\"ec4abf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Email marketing:<\/b> Communicating with potential customers by e-mail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6df8c9 elementor-widget elementor-widget-heading\" data-id=\"b6df8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What tools should you use for prospecting?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd8f1 elementor-widget elementor-widget-text-editor\" data-id=\"59fd8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depending on the prospecting method you choose, your prospecting tools will of course be different: <a href=\"https:\/\/moovago.com\/integrations\/marketing-automation\/\">marketing automation tools<\/a>, electronic diaries, customer mapping applications or GPS.<\/p><p>If you&#8217;re a traveling salesperson, we recommend you try Moovago, the leading <a href=\"https:\/\/moovago.com\/logiciel-prospection-commerciale\/\">prospecting software for field sales representatives,<\/a> free of charge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prospecting definition Prospecting is theaction of seeking out potential new customers, and using various sales techniques to convert them. It can be carried out in different ways and by different means. As long as potential customers have not made a purchase, they are called &#8220;prospects&#8221;. 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