{"id":48615,"date":"2021-03-19T12:27:11","date_gmt":"2021-03-19T11:27:11","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-a-prospect-prospect-definition\/"},"modified":"2025-11-26T09:08:13","modified_gmt":"2025-11-26T08:08:13","slug":"what-is-a-prospect-prospect-definition","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-prospect-prospect-definition\/","title":{"rendered":"What is a prospect? Prospect definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48615\" class=\"elementor elementor-48615 elementor-5093\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-744575b e-flex e-con-boxed e-con e-parent\" data-id=\"744575b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05dc400 elementor-widget elementor-widget-heading\" data-id=\"05dc400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definition of a prospect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa01f7 elementor-widget elementor-widget-text-editor\" data-id=\"3aa01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A prospect is a person or company who may become a customer in the future, but has not yet made a purchase. For this reason, a company&#8217;s prospect can also be called<a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-client-potentiel\/\">a &#8220;potential customer<\/a>&#8220;. <br><br>He has shown signs of interest, or fits the <strong data-start=\"534\" data-end=\"549\">profile of<\/strong> the ideal buyer, but has not yet acted on it. He or she is well identified, and the company often knows information about this individual. <br><br>In other words, a prospect isn&#8217;t yet a customer, but he&#8217;s already more qualified than a <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-lead-definition-lead\/\">lead<\/a> or <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-suspect\/\">suspect<\/a>, because there&#8217;s clear information about him (contact details, potential needs, sector of activity, etc.).<\/p><p data-start=\"865\" data-end=\"934\">As soon as a prospect makes his first purchase, he becomes a <strong data-start=\"921\" data-end=\"931\">customer<\/strong>.<\/p><p>There are 2 main types of prospect. The warm prospect has expressed an interest in the company, while the cold prospect has not yet done so. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f2c3 elementor-widget elementor-widget-spacer\" data-id=\"916f2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4171b0f elementor-widget elementor-widget-heading\" data-id=\"4171b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The different types of prospects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535474b elementor-widget elementor-widget-text-editor\" data-id=\"535474b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are <a href=\"https:\/\/moovago.com\/blog\/prospection\/prospect-froid-et-le-prospect-chaud\/\" target=\"_blank\" rel=\"noopener\">two main types of prospects<\/a>:<\/p><ul><li><b>The cold prospect:<\/b> has not yet expressed any particular interest in your products or services. It&#8217;s up to you to approach them and get their attention. Example: a company that you identify as corresponding to your target, but which doesn&#8217;t yet know you.  <br><br><\/li><li><b>Warm prospects:<\/b> have already shown a concrete interest in your offer (request for information, download of a brochure, making contact, recurring visit to your website, etc.). This type of prospect is often closer to becoming a customer. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0377b55 elementor-widget elementor-widget-spacer\" data-id=\"0377b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c110ef3 elementor-widget elementor-widget-heading\" data-id=\"c110ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are your prospects?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7637644 elementor-widget elementor-widget-text-editor\" data-id=\"7637644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not everyone can be considered a prospect for your company. A prospect is a person or organization that : <\/p><ul><li>has an actual or potential need that you can meet,<\/li><li>has the budget to invest in your service\/product,<\/li><li>is located in the geographical area you cover,<\/li><li>and is at the right moment to consider a purchase.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c220b elementor-widget elementor-widget-text-editor\" data-id=\"d1c220b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"149\" data-end=\"171\">Concrete examples:<\/p><ul><li data-start=\"496\" data-end=\"655\">For an <strong data-start=\"504\" data-end=\"550\">itinerant wine and spirits salesperson<\/strong>, prospects include wine merchants, restaurateurs and hotels who regularly renew their menus.<\/li><li data-start=\"496\" data-end=\"655\">For a <strong data-start=\"666\" data-end=\"709\">salesperson selling medical equipment<\/strong>, the prospects will be the medical practices, pharmacies or clinics to be equipped.<\/li><li data-start=\"496\" data-end=\"655\">For an <strong data-start=\"810\" data-end=\"855\">office supplies sales representative<\/strong>, prospects are all local SMEs that regularly consume paper, ink cartridges or furniture.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b52d0 elementor-widget elementor-widget-spacer\" data-id=\"f5b52d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178d27f elementor-widget elementor-widget-heading\" data-id=\"178d27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why identify your prospects?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c667a7b elementor-widget elementor-widget-text-editor\" data-id=\"c667a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2351\" data-end=\"2443\">Identifying prospects is a key step in the sales process.  <br>It allows you to :<\/p><ul data-start=\"2444\" data-end=\"2733\"><li data-start=\"2444\" data-end=\"2542\"><p data-start=\"2446\" data-end=\"2542\">target your prospecting actions on the people most likely to become customers,<\/p><\/li><li data-start=\"2543\" data-end=\"2624\"><p data-start=\"2545\" data-end=\"2624\">tailor your messages to their needs and issues,<\/p><\/li><li data-start=\"2543\" data-end=\"2624\"><p data-start=\"2545\" data-end=\"2624\">save time and improve your prospecting efficiency,<\/p><\/li><li data-start=\"2543\" data-end=\"2624\"><p data-start=\"2545\" data-end=\"2624\">increase your chances of conversion.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e707e6d elementor-widget elementor-widget-text-editor\" data-id=\"e707e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"149\" data-end=\"171\">\ud83d\udca1 A simple method is to analyze your <strong data-start=\"2781\" data-end=\"2800\">current customers<\/strong>: why did they choose you? What problems have you solved for them? This information will enable you to define a typical profile and more easily identify your next prospects.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bbdd51 e-flex e-con-boxed e-con e-child\" data-id=\"9bbdd51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-19936bd e-con-full e-flex e-con e-child\" data-id=\"19936bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141f952 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"141f952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Use cases<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca727f8 e-flex e-con-boxed e-con e-child\" data-id=\"ca727f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef9cee elementor-widget elementor-widget-text-editor\" data-id=\"aef9cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Search for prospects on the map, directly in Moovago<\/strong><\/p><p>Moovago integrates a unique feature: <strong>Google search directly on your business card<\/strong>! Enter an activity, a profession, a company name or a brand name, and instantly visualize these potential contacts. Access their contact details, approach them, then save them in your portfolio with a single click. From prospecting to integration, everything&#8217;s done from the same interface!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b9760 elementor-widget elementor-widget-image\" data-id=\"67b9760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2025\/05\/developper-son-portefeuille-client-avec-Moovago-1024x591.jpg\" class=\"attachment-large size-large wp-image-44940\" alt=\"develop your customer portfolio with Moovago\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2025\/05\/developper-son-portefeuille-client-avec-Moovago-1024x591.jpg 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2025\/05\/developper-son-portefeuille-client-avec-Moovago-300x173.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2025\/05\/developper-son-portefeuille-client-avec-Moovago-768x443.jpg 768w, https:\/\/moovago.com\/wp-content\/uploads\/2025\/05\/developper-son-portefeuille-client-avec-Moovago.jpg 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff29b6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7ff29b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/moovago.com\/essai-gratuit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Moovago for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d05544 elementor-widget elementor-widget-spacer\" data-id=\"3d05544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ccffb e-flex e-con-boxed e-con e-parent\" data-id=\"c7ccffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eefec31 elementor-widget elementor-widget-text-editor\" data-id=\"eefec31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2351\" data-end=\"2443\">A <strong data-start=\"3022\" data-end=\"3034\">prospect<\/strong> is not yet a customer, but it&#8217;s a <strong data-start=\"3077\" data-end=\"3110\">serious candidate to become one<\/strong>.<br data-start=\"3111\" data-end=\"3114\">The key is to know how to recognize a cold or warm prospect, and then adapt your sales pitch. The better identified and qualified your prospects are, the greater your chances of turning them into customers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definition of a prospect A prospect is a person or company who may become a customer in the future, but has not yet made a purchase. For this reason, a company&#8217;s prospect can also be calleda &#8220;potential customer&#8220;. He has shown signs of interest, or fits the profile of the ideal buyer, but has not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[597],"tags":[],"class_list":["post-48615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospecting-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48615"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48615\/revisions"}],"predecessor-version":[{"id":48617,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48615\/revisions\/48617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/41433"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}