{"id":48644,"date":"2021-03-24T12:06:12","date_gmt":"2021-03-24T11:06:12","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/30-statistics-on-the-crm-market-in-2025\/"},"modified":"2025-11-26T09:08:22","modified_gmt":"2025-11-26T08:08:22","slug":"30-statistics-on-the-crm-market-in-2025","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/crm-2\/30-statistics-on-the-crm-market-in-2025\/","title":{"rendered":"+30 statistics on the CRM market in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48644\" class=\"elementor elementor-48644 elementor-5301\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d07e2 e-flex e-con-boxed e-con e-parent\" data-id=\"e2d07e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a48c2 elementor-widget elementor-widget-text-editor\" data-id=\"21a48c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal\">The <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-crm-software-definition-and-examples\/\">CRM<\/a> market continues to grow rapidly in 2025, becoming an indispensable tool for companies of all sizes, particularly for field sales representatives. Here&#8217;s an update on the latest statistics illustrating the growing importance of these tools in sales strategy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b471a elementor-widget elementor-widget-heading\" data-id=\"f6b471a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM statistics: introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7cc0c elementor-widget elementor-widget-text-editor\" data-id=\"1c7cc0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere&#8217;s no denying that CRM software has become an indispensable business tool. The need to compete in a dynamic, increasingly interconnected world has led to an explosion in its use, whatever your sector of activity. \n<ul>\n \t<li>Today, 92% of companies consider CRM to be crucial to achieving their revenue targets (LeSmakers, 2025).<\/li>\n \t<li>74% of companies say that CRM improves access to customer data, making salespeople&#8217;s work easier (LeSmakers, 2025).<\/li>\n \t<li class=\"whitespace-normal break-words\">The average return on investment for a CRM is $8.71 for every dollar invested (Nucleusresearch, 2024).<\/li>\n<\/ul>\n<div style=\"background-color: #f0f8ff; padding: 20px; border-radius: 8px; margin: 20px 0;\"><b>Did you know?<\/b>\nCRM has become the 3\u1d49 most widely used software by French SMEs, after office and accounting tools.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d88ac elementor-widget elementor-widget-heading\" data-id=\"61d88ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who uses CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9474a elementor-widget elementor-widget-text-editor\" data-id=\"9b9474a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">91% of companies with more than 11 employees will be using a CRM by 2025<a href=\"https:\/\/www.apogea.fr\/marche-crm\/\" target=\"_blank\" rel=\"noopener\">(Apogea<\/a>, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0297b9f elementor-widget elementor-widget-image\" data-id=\"0297b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Untitled-design-71-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41461\" alt=\"Moovago sales CRM statistics\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Untitled-design-71-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Untitled-design-71-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Untitled-design-71-1.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc5e04 elementor-widget elementor-widget-text-editor\" data-id=\"bfc5e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">Adoption remains lower among small businesses (fewer than 20 employees), where only a quarter use a CRM (Businesscoot, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Over 70% of French SMEs are now equipped with a CRM, and this rate exceeds 90% for companies with more than 10 employees<a href=\"https:\/\/www.ringover.fr\/blog\/marche-du-crm\" target=\"_blank\" rel=\"noopener\">(Ringover<\/a>, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Today, 87% of companies prefer cloud-based CRM solutions (SaaS) (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">65% of companies use a CRM within the first five years of business (LeSmakers, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfafbd4 elementor-widget elementor-widget-heading\" data-id=\"cfafbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM market trends in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342645d elementor-widget elementor-widget-text-editor\" data-id=\"342645d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">Worldwide, the CRM market continues to grow strongly, with an expected increase of 14% between 2024 and 2030 (Apogea, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">The global market is estimated to be worth between $128.97 and $156.3 billion by 2028-2032 (Findstack, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">In France, the CRM software market is estimated at 1.8 billion euros in 2023, and should reach 2.3 billion US dollars by 2025 (Xerfi, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">The CRM and customer data processing market in France is estimated to be worth between 4 and 5 billion euros by 2023, with an annual growth rate of around 5% (Businesscoot, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">In Europe, the SaaS CRM market has grown from $11.51 billion in 2021 to an estimated $16.61 billion in 2027, representing a CAGR of 6.5% (Tool-advisor, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e243ed elementor-widget elementor-widget-heading\" data-id=\"9e243ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM market players in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a31661f elementor-widget elementor-widget-text-editor\" data-id=\"a31661f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">The global CRM market leaders are Salesforce, SAP, Oracle, Microsoft, IBM and Adobe (Businesscoot, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Salesforce remains the major player in the CRM market, with around 20% market share (Backlinko, 2024).<br><br><\/li><li class=\"whitespace-normal break-words\">The 5 best-selling CRMs account for over 40% of the global market (Gartner, 2024).<br><br><\/li><li class=\"whitespace-normal break-words\">The most-used sectors are: Technology (25% of the market), Financial Services (20%), Retail (15%), Manufacturing (10%) and Professional Services (8%) (Apogea, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">North America accounts for around 45% of the global CRM market, followed by Europe (30%) and Asia-Pacific (20%) (Apogea, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90635b1 elementor-widget elementor-widget-heading\" data-id=\"90635b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM market statistics and trends in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e895567 elementor-widget elementor-widget-text-editor\" data-id=\"e895567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">The CRM marketing segment has the highest growth rate, at 9.1% per year (Businesscoot, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">52% of CRM users prefer to access their customer data via mobile applications (CRM-pour-pme, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">The global mobile CRM software market is expected to grow at a compound annual growth rate (CAGR) of 12.3% between 2025 and 2034 (Forinsightsconsultancy, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">81% of users say they frequently access their CRM from multiple devices (Findstack, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Key trends include the integration of generative AI, mobile marketing and retail media activation (Xerfi, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048be97 elementor-widget elementor-widget-heading\" data-id=\"048be97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The impact of CRM on sales performance in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b024a97 elementor-widget elementor-widget-text-editor\" data-id=\"b024a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">Using a CRM can increase conversion rates by up to 300% (LeSmakers, 2025).<\/li><li class=\"whitespace-normal break-words\">The accuracy of sales reports improves by 42% with a CRM (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Nearly 24% of companies using CRM will have seen an increase in sales revenue by 2024<a href=\"https:\/\/independant.io\/statistiques-tendances-crm\/\" target=\"_blank\" rel=\"noopener\">(Independent.io<\/a>, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">47% of companies claim that CRM helps to increase customer loyalty (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Sales productivity increases by an average of 14.6% when they have access to their CRM via mobile (LeSmakers, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263f0d1 elementor-widget elementor-widget-heading\" data-id=\"263f0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures on the CRM adoption challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55feab elementor-widget elementor-widget-text-editor\" data-id=\"e55feab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">Less than 37% of sales reps actually use their company&#8217;s CRM system on a daily basis (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Less than 40% of CRM customers achieve an end-user adoption rate of over 90% (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">65% of sales reps using a mobile CRM reach their sales quotas (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">82% of sales reps say that mobile CRM improves the quality of data entered (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">Today, mobile CRM is the number one factor in CRM adoption, as it facilitates the day-to-day work of sales teams (Sidely, 2025).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4cba55 elementor-widget elementor-widget-heading\" data-id=\"c4cba55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why choose a specialized CRM like Moovago?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fa340 elementor-widget elementor-widget-text-editor\" data-id=\"56fa340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">Organizations using mobile CRM applications see a 74% increase in customer satisfaction and business process efficiency (LeSmakers, 2025).<br><br><\/li><li class=\"whitespace-normal break-words\">A CRM designed specifically for field sales representatives, such as Moovago, meets the particular needs of mobility and simplicity.<br><br><\/li><li class=\"whitespace-normal break-words\">Specialized CRMs enable greater adoption thanks to their strong business approach and ease of use.<br><br><\/li><li class=\"whitespace-normal break-words\">Sales round optimization features can significantly reduce travel times and increase the number of daily visits.<br><br><\/li><li class=\"whitespace-normal break-words\">Centralizing customer and prospect information on a mobile solution prevents oversights and improves the quality of sales follow-up.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9c195 elementor-widget elementor-widget-image\" data-id=\"9c9c195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/marche-du-CRM-en-2025-1024x591.jpg\" class=\"attachment-large size-large wp-image-44964\" alt=\"CRM market in 2025\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/marche-du-CRM-en-2025-1024x591.jpg 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/marche-du-CRM-en-2025-300x173.jpg 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/marche-du-CRM-en-2025-768x443.jpg 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/marche-du-CRM-en-2025.jpg 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The CRM market continues to grow rapidly in 2025, becoming an indispensable tool for companies of all sizes, particularly for field sales representatives. Here&#8217;s an update on the latest statistics illustrating the growing importance of these tools in sales strategy. CRM statistics: introduction There&#8217;s no denying that CRM software has become an indispensable business tool. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[632],"tags":[],"class_list":["post-48644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48644"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48644\/revisions"}],"predecessor-version":[{"id":48645,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48644\/revisions\/48645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42203"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}