{"id":48820,"date":"2021-07-16T11:39:41","date_gmt":"2021-07-16T09:39:41","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-a-customer-database-definition\/"},"modified":"2025-11-26T10:12:07","modified_gmt":"2025-11-26T09:12:07","slug":"what-is-a-customer-database-definition","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/crm-2\/what-is-a-customer-database-definition\/","title":{"rendered":"What is a customer database? Definition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48820\" class=\"elementor elementor-48820 elementor-6774\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9623b45 e-flex e-con-boxed e-con e-parent\" data-id=\"9623b45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adbbe3a elementor-widget elementor-widget-heading\" data-id=\"adbbe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a customer database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34ecf2 elementor-widget elementor-widget-text-editor\" data-id=\"c34ecf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A customer database is a list containing a company&#8217;s current customers, as well as those who have already purchased a good or service from the company. Depending on the company&#8217;s wishes, it can also include <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-potential-customer-definition-of-a-potential-customer\/\">potential customers<\/a> such as <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-lead-lead-definition\/\">leads<\/a>, <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-suspect-definition-of-a-suspect\/\">suspects<\/a> and <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-prospect-prospect-definition\/\">prospects<\/a>. <\/p><p>The company maintains this commercial file in order to maintain commercial relations with its customers and keep a record of their interactions.  <\/p><p>It is also known as a <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-a-customer-file-definition-of-customer-file\/\">customer file<\/a> or <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-a-customer-portfolio-definition-of-customer-portfolio\/\">customer portfolio<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d273be elementor-widget elementor-widget-heading\" data-id=\"2d273be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the purpose and importance of a customer database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941d219 elementor-widget elementor-widget-text-editor\" data-id=\"941d219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Winning a new customer can cost a lot of time and money, whereas keeping an existing one is much simpler. The main purpose of a customer database is to maintain the business relationship between the company and the customer, so as to keep existing customers for as long as possible. <\/p><p>With information about the customer, such as age, title, profession and history of interactions with the company, the company will be able to communicate more precisely with the customer and anticipate their requests so that they are as satisfied as possible.<\/p><p>In addition, a customer database enables the company to consolidate customer information and gain a more comprehensive overview of the company&#8217;s situation. It also enables the company to better organize and delegate tasks, because thanks to the interaction history, all the company&#8217;s employees have access to the same information and can help the customer in the same way. <\/p><p>Winning a new customer can cost a lot of time and money, whereas keeping an existing one is much simpler. The main purpose of a customer database is to maintain the business relationship between the company and the customer, so as to keep existing customers for as long as possible. <\/p><p>With information about the customer, such as age, title, profession and history of interactions with the company, the company will be able to communicate more precisely with the customer and anticipate their requests so that they are as satisfied as possible.<\/p><p>In addition, a customer database enables the company to consolidate customer information and gain a more comprehensive overview of the company&#8217;s situation. It also enables the company to better organize and delegate tasks, because thanks to the interaction history, all the company&#8217;s employees have access to the same information and can help the customer in the same way. <\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 );\">A customer database<\/span><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\"> also enables you to segment your customers, creating different categories to understand what certain customer groups like and don&#8217;t like. By grouping information in a single place, it&#8217;s easier to compile customer statistics and identify sales bottlenecks.<\/span><\/p><p>A customer database can also include a <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-prospecting-prospecting-definition\/\">prospecting<\/a> section. In this part, the company will keep information on potential customers and seek to win new ones. Thanks to the customer database, which contains prospect information, the sales approach will be greatly facilitated, as the <a href=\"https:\/\/moovago.com\/en\/commercial\/what-is-a-sales-representative-definition-moovago\/\">sales<\/a> representative will know what the potential customer expects from the company.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1493ab1 elementor-widget elementor-widget-image\" data-id=\"1493ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-6-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-41870\" alt=\"dematerialized customer file\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-6-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-6-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-6.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490bee0 elementor-widget elementor-widget-heading\" data-id=\"490bee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you segment your customer database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a974420 elementor-widget elementor-widget-text-editor\" data-id=\"a974420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A customer database needs to be segmented, i.e. divided according to customer characteristics. This segmentation will largely depend on the market in which the company operates, but there are 7 essential criteria to identify, whatever the company&#8217;s sector of activity. <\/p><ul><li>First name<\/li><li>Name<\/li><li>Email address<\/li><li>Phone number<\/li><li>Current status (Is he or she a customer, prospect or lead?)<\/li><li>Customer&#8217;s sector of activity<\/li><li>Interaction history<\/li><\/ul><div> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81ab47 elementor-widget elementor-widget-image\" data-id=\"a81ab47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-41874\" alt=\"organize customer database\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-1-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-1-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-1.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344eeba elementor-widget elementor-widget-text-editor\" data-id=\"344eeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is just the beginning of good segmentation, and you can add as much information as you like. However, we advise you to stop as soon as the information you gather has no bearing on your further interactions with your customer. <\/p>\n<p>Here&#8217;s a non-exhaustive list to complete your customer database.<\/p>\n<ul>\n<li>Civility<\/li>\n<li>Age<\/li>\n<li>Location<\/li>\n<li>Contact preferences (e-mail, telephone&#8230;)<\/li>\n<li>Number of purchases<\/li>\n<li>Type of purchase<\/li>\n<li>Replies to e-mails<\/li>\n<li>Reminders and reminders<\/li>\n<\/ul>\n<div><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ); font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">&nbsp;<\/span><\/div>\n<p>All this information is intended to support the company&#8217;s overall marketing strategy, and to help the company make better decisions with customers, so that they stay customers and enjoy interactions with the company for as long as possible. It also enables us to see whether our efforts are paying off, by looking at whether the number of customers is increasing, for example. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c4dd1f e-con-full e-flex e-con e-child\" data-id=\"1c4dd1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8518365 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8518365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4MjksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg\" class=\"attachment-full size-full wp-image-44692\" alt=\"blank prospect form pdf\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg 600w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf-240x300.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f65492 e-flex e-con-boxed e-con e-child\" data-id=\"0f65492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ee20f elementor-widget elementor-widget-heading\" data-id=\"f3ee20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A customer database starts with records<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb0028 elementor-widget elementor-widget-text-editor\" data-id=\"bbb0028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start structuring your customer base with our simple form. Gather contact details, segmentation information and interaction history for effective follow-up of each business. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003bd69 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"003bd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4ODUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the form in PDF format<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dad498 elementor-widget elementor-widget-heading\" data-id=\"3dad498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you manage your customer databases?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33aa4fd elementor-widget elementor-widget-text-editor\" data-id=\"33aa4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Managing a customer database can be complicated. Customer information is in many different places, and it&#8217;s always a challenge to bring it all together. <\/p><p>First of all, we advise you to group all customer information in the same place, as this makes it simpler to manage information, and easier to share between members of the same team. The more information there is, the more complicated it is to manage the customer database. <\/p><p>A customer database is really effective when all the company&#8217;s employees enter information into it. In this case, you need to be methodical and never let any information linger in the corner of your mind. <\/p><p>We do not recommend the paper-based method of gathering this information, as it could be lost forever.<\/p><p>The digital method offers many advantages, notably the sharing of information and the ease of transportation on your phone. In the next section, we&#8217;ll look at the software that can help you manage your customer database.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75becb3 elementor-widget elementor-widget-image\" data-id=\"75becb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-2-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-41878\" alt=\"paper or digital customer file\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-2-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-2.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85de769 elementor-widget elementor-widget-heading\" data-id=\"85de769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What software and applications should you use for your customer database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ed440 elementor-widget elementor-widget-text-editor\" data-id=\"71ed440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When the customer database is small (less than 100 people) and you&#8217;re working alone, you can use <a href=\"https:\/\/www.microsoft.com\/fr-fr\/microsoft-365\/excel\" target=\"_blank\" rel=\"noopener\">Excel<\/a>. It&#8217;s very practical, as it allows you to quickly take stock of the situation, and can be easily modified. <\/p><p>It also provides a solid basis for understanding and seeing what you need before moving on to more specialized software. However, if you&#8217;re not an expert in this software, it can quickly become complicated to keep up to date, and you can easily get lost. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08dba1e elementor-widget elementor-widget-image\" data-id=\"08dba1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image--768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-41882\" alt=\"Excel customer file\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image--768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image--300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Feature-image-.png 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad596e6 elementor-widget elementor-widget-text-editor\" data-id=\"ad596e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s a type of software that specializes in customer relations and customer-related information gathering. It&#8217;s called Customer Relationship Management or <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-crm-software-definition-and-examples\/\">CRM<\/a>. <\/p><p>CRM software enables a company to optimize interactions and relationships with its customers, prospects, suspects, users, partners, employees and suppliers. Tracking and building these relationships enables the company to better understand its partners&#8217; expectations. This will help the company win new customers, build loyalty and improve its organization.  <\/p><p>CRM software needs to be adapted to the type of organization, size and market of the company using it. The CRM software market is very large, and there are many different solutions (at least 600 different software packages), so finding the right CRM software can be complicated. We&#8217;ve put together a list of 5 software solutions, each with its own strengths and weaknesses.  <\/p><ul><li>Moovago: suitable for sales agents, <a href=\"https:\/\/moovago.com\/en\/commercial\/what-is-a-sales-agent-sales-agents-definition\/\">independent sales representatives<\/a>, field sales representatives, sales agencies and SMEs.<\/li><\/ul><ul><li>Hubspot: suitable for communications and marketing agencies.<\/li><\/ul><ul><li>Axonaut: suitable for large companies.<\/li><\/ul><ul><li>Pipedrive: adapted for sedentary salespeople.<\/li><\/ul><ul><li>SalesForce: adapted for very large companies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f18b0 elementor-widget elementor-widget-heading\" data-id=\"20f18b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do I buy a customer database?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9e899 elementor-widget elementor-widget-text-editor\" data-id=\"cb9e899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The customer database is just a container that needs to be fed. Even if the customer database is big, it&#8217;s not important; it&#8217;s the quality of the information inside that&#8217;s valuable. You need to collect information while complying with RGPD. To obtain a customer database, you have the choice between doing it yourself with the information you have and creating prospecting campaigns to obtain new information, or buying a customer database directly from a service provider.   <\/p><p>Data already collected by the company and belonging to it is essential. This includes customer first and last names, sales and order histories, and recent contacts with prospects and customers. In short, all the information that a company&#8217;s employees keep in their heads, in their files and on scraps of paper can be retrieved to feed your customer database.  <\/p><p>Some of this information can be purchased from service providers who offer customer databases. Before purchasing this information, we advise you to take stock of your current customers, to understand who might be interested in your company and the products and services it offers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a customer database? A customer database is a list containing a company&#8217;s current customers, as well as those who have already purchased a good or service from the company. Depending on the company&#8217;s wishes, it can also include potential customers such as leads, suspects and prospects. The company maintains this commercial file in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[632],"tags":[],"class_list":["post-48820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=48820"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48820\/revisions"}],"predecessor-version":[{"id":48822,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/48820\/revisions\/48822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/41890"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=48820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=48820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=48820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}