{"id":49315,"date":"2021-12-30T16:01:23","date_gmt":"2021-12-30T15:01:23","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/churn-and-attrition-rate-calculation-online-with-formula\/"},"modified":"2025-11-26T11:55:58","modified_gmt":"2025-11-26T10:55:58","slug":"churn-and-attrition-rate-calculation-online-with-formula","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/calculation\/churn-and-attrition-rate-calculation-online-with-formula\/","title":{"rendered":"Churn and attrition rate calculation online with formula"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49315\" class=\"elementor elementor-49315 elementor-9255\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdde99c e-flex e-con-boxed e-con e-parent\" data-id=\"bdde99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc542bb elementor-widget elementor-widget-heading\" data-id=\"bc542bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Churn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39da34 elementor-widget elementor-widget-text-editor\" data-id=\"c39da34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Churn refers to the loss of consumers, customers or subscribers from an organization. This data is mainly used by companies selling subscription-based products or services. It is an essential business metric for <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-saas-definition-examples-and-benefits-for-businesses\/\">SaaS<\/a> companies.  <\/p><p>Most often expressed as a percentage of service subscribers terminating their subscription within a specified period. For a company to expand its customer base, its growth rate must exceed its churn. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf31e1 elementor-widget elementor-widget-heading\" data-id=\"aaf31e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you calculate Churn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8fe485 e-con-full e-flex e-con e-child\" data-id=\"f8fe485\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9db5d7 elementor-widget elementor-widget-html\" data-id=\"c9db5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p><\/p>\n<p>Enter the <b>total<\/b> number of <b>subscribers or customers lost over the period.\n<\/b><\/p>\n<input type=\"number\" id=\"c-987451841\" placeholder=\"5\">\n<p><\/p>\n\n<p>Enter the<b>\nTotal number of subscribers or customers at the start of the period.<\/b> <\/p>\n<input type=\"number\" id=\"c-124102051514\" placeholder=\"100\">\n<p><\/p>\n\n\n<button id=\"btn-41231984\" style=\"margin-top: 20px; background-color: #84BD00\"><b>Calculate Churn<\/b><\/button>\n<p><\/p>\n\n<p id=\"result-41231984\"><\/p>\n\n<script>\n    document.getElementById('btn-41231984').addEventListener('click', event => {\n        let ca = parseFloat(document.getElementById('c-987451841').value);\n        let cb = parseFloat(document.getElementById('c-124102051514').value);\n\n     document.getElementById('result-41231984').innerHTML = \" R\u00e9sultat : \" + ((ca\/cb*100).toString().replace('.', ',')) + \"% de Churn\";\n    });\n<\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2010c89 elementor-widget elementor-widget-heading\" data-id=\"2010c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the churn formula?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3876a66 elementor-widget elementor-widget-text-editor\" data-id=\"3876a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The churn formula is simple:<\/p><p style=\"text-align: center;\"><span style=\"text-align: left; background-color: var( --e-global-color-49a30e0 );\">Total subscribers lost over the period <\/span>\/ Total subscribers at start of period X 100<\/p><p> <\/p><p>If this calculation is as daunting for you as it is for me, you can use the formula on the page that automatically calculates churn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3480fd2 elementor-widget elementor-widget-image\" data-id=\"3480fd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42271\" alt=\"Churn, attrition rate, Churn rate formula and calculation\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/12\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2cd42 elementor-widget elementor-widget-heading\" data-id=\"5b2cd42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of churn, example of churn calculation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7dab7 elementor-widget elementor-widget-text-editor\" data-id=\"ee7dab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s take the example of a company selling software on a monthly subscription basis.<\/p><p>It has 15 users who pay a monthly subscription.<\/p><p>During the month, 3 of the 15 users decided to cancel their subscriptions.<\/p><p>Churn = 3 \/ 15 * 100 = 20% of sales<\/p><p>20% of subscribers have not renewed, so churn is 20%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78c4d8 elementor-widget elementor-widget-heading\" data-id=\"e78c4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you reduce churn?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e3866 elementor-widget elementor-widget-text-editor\" data-id=\"f6e3866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important thing is to track churn and to know the impact of what you put in place on the <a href=\"https:\/\/moovago.com\/en\/calculation\/online-retention-rate-calculation-with-formula\/\">retention rate<\/a>.<\/p><p>Sales representatives need to sell the true value of a product or service so that buyers don&#8217;t feel cheated. In addition, customer service staff must be able to deal with any problems that arise to ensure customer satisfaction. Investment in the processes and resources of these two departments can have a significant impact on churn.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae00b2d elementor-widget elementor-widget-heading\" data-id=\"ae00b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a good churn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67df59f elementor-widget elementor-widget-text-editor\" data-id=\"67df59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ideally, zero churn would be the best indicator of churn, as it indicates that the company is not losing subscribers. But this is by no means a reality. Companies always lose subscribers for one reason or another.  <\/p><p>In this case, it&#8217;s important to compare a company&#8217;s churn rate with the industry average, considering whether it&#8217;s a new or mature business. Knowing your industry&#8217;s data and comparing it with your own is the only way to understand whether your rates are acceptable or too low. Every industry has its own business model, so churn is different.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Churn? Churn refers to the loss of consumers, customers or subscribers from an organization. This data is mainly used by companies selling subscription-based products or services. It is an essential business metric for SaaS companies. Most often expressed as a percentage of service subscribers terminating their subscription within a specified period. For a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481],"tags":[],"class_list":["post-49315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-calculation"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=49315"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49315\/revisions"}],"predecessor-version":[{"id":49316,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49315\/revisions\/49316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42267"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=49315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=49315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=49315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}