{"id":49320,"date":"2022-02-03T15:07:53","date_gmt":"2022-02-03T14:07:53","guid":{"rendered":"https:\/\/moovago.com\/non-categorise\/what-is-a-customer-how-do-you-attract-them\/"},"modified":"2025-11-26T11:56:02","modified_gmt":"2025-11-26T10:56:02","slug":"what-is-a-customer-how-do-you-attract-them","status":"publish","type":"post","link":"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-customer-how-do-you-attract-them\/","title":{"rendered":"What is a customer? How do you attract them?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49320\" class=\"elementor elementor-49320 elementor-9804\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09a8b36 e-flex e-con-boxed e-con e-parent\" data-id=\"09a8b36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112c940 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"112c940\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__112c940\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__112c940\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__112c940\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf208f elementor-widget elementor-widget-heading\" data-id=\"fdf208f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's a customer? Definition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa01f7 elementor-widget elementor-widget-text-editor\" data-id=\"3aa01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A customer is a <b>person or company who buys a product or service from a company<\/b>.<\/p><p>Customers are important, because they&#8217;re the ones who generate the company&#8217;s income. Without customers, most companies cannot continue to exist. <\/p><p>Before becoming a customer, a <b>contact goes through several stages:<\/b> <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-lead-lead-definition\/\">lead<\/a>, <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-suspect-definition-of-a-suspect\/\">suspect<\/a> and <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-prospect-prospect-definition\/\">prospect<\/a>. These stages provide information about the person&#8217;s potential to become a customer. <\/p><p>During each phase of the potential customer&#8217;s familiarization with the company, he can evolve in the eyes of the company, so that it approaches him at the ideal moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4affc elementor-widget elementor-widget-image\" data-id=\"2d4affc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42378\" alt=\"Lead nurturing\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc45430 elementor-widget elementor-widget-heading\" data-id=\"dc45430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer types<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddd3af elementor-widget elementor-widget-text-editor\" data-id=\"dddd3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">Companies compete with each other to attract as many customers as possible in order to generate maximum revenue. They try to attract customers by offering different and exclusive experiences, advertising, lowering prices or developing new products, for example. <\/span><\/p><p>There are <b>2 main types of customer<\/b>:  <\/p><ul><li><b>Companies, in the case of <\/b><strong><a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-b2b-and-b2c-definition-examples-differences\/\">b2b<\/a><\/strong>. This is a type of business relationship in which companies supply goods or services to other companies. <\/li><\/ul><div> <\/div><ul><li><b>Individuals, in the case of b2c customers<\/b>. This is a type of commercial relationship in which companies supply goods or services to individuals. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768156e elementor-widget elementor-widget-image\" data-id=\"768156e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42382\" alt=\"b2b and b2c\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92958f2 elementor-widget elementor-widget-text-editor\" data-id=\"92958f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">We are all customers of certain companies, needing to buy products and services in order to live in our society. Think, for example, of the food we need to buy. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514e22d elementor-widget elementor-widget-heading\" data-id=\"514e22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you attract customers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4693050 elementor-widget elementor-widget-heading\" data-id=\"4693050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Define your ideal customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d302798 elementor-widget elementor-widget-text-editor\" data-id=\"d302798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each company can define the profile of its ideal customer (or customers, if there are several). We&#8217;ll call this profile <i><b>buyer persona<\/b><\/i>. It&#8217;s a fictitious person who would be the company&#8217;s ideal customer.<span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">To be as relevant as possible, <b>this profile should be based on the company&#8217;s current customers<\/b>. If you&#8217;re just starting out, you&#8217;ll certainly need to carry out more concrete research, such as market research, or ask questions to people corresponding to your potential target.<\/span>   <\/p><p>If you think everyone is your ideal customer, then your persona is no good. If you&#8217;re trying to please everyone, then you won&#8217;t win anyone over&#8230; <\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">This information is then recorded in a sort of <b>identity card<\/b>, which can be more or less detailed, depending on your needs. However, it must remain simple and comprehensible to all, <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">whether for sales teams or marketing.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Here is an example of a <b>buyer persona sheet<\/b>:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219d236 elementor-widget elementor-widget-image\" data-id=\"219d236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-1-q6zd93eyuwh39wy8yixy363c76dkd9g40xtzynccco.png\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" alt=\"buyer persona\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84576ee elementor-widget elementor-widget-heading\" data-id=\"84576ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Where can I find my ideal customer?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bc7aa elementor-widget elementor-widget-text-editor\" data-id=\"f4bc7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It sounds obvious, but to find your ideal customer, you need to <b>be in the places where your ideal customer is<\/b>. This, of course, depends on the individual buyer persona. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d18a0 elementor-widget elementor-widget-image\" data-id=\"75d18a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42410\" alt=\"find your ideal customer\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-6-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b18b826 elementor-widget elementor-widget-text-editor\" data-id=\"b18b826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">Can my ideal customer be found online, offline, in newspapers, on television, on social networks or in the street?<\/span><\/p><p>Online, look at forums and social media pages, including your own and those of similar or complementary businesses to find your future customers.<\/p><p>Offline, you can meet many potential customers at conferences and conventions in your sector.<\/p><p>Of course, you may have a large number of channels at your disposal for communicating with your target audience. Choose the most effective and relevant according to your objectives and budget. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4a94f elementor-widget elementor-widget-heading\" data-id=\"bd4a94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Meet the needs of your ideal customer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d609b9b elementor-widget elementor-widget-text-editor\" data-id=\"d609b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Clearly identify the needs<\/b> you meet.<\/p><p>Adding value and asserting yourself to your ideal customer as having a deep understanding of the problems they&#8217;re looking to solve.<\/p><p>The article you&#8217;re reading right now is an excellent example: it answers the questions you&#8217;re asking, and seeks to solve your problems.<\/p><p><b>Listen carefully to your prospects<\/b> to find out whether your product or service meets their needs. It&#8217;s infinitely easier to sell a product that meets your target&#8217;s expectations, rather than one that&#8217;s &#8220;off the mark&#8221;. <\/p><p>Show them that you understand their pain, their desires, their obstacles, and that you&#8217;re <u>THE ONE<\/u> who can provide the real solution to their problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a4ccf elementor-widget elementor-widget-heading\" data-id=\"16a4ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Offer promotions to ideal customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eec369 elementor-widget elementor-widget-text-editor\" data-id=\"8eec369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attract new customers to your business with <b>introductory discounts or special offers<\/b>.<\/p><p>This attracts new customers who were considering doing business with you, but needed an incentive to really change their buying habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ab1f3 elementor-widget elementor-widget-image\" data-id=\"00ab1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42402\" alt=\"attract customers with promotions\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-5-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896f240 elementor-widget elementor-widget-text-editor\" data-id=\"896f240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">This strategy is used, for example, by telephone operators who only offer discounts to new users and not to their loyal users. <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">loyal  users.<\/span><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2057c75 elementor-widget elementor-widget-heading\" data-id=\"2057c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Sponsorship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09864f4 elementor-widget elementor-widget-text-editor\" data-id=\"09864f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capitalize on your most loyal customers by offering to <b>sponsor their friends, family or colleagues<\/b>.<\/p><p>Even if some of them will do so naturally because you meet their needs, you need to put in place a communication and reward strategy that encourages them to recommend you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad596b0 elementor-widget elementor-widget-image\" data-id=\"ad596b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42406\" alt=\"find customers through referrals\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-2-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef6d73 elementor-widget elementor-widget-text-editor\" data-id=\"3ef6d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A new prospect from a sponsor is much more likely to buy and become a loyal customer too. The money saved because you didn&#8217;t have to go out and find the prospect, is given back to the customer who referred them, to build loyalty. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64e008 elementor-widget elementor-widget-heading\" data-id=\"d64e008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Create a website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7f820 elementor-widget elementor-widget-text-editor\" data-id=\"ea7f820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, online searches are a new way for consumers to get information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9769d35 elementor-widget elementor-widget-image\" data-id=\"9769d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42414\" alt=\"attract a customer\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184604c elementor-widget elementor-widget-text-editor\" data-id=\"184604c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you meet the expectations and problems of potential customers through articles or presentations of your products and services, they&#8217;ll be <b>more likely to find you through an Internet search<\/b>.<\/p><p>The more relevant and effective your answers are to users&#8217; Internet searches, the more you&#8217;ll be promoted by search engines like Google. However, online competition is fierce. Don&#8217;t hesitate to call in the specialists to ensure you get results.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34b265 elementor-widget elementor-widget-heading\" data-id=\"a34b265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are my customers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e453158 elementor-widget elementor-widget-text-editor\" data-id=\"e453158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not everyone is a customer of your company. A customer is a person or company who has already purchased a product or used your service. For example, for a roofing company, customers would be those who have already had a new roof installed for their home by the company.  <\/p><p>Identifying customers is essential to enable the company to communicate more effectively with them. <b>Using customer relationship management software<\/b> is an excellent way to keep track of information about past customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c7ab8 elementor-widget elementor-widget-image\" data-id=\"35c7ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42386\" alt=\"attract new customers\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c65439 elementor-widget elementor-widget-text-editor\" data-id=\"9c65439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">It can be interesting to use the company&#8217;s current customers as a basis for finding new customers. Current customers will express what the product or service did for them and why they bought it. This information can help the company to better communicate <\/span>with <a href=\"https:\/\/moovago.com\/en\/prospecting-2\/what-is-a-potential-customer-definition-of-a-potential-customer\/\">potential customers<\/a> in the<span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\"> future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456f738 elementor-widget elementor-widget-heading\" data-id=\"456f738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you classify customers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58947cc elementor-widget elementor-widget-text-editor\" data-id=\"58947cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To classify your customers, we recommend <b>setting up a customer segmentation<\/b>. This means dividing up all your customers according to their characteristics. The company&#8217;s customers make up its <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-a-customer-portfolio-definition-of-customer-portfolio\/\">customer portfolio<\/a>, an enormous amount of information that needs to be well organized in order to find its way around.  <\/p><p><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">This ranking will largely depend on the market in which the company operates. However, there are <b>6 essential criteria to be identified<\/b> <\/span><span style=\"background-color: var( --e-global-color-49a30e0 ); color: var( --e-global-color-text ); text-align: var(--text-align);\">whatever the company&#8217;s sector of activity:<\/span><\/p><ul><li>First and last name<\/li><li>Email address<\/li><li>Phone number<\/li><li>Current status (Is he or she a customer, prospect or lead?)<\/li><li>Customer&#8217;s sector of activity (particularly interesting if the customer is a company)<\/li><li>Interaction history<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81ae56 elementor-widget elementor-widget-image\" data-id=\"a81ae56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-300x300.png\" class=\"attachment-medium size-medium wp-image-42390\" alt=\"understanding customer segmentation\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d86c5 elementor-widget elementor-widget-text-editor\" data-id=\"d8d86c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is just the beginning of a good ranking. You can <strong>add as much information as you like<\/strong>. However, if the information you collect doesn&#8217;t affect the rest of your interaction with your customers, we recommend you stop.  <\/p><p>Here is a non-exhaustive list to complete your ranking:<\/p><ul><li>Civility<\/li><li>Age<\/li><li>Location<\/li><li>Contact preferences (e-mail, telephone&#8230;)<\/li><li>Number of purchases<\/li><li>Type of purchase<\/li><li>Replies to e-mails<\/li><li>Reminders and reminders  <\/li><\/ul><div> <\/div><p>All this information is intended to support the company&#8217;s overall marketing strategy, and to help the company make better decisions with customers, so that they stay with us for as long as possible. It also enables us to see whether our teams&#8217; efforts are paying off, by seeing whether the number of customers is increasing, for example. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1db583f e-con-full e-flex e-con e-child\" data-id=\"1db583f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-738f543 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"738f543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4MjksInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg\" class=\"attachment-full size-full wp-image-44692\" alt=\"blank prospect form pdf\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf.jpg 600w, https:\/\/moovago.com\/wp-content\/uploads\/2024\/11\/fiche-prospect-vierge-pdf-240x300.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a0bd7 e-flex e-con-boxed e-con e-child\" data-id=\"d3a0bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb2e69 elementor-widget elementor-widget-heading\" data-id=\"ecb2e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keep a clear overview of all your customers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0a4ec elementor-widget elementor-widget-text-editor\" data-id=\"5b0a4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our prospect sheet lets you record important information about each customer, their industry and your interactions.<\/p><p>Quickly find the essentials for personalized follow-up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ac89c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56ac89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDY4ODUsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download your free PDF template<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d38d7c7 elementor-widget elementor-widget-heading\" data-id=\"d38d7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is the customer king?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff6a9a elementor-widget elementor-widget-text-editor\" data-id=\"3ff6a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ve probably heard it said that the customer is king. It&#8217;s a phrase that comes up a lot in shops and among salespeople. <\/p><p>These companies and their employees have understood that<b>a satisfied customer is more likely to continue the business relationship and therefore buy more from the company<\/b>.<\/p><p>So it&#8217;s vital for these companies to understand what&#8217;s holding <span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">customers and prospects <\/span> back<span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">in the sales process, i.e. what&#8217;s not working for them and what&#8217;s blocking sales. <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">If only one of them is reporting a problem they&#8217;ve encountered, then there may be a silent majority behind this brake. So ask yourself if you can confirm the presence of this problem, and try to resolve it to <b>optimize your customer experience<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e94896 elementor-widget elementor-widget-image\" data-id=\"5e94896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42374\" alt=\"the customer is king\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-4-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f845d53 elementor-widget elementor-widget-text-editor\" data-id=\"f845d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">Be careful, however, not to take into consideration ALL requests from customers and prospects, as some of them run counter to the company&#8217;s product and identity.<\/span><\/p><p>Satisfaction is even more important today, as digital tools enable customers to find many more competitors.<\/p><p>This is a significant problem for <a href=\"https:\/\/moovago.com\/en\/crm-2\/what-is-saas-definition-examples-and-benefits-for-businesses\/\">SAAS<\/a> companies, as they are dependent on their customers&#8217; monthly or annual subscriptions. If customers cancel in large numbers, the company loses a lot of money. Everything must be done to avoid a high <a href=\"https:\/\/moovago.com\/en\/calculation\/churn-and-attrition-rate-calculation-online-with-formula\/\">churn rate<\/a>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff4b82 elementor-widget elementor-widget-heading\" data-id=\"5ff4b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the differences between customer and consumer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a385c55 elementor-widget elementor-widget-text-editor\" data-id=\"a385c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The customer is the person who will buy the products or services.<\/p><p>The consumer is the person who will consume or use the products and services purchased by the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552b835 elementor-widget elementor-widget-image\" data-id=\"552b835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-300x300.png\" class=\"attachment-medium size-medium wp-image-42394\" alt=\"The difference between customer and consumer\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-300x300.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-1024x1024.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1-768x768.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-3-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5edbf elementor-widget elementor-widget-text-editor\" data-id=\"0a5edbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">If, for example, a customer buys a car for personal use, he is both a customer and a consumer.<\/span><\/p><p>When a parent buys a toy for a child, the parent is the customer and the child is the consumer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc74b2a elementor-widget elementor-widget-heading\" data-id=\"bc74b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer synonym<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e5b60 elementor-widget elementor-widget-text-editor\" data-id=\"55e5b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The synonym for customer is <strong>consumer<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da783a elementor-widget elementor-widget-heading\" data-id=\"0da783a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer in English<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318ee23 elementor-widget elementor-widget-text-editor\" data-id=\"318ee23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Client is translated as <em>customer<\/em> in English.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of contents What&#8217;s a customer? Definition A customer is a person or company who buys a product or service from a company. Customers are important, because they&#8217;re the ones who generate the company&#8217;s income. Without customers, most companies cannot continue to exist. Before becoming a customer, a contact goes through several stages: lead, suspect [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[597],"tags":[],"class_list":["post-49320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospecting-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/comments?post=49320"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49320\/revisions"}],"predecessor-version":[{"id":49323,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/posts\/49320\/revisions\/49323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media\/42370"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/media?parent=49320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/categories?post=49320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/en\/wp-json\/wp\/v2\/tags?post=49320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}