{"id":48273,"date":"2021-02-17T11:55:00","date_gmt":"2021-02-17T10:55:00","guid":{"rendered":"https:\/\/moovago.com\/sin-categoria\/que-es-el-software-crm-definicion-y-ejemplos\/"},"modified":"2025-11-26T09:04:54","modified_gmt":"2025-11-26T08:04:54","slug":"que-es-el-software-crm-definicion-y-ejemplos","status":"publish","type":"post","link":"https:\/\/moovago.com\/es\/crm-2\/que-es-el-software-crm-definicion-y-ejemplos\/","title":{"rendered":"\u00bfQu\u00e9 es el software CRM? Definici\u00f3n y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48273\" class=\"elementor elementor-48273 elementor-197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0b7e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ce0b7e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1f02e elementor-widget elementor-widget-heading\" data-id=\"dc1f02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el software CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e90b7 elementor-widget elementor-widget-text-editor\" data-id=\"03e90b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM son las siglas en ingl\u00e9s de <a href=\"https:\/\/moovago.com\/blog\/crm\/quest-ce-quun-grc-definition-grc\/\" data-wplink-edit=\"true\">Gesti\u00f3n de<\/a> <em> <em>las Relaciones<\/em> <em>con los Clientes<\/em>.<\/em><\/p><p>El software CRM puede adoptar la forma de una aplicaci\u00f3n web o m\u00f3vil. El objetivo de esta soluci\u00f3n es mejorar las relaciones entre la empresa y sus clientes actuales y potenciales. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5886230 elementor-widget elementor-widget-image\" data-id=\"5886230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png\" class=\"attachment-full size-full wp-image-42756\" alt=\"prospecci\u00f3n comercial con CRM\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3491 elementor-widget elementor-widget-text-editor\" data-id=\"d7b3491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al permitir que los datos se recopilen y distribuyan por toda la empresa, los empleados pueden comunicarse m\u00e1s f\u00e1cilmente con sus colegas y gestionar mejor sus relaciones con los clientes ofreci\u00e9ndoles una experiencia personalizada basada en sus caracter\u00edsticas.<\/p><p>Por ejemplo: es m\u00e1s probable que un vendedor de coches venda un coche familiar a una pareja con hijos. Esta informaci\u00f3n debe recopilarse y almacenarse en el CRM para que el vendedor pueda ser lo m\u00e1s relevante posible. Sin esta informaci\u00f3n, no tienen ni idea de lo que puede atraer al cliente antes de la venta.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144f633 elementor-widget elementor-widget-image\" data-id=\"144f633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png\" class=\"attachment-full size-full wp-image-42760\" alt=\"moovago crm comercial prospecci\u00f3n telef\u00f3nica\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74650e elementor-widget elementor-widget-text-editor\" data-id=\"b74650e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El software CRM tambi\u00e9n puede extenderse a todas las partes interesadas clave de la empresa, como proveedores y empleados, para facilitar las operaciones y el intercambio de informaci\u00f3n. Cada software CRM es diferente y puede tener objetivos distintos. Lo ideal es que una soluci\u00f3n CRM se adapte al tipo de organizaci\u00f3n, al tama\u00f1o y al mercado de la empresa que la utiliza.    <a href=\"https:\/\/moovago.com\/blog\/crm\/5-exemples-de-logiciel-crm\/\">Ejemplos de software CRM en esta p\u00e1gina.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bae047 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"5bae047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Es bueno saberlo<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Un mismo CRM puede ser utilizado de forma diferente por los empleados de una misma empresa.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4f4b4 elementor-widget elementor-widget-heading\" data-id=\"ff4f4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tambi\u00e9n merece la pena descubrir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe9556 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ebe9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48166 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/es\/crm-2\/crm-comercial-las-4-mejores-aplicaciones-en-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png\" class=\"attachment-full size-full wp-image-42772\" alt=\"Los principales CRM comerciales en 2025\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png 1920w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1024x576.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/es\/crm-2\/crm-comercial-las-4-mejores-aplicaciones-en-2025\/\" >\n\t\t\t\tCRM comercial: las 4 mejores aplicaciones en 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48652 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/es\/crm-2\/30-estadisticas-sobre-el-mercado-de-crm-en-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png\" class=\"attachment-full size-full wp-image-42206\" alt=\"Estad\u00edsticas CRM\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/es\/crm-2\/30-estadisticas-sobre-el-mercado-de-crm-en-2025\/\" >\n\t\t\t\t+30 estad\u00edsticas sobre el mercado de CRM en 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el software CRM? CRM son las siglas en ingl\u00e9s de Gesti\u00f3n de las Relaciones con los Clientes. El software CRM puede adoptar la<\/p>\n","protected":false},"author":2,"featured_media":42266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[630],"tags":[],"class_list":["post-48273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/48273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/comments?post=48273"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/48273\/revisions"}],"predecessor-version":[{"id":48275,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/48273\/revisions\/48275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/media\/42266"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/media?parent=48273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/categories?post=48273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/tags?post=48273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}