{"id":49103,"date":"2021-11-25T16:59:13","date_gmt":"2021-11-25T15:59:13","guid":{"rendered":"https:\/\/moovago.com\/sin-categoria\/que-es-la-competencia-directa-ejemplo-definicion-traduccion\/"},"modified":"2025-11-26T11:54:10","modified_gmt":"2025-11-26T10:54:10","slug":"que-es-la-competencia-directa-ejemplo-definicion-traduccion","status":"publish","type":"post","link":"https:\/\/moovago.com\/es\/prospeccion-2\/que-es-la-competencia-directa-ejemplo-definicion-traduccion\/","title":{"rendered":"\u00bfQu\u00e9 es la competencia directa? Ejemplo, definici\u00f3n, traducci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49103\" class=\"elementor elementor-49103 elementor-8939\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87290c4 e-flex e-con-boxed e-con e-parent\" data-id=\"87290c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23af5c3 elementor-widget elementor-widget-heading\" data-id=\"23af5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la competencia directa? Definici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380b0b4 elementor-widget elementor-widget-text-editor\" data-id=\"380b0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La competencia directa se produce cuando dos o m\u00e1s empresas ofrecen esencialmente <strong>el mismo producto o servicio<\/strong> en el mismo lugar o que est\u00e1 disponible en el mismo lugar. Las empresas compiten por el mismo mercado. <\/p><p>La <strong>competencia directa contrasta con la <a href=\"https:\/\/moovago.com\/es\/prospeccion-2\/que-es-la-competencia-indirecta-ejemplo-definicion-traduccion\/\">indirecta<\/a><\/strong>. Esta \u00faltima se produce cuando dos o m\u00e1s empresas ofrecen 2 productos o servicios diferentes, pero que pueden sustituirse entre s\u00ed. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15b5d2 elementor-widget elementor-widget-heading\" data-id=\"f15b5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplos de competencia directa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e72f6 elementor-widget elementor-widget-text-editor\" data-id=\"67e72f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Directo<\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"> <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 ); font-weight: bolder;\">competencia directa com\u00fan en la vida cotidiana<\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">Tomemos como ejemplo los smartphones. Pr\u00e1cticamente todas las empresas del mercado ofrecen el mismo producto, es decir, un tel\u00e9fono inteligente. El iPhone de Apple, el Galaxy de Samsung y el Mi de Xiaomi compiten directamente. Todos son smartphones que ofrecen m\u00e1s o menos las mismas prestaciones, a precios bastante elevados.   <\/span><\/p>\n<p>Las marcas intentan diferenciarse de las dem\u00e1s siendo muy activas en su marketing y ofreciendo productos un poco distintos a los de otras marcas. Como hemos visto con Apple en el campo de los smartphones, la marca juega al m\u00e1ximo la carta de la diferenciaci\u00f3n para justificar el precio de sus tel\u00e9fonos y destacar entre la multitud. <\/p>\n<p>Otro buen ejemplo de competencia indirecta es el de Burger King y McDonald&#8217;s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016ddff elementor-widget elementor-widget-image\" data-id=\"016ddff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1.png\" class=\"attachment-large size-large wp-image-42521\" alt=\"ejemplo de competencia directa\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a754f4 elementor-widget elementor-widget-heading\" data-id=\"2a754f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es el objetivo de la competencia?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4079454 elementor-widget elementor-widget-text-editor\" data-id=\"4079454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando el mercado es competitivo, las empresas tienen un mayor incentivo para bajar los precios, mejorar la calidad de los productos y servicios y ofrecer a los clientes m\u00e1s posibilidades de elecci\u00f3n. En otras palabras, las empresas tienen que innovar para que sus productos sean diferentes y mejores que los de los dem\u00e1s. <\/p><p>En resumen, los consumidores acaban teniendo mejores productos que cuestan lo mismo o incluso menos que los que hab\u00eda antes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c3166 elementor-widget elementor-widget-heading\" data-id=\"e4c3166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traducci\u00f3n al ingl\u00e9s de competencia directa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3e740 elementor-widget elementor-widget-text-editor\" data-id=\"5c3e740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La traducci\u00f3n inglesa de competencia directa es <strong>concurrence<\/strong> directe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c692b7d elementor-widget elementor-widget-heading\" data-id=\"c692b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra tambi\u00e9n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df67d9b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"df67d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49241 post type-post status-publish format-standard has-post-thumbnail hentry category-prospeccion-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/es\/prospeccion-2\/competencia-pura-y-perfecta-y-competencia-imperfecta\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1.png\" class=\"attachment-full size-full wp-image-42473\" alt=\"competencia pura y perfecta y competencia imperfecta\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/es\/prospeccion-2\/competencia-pura-y-perfecta-y-competencia-imperfecta\/\" >\n\t\t\t\tCompetencia pura y perfecta y competencia imperfecta\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49173 post type-post status-publish format-standard has-post-thumbnail hentry category-prospeccion-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/es\/prospeccion-2\/que-es-la-competencia-monopolistica-definicion\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2.png\" class=\"attachment-full size-full wp-image-42182\" alt=\"competencia monopol\u00edstica\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/es\/prospeccion-2\/que-es-la-competencia-monopolistica-definicion\/\" >\n\t\t\t\t\u00bfQu\u00e9 es la competencia monopol\u00edstica? Definici\u00f3n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la competencia directa? Definici\u00f3n La competencia directa se produce cuando dos o m\u00e1s empresas ofrecen esencialmente el mismo producto o servicio en el<\/p>\n","protected":false},"author":2,"featured_media":42202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[593],"tags":[],"class_list":["post-49103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospeccion-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/49103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/comments?post=49103"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/49103\/revisions"}],"predecessor-version":[{"id":49104,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/posts\/49103\/revisions\/49104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/media\/42202"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/media?parent=49103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/categories?post=49103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/es\/wp-json\/wp\/v2\/tags?post=49103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}