{"id":48024,"date":"2021-03-19T11:18:39","date_gmt":"2021-03-19T10:18:39","guid":{"rendered":"https:\/\/moovago.com\/senza-categoria\/che-cose-la-prospezione-definizione-di-prospezione\/"},"modified":"2025-11-25T17:23:33","modified_gmt":"2025-11-25T16:23:33","slug":"che-cose-la-prospezione-definizione-di-prospezione","status":"publish","type":"post","link":"https:\/\/moovago.com\/it\/prospezione-2\/che-cose-la-prospezione-definizione-di-prospezione\/","title":{"rendered":"Che cos&#8217;\u00e8 la prospezione? Definizione di prospezione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48024\" class=\"elementor elementor-48024 elementor-5067\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74dbf18 e-flex e-con-boxed e-con e-parent\" data-id=\"74dbf18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c26f998 elementor-widget elementor-widget-heading\" data-id=\"c26f998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definizione di prospezione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5d4bf elementor-widget elementor-widget-text-editor\" data-id=\"4f5d4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La prospezione \u00e8 l&#8217;<b>atto di cercare nuovi <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-client-potentiel\/\">potenziali clienti<\/a> e di utilizzare varie tecniche di vendita per convertirli<\/b>. Pu\u00f2 essere effettuato in diversi modi e con diversi mezzi. Finch\u00e9 i potenziali clienti non hanno effettuato un acquisto, sono chiamati &#8220;prospect&#8221;. Una volta che hanno effettuato un acquisto, sono chiamati &#8220;clienti&#8221;.   <\/p><p>Esistono diversi <a href=\"https:\/\/moovago.com\/blog\/prospection\/types-de-prospection\/\">tipi di canvassing<\/a>, tra cui il <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-que-la-prospection-b-to-b\/\">canvassing B-to-B<\/a> (i professionisti che fanno il canvassing ai professionisti) e il <a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-que-la-prospection-b-to-c\/\">canvassing B-to-C<\/a> (i professionisti che fanno il canvassing ai privati).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57545a1 elementor-widget elementor-widget-heading\" data-id=\"57545a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 il prospecting \u00e8 essenziale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064b98e elementor-widget elementor-widget-text-editor\" data-id=\"064b98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il prospezionismo consiste nel trovare nuovi clienti. Senza<a href=\"https:\/\/moovago.com\/blog\/prospection\/quest-ce-quun-prospect\/\"> nuovi prospect<\/a>, non ci sono nuovi clienti, e senza nuovi clienti, un&#8217;azienda \u00e8 generalmente destinata a chiudere. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8b6cb elementor-widget elementor-widget-heading\" data-id=\"5f8b6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quali sono i metodi di prospezione?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08cd0f6 elementor-widget elementor-widget-heading\" data-id=\"08cd0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategie di prospezione tradizionali:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-166888c e-con-full e-flex e-con e-child\" data-id=\"166888c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98efd9e elementor-widget elementor-widget-text-editor\" data-id=\"98efd9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Porta a porta <\/b>: il canvassing diretto presso il domicilio del potenziale cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df9997 elementor-widget elementor-widget-image\" data-id=\"4df9997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41403\" alt=\"andare di porta in porta\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-30.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1b0c0 e-con-full e-flex e-con e-child\" data-id=\"7f1b0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c085383 elementor-widget elementor-widget-image\" data-id=\"c085383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41407\" alt=\"trovare un cliente pubblicit\u00e0 sui giornali\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-31.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1c86e elementor-widget elementor-widget-text-editor\" data-id=\"1b1c86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pubblicit\u00e0 su giornali e riviste<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56189bb e-con-full e-flex e-con e-child\" data-id=\"56189bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee5337 elementor-widget elementor-widget-text-editor\" data-id=\"5ee5337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><a href=\"https:\/\/moovago.com\/blog\/prospection\/phoning-commercial\/\">Chiamata a freddo<\/a>:<\/b> chiamare un contatto completamente sconosciuto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a8c48 elementor-widget elementor-widget-image\" data-id=\"e9a8c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41411\" alt=\"tecnica di chiamata a freddo\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-32.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aee78e e-con-full e-flex e-con e-child\" data-id=\"9aee78e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7742ea6 elementor-widget elementor-widget-image\" data-id=\"7742ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41415\" alt=\"prospezione fieristica\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-33.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c42439 elementor-widget elementor-widget-text-editor\" data-id=\"2c42439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><a href=\"https:\/\/moovago.com\/blog\/prospection\/salons-agent-commercial\/\">Fiera commerciale<\/a>:<\/b> un&#8217;occasione per incontrare nuove prospettive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f90248c elementor-widget elementor-widget-heading\" data-id=\"f90248c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategie di prospezione moderne:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7151c1e e-con-full e-flex e-con e-child\" data-id=\"7151c1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da19af4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da19af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Social network: <\/b>una strategia di prospezione che utilizza i social network pu\u00f2 essere un modo efficace per individuare i potenziali clienti e generare lead qualificati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68a452 elementor-widget elementor-widget-image\" data-id=\"c68a452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41419\" alt=\"ricerca di informazioni sui social network\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-35.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6f904a e-con-full e-flex e-con e-child\" data-id=\"a6f904a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-063a698 elementor-widget elementor-widget-image\" data-id=\"063a698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41423\" alt=\"fare prospezione su LinkedIn\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-36.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38de0d elementor-widget elementor-widget-text-editor\" data-id=\"e38de0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Linkedin<\/b>: Introduzione al business tramite Linkedin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29770e e-con-full e-flex e-con e-child\" data-id=\"b29770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3848d72 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3848d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Chiamata a caldo:<\/b> chiamare un interlocutore sul quale si sono gi\u00e0 fatte delle richieste per facilitare l&#8217;interazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b301e46 elementor-widget elementor-widget-image\" data-id=\"b301e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41427\" alt=\"definizione chiamata calda appel \u00e0 chaud\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-37.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c531a53 e-con-full e-flex e-con e-child\" data-id=\"c531a53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60344bc elementor-widget elementor-widget-image\" data-id=\"60344bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-41431\" alt=\"prospezione del marketing via e-mail\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38-150x150.png 150w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Copy-of-Untitled-Design-38.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4abf0 elementor-widget elementor-widget-text-editor\" data-id=\"ec4abf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Email marketing:<\/b> utilizzare le email per comunicare con i potenziali clienti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6df8c9 elementor-widget elementor-widget-heading\" data-id=\"b6df8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quali sono gli strumenti da utilizzare per la ricerca di informazioni?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd8f1 elementor-widget elementor-widget-text-editor\" data-id=\"59fd8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A seconda del metodo di prospezione scelto, i suoi strumenti di prospezione saranno ovviamente diversi: <a href=\"https:\/\/moovago.com\/integrations\/marketing-automation\/\">strumenti di automazione del marketing<\/a>, agende elettroniche, applicazioni di mappatura dei clienti o persino GPS.<\/p><p>Se \u00e8 un venditore itinerante, le consigliamo di provare gratuitamente Moovago, il <a href=\"https:\/\/moovago.com\/logiciel-prospection-commerciale\/\">software di prospezione leader per i venditori sul campo<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definizione di prospezione La prospezione \u00e8 l&#8217;atto di cercare nuovi potenziali clienti e di utilizzare varie tecniche di vendita per convertirli. Pu\u00f2 essere effettuato in diversi modi e con diversi mezzi. Finch\u00e9 i potenziali clienti non hanno effettuato un acquisto, sono chiamati &#8220;prospect&#8221;. Una volta che hanno effettuato un acquisto, sono chiamati &#8220;clienti&#8221;. Esistono diversi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[594],"tags":[],"class_list":["post-48024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospezione-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/comments?post=48024"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48024\/revisions"}],"predecessor-version":[{"id":48025,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48024\/revisions\/48025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media\/42233"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media?parent=48024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/categories?post=48024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/tags?post=48024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}