{"id":48276,"date":"2021-02-17T11:55:00","date_gmt":"2021-02-17T10:55:00","guid":{"rendered":"https:\/\/moovago.com\/senza-categoria\/che-cose-il-software-crm-definizione-ed-esempi\/"},"modified":"2025-11-26T09:04:54","modified_gmt":"2025-11-26T08:04:54","slug":"che-cose-il-software-crm-definizione-ed-esempi","status":"publish","type":"post","link":"https:\/\/moovago.com\/it\/crm-2\/che-cose-il-software-crm-definizione-ed-esempi\/","title":{"rendered":"Che cos&#8217;\u00e8 il software CRM? Definizione ed esempi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48276\" class=\"elementor elementor-48276 elementor-197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0b7e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ce0b7e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1f02e elementor-widget elementor-widget-heading\" data-id=\"dc1f02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cos'\u00e8 il software CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e90b7 elementor-widget elementor-widget-text-editor\" data-id=\"03e90b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CRM \u00e8 l&#8217;acronimo di <em>Customer<\/em> <em>Relationship<\/em> <em> <a href=\"https:\/\/moovago.com\/blog\/crm\/quest-ce-quun-grc-definition-grc\/\" data-wplink-edit=\"true\">Management<\/a>.<\/em><\/p><p>Il software CRM pu\u00f2 assumere la forma di un&#8217;applicazione web o mobile. L&#8217;obiettivo di questa soluzione \u00e8 migliorare le relazioni tra l&#8217;azienda e i suoi clienti e prospect. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5886230 elementor-widget elementor-widget-image\" data-id=\"5886230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png\" class=\"attachment-full size-full wp-image-42755\" alt=\"prospezione commerciale con il CRM\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-prospection-te\u0301le\u0301phonique-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b3491 elementor-widget elementor-widget-text-editor\" data-id=\"d7b3491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consentendo di raccogliere e distribuire i dati in tutta l&#8217;azienda, i dipendenti possono comunicare pi\u00f9 facilmente con i colleghi e gestire meglio le relazioni con i clienti, offrendo loro un&#8217;esperienza personalizzata in base alle loro caratteristiche.<\/p><p>Per esempio: un venditore di auto \u00e8 pi\u00f9 propenso a vendere un&#8217;auto familiare a una coppia con figli. Queste informazioni devono essere raccolte e archiviate nel CRM, in modo che l&#8217;assistente alle vendite possa essere il pi\u00f9 pertinente possibile. Senza queste informazioni, non sapr\u00e0 cosa potrebbe interessare al cliente prima della vendita.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144f633 elementor-widget elementor-widget-image\" data-id=\"144f633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png\" class=\"attachment-full size-full wp-image-42759\" alt=\"prospezione telefonica moovago crm commerciale\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/02\/Copy-of-Copy-of-prospection-te\u0301le\u0301phonique-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74650e elementor-widget elementor-widget-text-editor\" data-id=\"b74650e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il software CRM pu\u00f2 anche essere esteso a tutti i principali stakeholder dell&#8217;azienda, come i fornitori e i dipendenti, per facilitare le operazioni e la condivisione delle informazioni. Ogni software CRM \u00e8 diverso e pu\u00f2 avere obiettivi diversi. Idealmente, una soluzione CRM dovrebbe essere adattata al tipo di organizzazione, alle dimensioni e al mercato dell&#8217;azienda che la utilizza.    <a href=\"https:\/\/moovago.com\/blog\/crm\/5-exemples-de-logiciel-crm\/\">Esempi di software CRM in questa pagina.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bae047 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"5bae047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Buono a sapersi<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Lo stesso CRM pu\u00f2 essere utilizzato in modo diverso dai dipendenti della stessa azienda.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4f4b4 elementor-widget elementor-widget-heading\" data-id=\"ff4f4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vale la pena di scoprire anche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe9556 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"ebe9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48636 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/it\/crm-2\/30-statistiche-sul-mercato-crm-nel-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png\" class=\"attachment-full size-full wp-image-42205\" alt=\"Statistiche CRM\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/03\/Copy-of-Bob-2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/it\/crm-2\/30-statistiche-sul-mercato-crm-nel-2025\/\" >\n\t\t\t\t+30 statistiche sul mercato CRM nel 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-48170 post type-post status-publish format-standard has-post-thumbnail hentry category-crm-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/it\/crm-2\/crm-commerciale-le-4-migliori-applicazioni-nel-2025\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png\" class=\"attachment-full size-full wp-image-42771\" alt=\"I migliori CRM commerciali nel 2025\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023.png 1920w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1024x576.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-768x432.png 768w, https:\/\/moovago.com\/wp-content\/uploads\/2023\/01\/Top-CRM-commerciaux-en-2023-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/it\/crm-2\/crm-commerciale-le-4-migliori-applicazioni-nel-2025\/\" >\n\t\t\t\tCRM commerciale: le 4 migliori applicazioni nel 2025\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Che cos&#8217;\u00e8 il software CRM? CRM \u00e8 l&#8217;acronimo di Customer Relationship Management. Il software CRM pu\u00f2 assumere la forma di un&#8217;applicazione web o mobile. L&#8217;obiettivo<\/p>\n","protected":false},"author":2,"featured_media":42265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[634],"tags":[],"class_list":["post-48276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/comments?post=48276"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48276\/revisions"}],"predecessor-version":[{"id":48279,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/48276\/revisions\/48279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media\/42265"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media?parent=48276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/categories?post=48276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/tags?post=48276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}