{"id":49107,"date":"2021-11-25T16:59:13","date_gmt":"2021-11-25T15:59:13","guid":{"rendered":"https:\/\/moovago.com\/senza-categoria\/che-cose-la-concorrenza-diretta-esempio-definizione-traduzione\/"},"modified":"2025-11-26T11:54:14","modified_gmt":"2025-11-26T10:54:14","slug":"che-cose-la-concorrenza-diretta-esempio-definizione-traduzione","status":"publish","type":"post","link":"https:\/\/moovago.com\/it\/prospezione-2\/che-cose-la-concorrenza-diretta-esempio-definizione-traduzione\/","title":{"rendered":"Che cos&#8217;\u00e8 la concorrenza diretta? Esempio, definizione, traduzione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"49107\" class=\"elementor elementor-49107 elementor-8939\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87290c4 e-flex e-con-boxed e-con e-parent\" data-id=\"87290c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23af5c3 elementor-widget elementor-widget-heading\" data-id=\"23af5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cos'\u00e8 la concorrenza diretta? Definizione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380b0b4 elementor-widget elementor-widget-text-editor\" data-id=\"380b0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La concorrenza diretta si verifica quando due o pi\u00f9 aziende offrono essenzialmente <strong>lo stesso prodotto o servizio<\/strong> nello stesso luogo o che \u00e8 disponibile nello stesso luogo. Le aziende competono per lo stesso mercato. <\/p><p>La <strong>concorrenza diretta si contrappone alla concorrenza <a href=\"https:\/\/moovago.com\/it\/prospezione-2\/che-cose-la-concorrenza-indiretta-esempio-definizione-traduzione\/\">indiretta<\/a><\/strong>. Quest&#8217;ultima si verifica quando due o pi\u00f9 aziende offrono 2 prodotti o servizi diversi, ma che possono essere sostituiti l&#8217;uno dall&#8217;altro. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15b5d2 elementor-widget elementor-widget-heading\" data-id=\"f15b5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esempi di concorrenza diretta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e72f6 elementor-widget elementor-widget-text-editor\" data-id=\"67e72f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">Diretta<\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\"> <\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 ); font-weight: bolder;\">la concorrenza diretta si trova comunemente nella vita di tutti i giorni<\/span><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-49a30e0 );\">.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); background-color: var( --e-global-color-49a30e0 );\">Prendiamo ad esempio gli smartphone. Praticamente tutte le aziende presenti sul mercato offrono lo stesso prodotto, ossia uno smartphone. L&#8217;iPhone di Apple, il Galaxy di Samsung e il Mi di Xiaomi sono tutti in concorrenza diretta. Sono tutti smartphone che offrono pi\u00f9 o meno le stesse caratteristiche, a prezzi piuttosto elevati.   <\/span><\/p>\n<p>I marchi cercano di differenziarsi da altri marchi essendo molto attivi nel loro marketing e offrendo prodotti un po&#8217; diversi da altri marchi. Come abbiamo visto con Apple nel campo degli smartphone, il marchio gioca la carta della differenziazione al massimo per giustificare il prezzo dei suoi telefoni e distinguersi dalla massa. <\/p>\n<p>Un altro buon esempio di concorrenza indiretta \u00e8 rappresentato da Burger King e McDonald&#8217;s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-016ddff elementor-widget elementor-widget-image\" data-id=\"016ddff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1.png\" class=\"attachment-large size-large wp-image-42520\" alt=\"Esempio di concorrenza diretta\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Add-a-heading-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a754f4 elementor-widget elementor-widget-heading\" data-id=\"2a754f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual \u00e8 lo scopo della competizione?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4079454 elementor-widget elementor-widget-text-editor\" data-id=\"4079454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando il mercato \u00e8 competitivo, le aziende sono maggiormente incentivate ad abbassare i prezzi, a migliorare la qualit\u00e0 dei prodotti e dei servizi e ad offrire ai clienti una maggiore scelta. In altre parole, le aziende devono innovare per rendere i loro prodotti diversi e migliori rispetto agli altri. <\/p><p>In breve, i consumatori si ritrovano con prodotti migliori che costano lo stesso o addirittura meno di quelli che c&#8217;erano prima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c3166 elementor-widget elementor-widget-heading\" data-id=\"e4c3166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traduzione in inglese di direct competition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3e740 elementor-widget elementor-widget-text-editor\" data-id=\"5c3e740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La traduzione inglese di concorrenza diretta \u00e8 <strong>concurrence<\/strong> directe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c692b7d elementor-widget elementor-widget-heading\" data-id=\"c692b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri anche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df67d9b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"df67d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49253 post type-post status-publish format-standard has-post-thumbnail hentry category-prospezione-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/it\/prospezione-2\/concorrenza-pura-e-perfetta-e-concorrenza-imperfetta\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1.png\" class=\"attachment-full size-full wp-image-42472\" alt=\"concorrenza pura e perfetta e concorrenza imperfetta\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2022\/02\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-1-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/it\/prospezione-2\/concorrenza-pura-e-perfetta-e-concorrenza-imperfetta\/\" >\n\t\t\t\tConcorrenza pura e perfetta e concorrenza imperfetta\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-49168 post type-post status-publish format-standard has-post-thumbnail hentry category-prospezione-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/moovago.com\/it\/prospezione-2\/che-cose-la-concorrenza-monopolistica-definizione\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2.png\" class=\"attachment-full size-full wp-image-42181\" alt=\"concorrenza monopolistica\" title=\"Moovago, application commerciaux, CRM, ERP, PGI, GRC\" srcset=\"https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2.png 1024w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2-300x169.png 300w, https:\/\/moovago.com\/wp-content\/uploads\/2021\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-avantages-et-be\u0301ne\u0301fices-dun-CRM-2-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/moovago.com\/it\/prospezione-2\/che-cose-la-concorrenza-monopolistica-definizione\/\" >\n\t\t\t\tChe cos&#8217;\u00e8 la concorrenza monopolistica? Definizione\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Che cos&#8217;\u00e8 la concorrenza diretta? Definizione La concorrenza diretta si verifica quando due o pi\u00f9 aziende offrono essenzialmente lo stesso prodotto o servizio nello stesso<\/p>\n","protected":false},"author":2,"featured_media":42201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[594],"tags":[],"class_list":["post-49107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospezione-2"],"_links":{"self":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/49107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/comments?post=49107"}],"version-history":[{"count":1,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/49107\/revisions"}],"predecessor-version":[{"id":49109,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/posts\/49107\/revisions\/49109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media\/42201"}],"wp:attachment":[{"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/media?parent=49107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/categories?post=49107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moovago.com\/it\/wp-json\/wp\/v2\/tags?post=49107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}