+30 Statistics about the CRM Market in 2025

The CRM market continues to develop rapidly in 2025, becoming an essential tool for businesses of all sizes, particularly for field sales representatives. Here is an update of the most recent statistics that illustrate the growing importance of these tools in commercial strategy.

Introduction to CRM Statistics

It is undeniable that CRM software (or GRC in French) has become an essential tool for businesses. The need to compete in a dynamic and increasingly interconnected world has led to an explosion in its use, regardless of your industry.

92% of companies now consider CRM crucial to achieving their revenue goals (LeSmakers, 2025).
74% of companies report that CRM improves access to customer data, making work easier for sales representatives (LeSmakers, 2025).
The average return on investment of a CRM is $8.71 for every dollar invested (Nucleusresearch, 2024).

Did you know ?
CRMs have become the 3rd most used software by French SMEs, after office and accounting tools.

Who Uses CRMs?

91% of companies with more than 11 employees use a CRM in 2025 (Apogea, 2025).
Adoption remains lower among small businesses (fewer than 20 employees), where only a quarter use a CRM (Businesscoot, 2025).
More than 70% of French SMEs are now equipped with a CRM, and this rate exceeds 90% for companies with more than 10 employees (Ringover, 2025).
87% of companies now prefer cloud-based CRM solutions (SaaS) (LeSmakers, 2025).
65% of companies use a CRM within the first five years of their activity (LeSmakers, 2025).

Evolution of the CRM Market in 2025

Globally, the CRM market continues strong growth, with an expected increase of 14% between 2024 and 2030 (Apogea, 2025).
The global market value is estimated between $128.97 and $156.3 billion by 2028-2032 (Findstack, 2025).
In France, the CRM software market was estimated at €1.8 billion in 2023 and is expected to reach $2.3 billion in 2025 (Xerfi, 2025).
The CRM and customer data processing market in France is valued between €4 and €5 billion in 2023, with an annual growth rate of approximately 5% (Businesscoot, 2025).
In Europe, the SaaS CRM market increased from $11.51 billion in 2021 to an estimated $16.61 billion in 2027, representing an average annual growth rate of 6.5% (Tool-advisor, 2025).

CRM Market Players in 2025

The global CRM market leaders are Salesforce, SAP, Oracle, Microsoft, IBM, and Adobe (Businesscoot, 2025).
Salesforce remains the major player in the CRM market with approximately 20% market share (Backlinko, 2024).
The top 5 CRMs represent more than 40% of the global market (Gartner, 2024).
The most user-intensive sectors are: Technology (25% of the market), Financial Services (20%), Retail (15%), Manufacturing (10%), and Professional Services (8%) (Apogea, 2025).
North America represents approximately 45% of the global CRM market, followed by Europe (30%) and Asia-Pacific (20%) (Apogea, 2025).

Statistics and Trends in the CRM Market in 2025

The CRM marketing segment shows the highest growth rate at 9.1% per year (Businesscoot, 2025).
52% of CRM users prefer to access their customer data via mobile applications (CRM-pour-pme, 2025).
The global mobile CRM software market is expected to grow at a compound annual growth rate (CAGR) of 12.3% between 2025 and 2034 (Forinsightsconsultancy, 2025).
81% of users report frequently accessing their CRM from multiple devices (Findstack, 2025).
Strong trends include the integration of generative AI, mobile marketing, and retail media activation (Xerfi, 2025).

Impact of CRMs on Sales Performance in 2025

Using a CRM can increase conversion rates by up to 300% (LeSmakers, 2025).
Sales report accuracy improves by 42% with a CRM (LeSmakers, 2025).
Nearly 24% of companies using a CRM saw an increase in their revenue in 2024 (Independant.io, 2025).
47% of companies state that CRM helps increase customer retention (LeSmakers, 2025).
Sales representatives’ productivity increases by an average of 14.6% when they have access to their CRM via mobile (LeSmakers, 2025).

Key Figures on the Challenge of CRM Adoption

Less than 37% of sales representatives actually use their company’s CRM system daily (LeSmakers, 2025).
Less than 40% of CRM clients achieve an end-user adoption rate greater than 90% (LeSmakers, 2025).
65% of sales representatives using a mobile CRM reach their sales quotas (LeSmakers, 2025).
82% of sales representatives state that mobile CRM improves the quality of data entered (LeSmakers, 2025).
Mobile CRM is now the primary factor in CRM adoption, as it facilitates the daily work of sales teams (Sidely, 2025).

Why Choose a Specialized CRM like Moovago?

Organizations using mobile CRM applications see a 74% increase in customer satisfaction and business process efficiency (LeSmakers, 2025).
A CRM specifically designed for field sales representatives like Moovago addresses the particular needs for mobility and simplicity.
Specialized CRMs allow better adoption thanks to their strong business approach and ease of use.
Sales route optimization features can significantly reduce travel time and increase the number of daily visits.
Centralizing customer and prospect information on a mobile solution prevents oversights and improves the quality of sales follow-up.