Moovago’s Catalogue centralizes all your sales references to facilitate your product presentations and optimize your field merchandising. This tutorial introduces you to the basic principles and main functions of this essential tool.
What is the Moovago Catalogue?
The Catalogue lets you manage all your merchandising tools in a single interface, accessible from any device. Whether you’re visiting a customer, in your car or at the office, your commercial references follow you everywhere.
The Catalogue is organized around three distinct categories:
- Products: your complete product range with prices and descriptions,
- Samples: demonstration products to hand out during your visits,
- POS (point-of-sale advertising): marketing and promotional tools.
Go to Catalogue
To use the Catalogue :
- Click on “Catalogue” in the Moovago side menu
- You can access the three tabs: Products, Samples and POS
- Each tab displays a list of your items with their main information
Create and manage your elements
Add items to the Catalogue
Adding new products, samples or POS is quick and easy. You can enter essential information such as product code, name, description and price.
📖 Complete Guide
Creating, modifying and deleting Catalogue items
Essential features
- Custom codes: use your own referencing system,
- Multi-principal management: associate each product with its brand or supplier,
- Active/inactive status: control the visibility of your elements,
- Automatic sample creation: generate a sample from an existing product.
Distribute your elements to companies
Add products to your customers
Once your items have been created in the Catalogue, you can associate them with your customer companies during your field visits. This function enables you to track all your merchandising actions.
Specific POS management
POS units have a special way of working: you can drop them off at a customer’s premises and pick them up again later. The system automatically tracks their location and history.
📖 Complete guide
Add or remove a product from a company
Create and manage your elements
Sales plan principle
The sales plan lets you automatically define which products to offer to which customers, according to your sales criteria. This feature is particularly useful when it comes to complying with large-scale distribution agreements.
How does it work?
- Define your criteria: brand, store size, geographical area…
- Moovago generates a table: automatic cross-referencing of your criteria
- Fill in your strategy: tick the boxes according to your allocation plan
- Priority products appear first in your presentations
📖 Complete guide
Moovago sales plan: how to use it?
Exploiting your Catalogue data
Filters and analysis
The Catalogue transforms your field sales representatives’ data into actionable sales insights:
- Filter by presence/absence: identify sales opportunities
- Map visualization: spot under-equipped areas
- Excel exports: generate reports in just a few clicks,
Optimized planning
Use Catalogue data to plan themed rounds:
- New product deployment
- POS recovery
- Relaunch of distributed samples
Integration with your CRM
The Catalogue integrates seamlessly with all Moovago features, giving you a global view of your business:
- Customer mapping: visualize the distribution of your products
- Round planning: optimize your movements according to product presence
Automatic reporting: your actions feed your Dashboards
All your merchandising actions are automatically recorded and synchronized between your devices. No double entry, no loss of information.
Directions for use
For an efficient start
- Create your flagship products first
- Use duplication to generate the corresponding samples
- Configure your sales plan if you have different types of customers
- Start by entering a few field actions to test
Best practices
- Deactivate rather than delete obsolete elements
- Gradually enrich your product descriptions
- Use filters to identify sales opportunities
- Regularly export your data for reporting purposes
Directions for use
Moovago’s Catalogue transforms your approach to merchandising by centralizing all your sales tools in one simple, mobile interface. You gain in professionalism, traceability and efficiency in the field.
This feature supports you in all your missions: product presentation, sample distribution, POS management and sales strategy management.
Discover how the Catalogue can optimize your business: try Moovago free for 15 days and access all the Catalogue’s features.