Sample sales reminder mail templates
Send an email or text message to follow up on your last exchanges:
Reassure the prospect: Show that you understand their problems and why your product will solve them.
Answering questions: Direct prospects to resources within your company that can meet their needs.
Ask how to move forward: Clearly emphasize the action you want the prospect to take (validating an Order form or a quote, for example).
Example of a sales follow-up email after each appointment
Directly after making a call or an appointment with a customer or prospect, set up your future follow-up. Write down a summary of the interaction you’ve just had, and make a note in your customer follow-up software of the next time you’ll need to follow up with your contact.
Make a note of the channel through which you need to contact him (email, sms, call, in person…), as well as the most appropriate day and time. Don’t forget to indicate why you need to contact them. This will save you time during your next interaction, as you’ll know in advance what the person’s needs are, and you’ll be certain that it’s the right time to contact them.
Example of a sales reminder e-mail after another reminder
If, after a few days, your follow-up remains unanswered, try engaging them with more valuable content. Use this template to compose your email:
Ask if they saw your first email: Even if they didn’t respond to your first follow-up, remind them of the valuable asset you originally offered them.
Offer another resource: A second offer or piece of content from your company may be more appropriate to answer this prospect’s questions.
Ask how to move forward: As always, end with a clear call to action, in this case by asking if they’re still interested in your product or service and would like to discuss how to move forward.
Example of a sales reminder e-mail: the last reminder
You’ve had no response and you’re wasting time trying to contact this prospect. It’s time to cut through the clutter the right way, and you might just get a response by following this structure:
Mention that you haven’t been able to get in touch: Keep it light and non-judgmental, or you risk turning the prospect away if he wants to get back to you. Maybe he’s just been busy.
Ask if there’s a better time to contact him: Tax years, budget planning or waiting for additional funding sources can play a huge role in whether or not your offer is considered at this time.
Ask to close the file: If timing isn’t a factor, ask if you can close the file. This final request is sometimes enough to elicit a response from an interested prospect who has simply been too busy.