What is C to C?
C to C is an acronym for Consumer to Consumer. It’s a type of commercial relationship in which consumers exchange goods and services with other consumers. This is usually done online.
C to C is a type of business that’s the opposite of B2B and B2C.
It’s only recently that C to C has really come into its own, thanks in particular to consumers’ access to technology and the advent of the Internet. This allows consumers to easily exchange information, goods and objects without having to set up complex procedures to find buyers.
Businesses that operate on a C to C basis generally put buyers and sellers in touch with each other, and make money from the transactions they carry out.
The C to C market is becoming increasingly popular with salespeople looking to maximize their sales potential by connecting with customers who may not be accessible through traditional sales methods.
Examples of C to C ?
E-commerce platform
One type of C-to-C business is the marketplace. These are sales platforms that connect individuals with other individuals to sell and exchange clothing, accessories and objects.
Company example:
- LeBonCoinspecialized in putting people in touch with each other to sell all kinds of objects or even real estate.
- Vinted, a platform that brings together individuals and sometimes even professionals to facilitate the sale of second-hand clothing.
Face-to-face sales
Even today, you can sell your items at flea markets or garage sales (also an example of C to C). Fair organizers earn money when participants who wish to sell sign up. However, they generally receive no commission on sales made by individuals.
