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Segmentation: principles and functions (web)

Updated on 12/11/2025

Segmentation: presentation of key features

Moovago helps you segment your database of leads, prospects, suspects or customers, and feed it easily on a daily basis.

What for?

  • Easily differentiate the type of contact: lead, prospect, suspect, customer…
  • Find the origin of a contact at a glance: trade show, fair, social networks, networking, etc.
  • Sort your contacts by associated principal (if you’re a multi-brand sales agent, for example),
  • Etc.
In short, segmentation makes it easy to sort your database according to the specific needs of your business!
Good to know: on the Moovago map, you can now also use this segmentation to replace the default legend. Use the different colored markers to see your customers at a glance on the map, broken down by store type, sales revenue group or company size.

Here’s how to get started with segmentation in Moovago in just a few minutes.

Feature video recap

Why segment your customer or prospect database?

Market segmentation is the process of dividing a market into groups of consumers with similar needs, behaviors or characteristics. Effective segmentation can improve understanding of consumers and help marketers to better target their audience and maximize their return on investment.

It’s important to ensure that the segments are distinct, relevant and viable for your strategy.

Segmentation examples

Here are a few examples to help you segment your customer or prospect database:

  • Socio-demographic segmentation: this type of segmentation uses criteria related to age, gender, family situation, profession, etc. It’s up to you to choose which information is relevant to your business (for example, if you sell products aimed solely at women, services for the elderly, etc.).

  • Geographical segmentation: this segmentation is based on consumers’ geographical location, such as region, city, country, etc. Note: in Moovago, a company is already attached to a locality.

  • Psychographic segmentation : used to detail your contacts’ values, personalities and interests…

  • Segmentation by sales data : for product preferences, delivery preferences, purchase channels, purchase frequency. This makes it easy to identify loyal customers, customer satisfaction, “big buyers”, etc.

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