This article summarizes the technical sales profession.
Description of the technical sales representative:
A technical sales representative is a salaried employee with both commercial and technical skills. They stand out from other salespeople, such as sales
Technical sales representatives mainly deal with companies and professionals(B to B), but can also sell to private individuals(B to C).
The technical sales representative can be sedentary, working from an office by telephone, e-mail and Internet, or mobile, meeting customers directly in the field.
What does a technical sales representative do?
Identify prospects and competitors
Corporate sales representative
Maintaining commercial relations and building customer loyalty
Explain the specific features of the products and services it offers
Transmit information between customers and employers
What are the advantages of being a technical sales representative?
Technical sales representatives can work for any type of company or market. They can choose which markets to specialize in.
The technical sales representative has a certain degree of autonomy, deciding on the approach to retain customers and prospect.
Technical sales representatives enjoy the security of salaried status.
A technical sales representative’s knowledge means that employers in specialized sectors are looking for them.
What are the advantages of being a technical sales representative?
Technical sales representatives can work for any type of company or market. They can choose which markets to specialize in.
The technical sales representative has a certain degree of autonomy, deciding on the approach he or she wants to take to retain customers and prospect.
Technical sales representatives enjoy the security of salaried status.
A technical sales representative’s knowledge means that employers in specialized sectors are looking for them.
What qualifications and training do you need to be a technical sales representative?
You don’t need to have a higher education or even a baccalaureate to be a technical sales representative. However, it is advisable to have completed an ES, STMG or vocational baccalaureate.
A technical sales representative needs to have in-depth knowledge of the products and services he or she will be selling. This is what sets them apart from other salespeople. The more in-depth the subject, the more extensive the sales representative’s education. This will give customers confidence in knowing that the sales rep is a person with a recognized diploma.
To broaden their knowledge, future technical sales staff can follow the recommended courses of higher education: a BTS in Customer Relations Negotiation and Digitization, a DUT in Marketing Technology, a Licence professionnelle in Business or a Master’s degree in Technical Sales Engineering.
What qualifications and training do you need to be a technical sales representative?
You don’t need to have a higher education or even a baccalaureate to be a technical sales representative. However, it is advisable to have completed an ES, STMG or vocational baccalaureate.
A technical sales representative needs to have in-depth knowledge of the products and services he or she will be selling. This is what sets them apart from other salespeople. The more in-depth the subject, the more extensive the sales representative’s education. This will give customers confidence in knowing that the sales rep is a person with a recognized diploma.
To broaden their knowledge, future technical sales staff can take the recommended higher education courses: a BTS in Customer Relations Negotiation and Digitization, a DUT in Marketing Technology, a Licence professionnelle in Business or a Master’s degree in Technical Sales Engineering.
Did you know?
According to talent.com, the average salary for a technical sales representative is 2,542 euros per month.
What tools can you use to boost your productivity as a technical sales representative?
To optimize their efficiency in the field, technical sales representatives today have a range of indispensable digital tools at their disposal. A CRM tailored to the needs of traveling sales representatives is the backbone of their day-to-day organization, enabling them to visualize their customers and prospects on a map, plan their sales rounds and efficiently manage their customer files.
These modern platforms generally integrate task tracking, diary management and reporting functionalities, essential for maintaining quality customer relations. Technical sales representatives can also rely on specialized modules for tracking sales deals, managing product catalogs and monitoring sales revenue.
The adoption of software dedicated to technical sales representatives means that all these activities can be centralized in a single interface, accessible from the field via smartphone or tablet, guaranteeing optimum productivity and rigorous monitoring of sales performance.