What is B to C prospecting? Definition

B to C stands for “Business to Customer”.

B-to-C prospecting is the action of a professional seeking out potential customers among individual consumers. It can be carried out in different ways and by different means. As long as potential customers have not made a purchase, they are called ” prospects“. Once they have made a purchase, they are called “customers”.

Unlike B-to-B prospecting, this prospecting is carried out from professionals to private individuals.

Most companies, especially retail outlets, position themselves for this type of prospecting. Prospecting is generally individual. Prospects are not professionals.

This canvassing enables us to reach a very wide target, and anyone can be considered a private individual. Individuals are generally on the lookout for the best deal on the market, and can very easily switch from one store to another to buy what they need.

You can divide prospects into 2 categories: hot prospects and cold prospects.