We hear a lot about CRM software, which stands for Customer Relationship Management.
In this article, we’ll focus on mobile CRM. When we talk about CRM, we’re generally referring to a CRM solution. This solution can take the form of a mobile or web application, software, tool or system.
This customer relationship is extremely important for all companies, as they simply wouldn’t exist without customers. So it’s important to track what’s going on between customers and the company, in order to make the best decisions: that’s the purpose of CRM.
For those already working with a CRM, it’s hard to imagine working without one. For those who like to work in a well-organized environment, CRM makes it all possible.
However, CRM software needs to be usable from anywhere, and that’s where mobile CRM, also known as M-CRM, comes in. Directly on your phone, with cloud-based or local information, you’ll be able to access all your information from wherever you are.
What is mobile CRM?
A mobile CRM allows company employees to use CRM even when they’re not at a fixed workstation.
Cell phones, tablets or laptops give access to all company information and CRM wherever they are. Indeed, the best mobile CRMs enable users to carry out the same actions whether they’re on the other side of the world or in their offices.
Who uses mobile CRM?
All employees can use mobile CRM.
But there’s no doubt that with its accessibility, independent sales representatives and other traveling salespeople will be particularly aided in their day-to-day tasks. Indeed, this type of constantly mobile staff vitally needs this functionality when they’re on the road.
What are the advantages and benefits of mobile CRM?
Company mobility :
All data is updated in real time and accessible to all company departments. Sales staff can focus on sales and customer relationship management with all available resources, and in a more coherent way with marketing teams. All remotely.
Access to information :
With access to complete, up-to-date information, sales staff can better meet the expectations of their customers and potential customers, putting them in a better position to drive sales. As a result, sales revenue can increase without any change in the methods used.
Live contact management :
As your company grows, so does its customer database, customer portfolio and customer file. It becomes increasingly difficult to centralize information and organize conversations with customers and potential customers.
Important conversations and information are lost in e-mails, Excel files at the back of computers, on loose sheets of paper or in the memories of your colleagues.
In short, you’re losing money.
Thanks to mobile CRM, all information can be recorded in real time: there’s no distortion or omission.
Example of mobile CRM
Moovago provides a simple solution for boosting cloud-based organization and customer follow-up. The French application brings together all the tools used by sales reps: reports, reminders, reminders, tasks, appointments and sales revenue.
Independent sales representatives (sales agents), or salaried sales representatives in very small businesses, know their customers inside out.
Breaking away from the CRM/GRC products on the market, Moovago innovates through its simplicity of use, its zero constraints and the time it saves. Designed with the end user (the sales rep) in mind, Moovago is the first web and mobile application to put the sales rep’s interests first. It opens with an interactive Google Maps.