Founded in 2001, Mailchimp is a forerunner in the email marketing market.
In addition to managing a contact database, Mailchimp brings together several advanced marketing tools to develop your subscriber base, keep in touch with prospects and customers and boost sales.
By connecting Moovago to Mailchimp, you simplify the work of sales and marketing teams alike, avoiding tedious double data entry and minimizing errors. All changes are carried over from one program to the other, and your contact databases synchronize almost instantaneously.
One of the most comprehensive digital marketing solutions
Manage a customer contact database & create audiences
Mailchimp is without doubt one of the most comprehensive solutions on the market. Although less affordable than some of its competitors, it allows you to implement complex strategies while remaining easy to use.
While all emailing software offers tools for managing your contact database, Mailchimp goes a step further, offering advanced segmentation, customer lifetime value (CLV) and probability of purchase.
Mailchimp’s predictive segmentation tools are a real plus for companies whose development relies on digital channels (particularly e-commerce). Mailchimp’s raison d’être? Understand your customers and prospects to increase your return on investment.
Simple email, SMS and website editing
Emails, SMS, websites, network publications… Mailchimp’s editor lets you create a wide range of content formats and manage their publication or delivery for you.
Its AI-based content generation wizard will create email, website, SMS and social networking templates to match your brand’s tone and identity.
Of course, textual content is also available if you’re lacking inspiration when it comes to writing your emails.
Remarketing,audience analysis and reporting tools are also available to support even the most complex marketing strategies.
Finally, on the automation side, Mailchimp enablesbehavioral data identified in other software or via other channels to beintegrated and used to trigger sequences of actions at the right moment (sending emails, SMS, personalized content, etc.).
Tools for collaborating and improving your marketing strategy
Analyze and improve your marketing strategy
Other tools worth mentioning for Mailchimp include :
- A center containing all the marketing resources of a brand/company,
- Campaign collaboration features,
- Advanced analysis and reporting tools (including benchmarking against industry standards!).
Some integrations between Mailchimp and Moovago
Mailchimp offers so many features that the possibilities for integrating it with Moovago are endless.
If you can’t find the integration you’re looking for in the examples below, feel free to browse theMailchimp API or contact us to discuss your requirements.
