Brevo is a French digital marketing solution. Founded in 2007 under the name Sendinblue, the platform initially specialized in emailing before extending its skills to CRM, sales and conversation management under the Brevo name.
At the time of writing, Brevo has several “platforms”:
- Marketing Platform,
- Conversations Platform,
- Sales Platform,
- Messaging API.
The Brevo Marketing Platform
Easy management of all your contacts
As in Mailerlite, Mailjet or MailchimpBrevo lets you manage your entire contact database. A record summarizes the information you have for each customer or prospect contact.
Make good use of segmentation criteria to automatically sort your contacts into segments based on the information in their files.
Very useful for sending the right emails to the right people and keeping your database constantly up to date! In fact, if any information is modified in a contact record, it will automatically be reclassified in the right segmentation.
And if you link the Brevo and Moovago databases via an API connection, this modification can be initiated in Moovago!
Create and send beautiful emails, SMS and WhatsApp messages
Complement your sales actions in the field bysending emails, SMS and WhatsApp messages to your contacts. Adopt approach to boost the effectiveness of your actions.
Brevo follows the trend of modern email marketing software by offering a simple, intuitive editor based on the no-code principle. As this expression suggests, this means that you don’t need to know how to code to create sublime emails, SMS or landing pages.
Numerous functions will help you save time or boost your efficiency: AI-assisted content generation content generation with AI, recommendations forsending times,analysis of statistics on open, read or click rates according to standards, etc.
Time-saving automations
Automate emailing to save time and ensure a consistent customer experience for all your contacts.
How do you do it in Brevo? With automations! Create scenarios for sending emails, SMS or Whatsapp messages according to your needs:
- Send documentation to prospects when they fill in a product information request form,
- Send a welcome message to all new customers,
- Stimulate your hot prospects by sending them timely promotional offers,
- Etc.
Conversations Platform from Brevo: synchronize your data
Does your company have a website?
Capture new leads by integrating beautiful personalized forms on your site or installing a chat widget. Start a discussion with visitors, inform them and create new opportunities.
The new prospects captured in this way will be added to your Brevo database. The icing on the cake: with an API connection between Brevo and Moovago, these prospects can be automatically created in Moovago, so that your sales reps can contact them.
Why connect Brevo and Moovago?
Gone are the days when you could think of marketing and sales as two separate entities.
If you use Moovago and Brevo, it would be a shame not to take advantage of the synergy of their actions.
Indeed, as long as your contact databases are not connected, they will continue to evolve in parallel, according to the modifications made by users in each software. While it’s always possible to check that all contacts are up to date in both programs and make modifications “by hand”, you’ll save a lot of time and energy by setting up an API connection between the two programs.
With integration between Brevo and Moovago, changes made on one side are automatically transferred to the other, almost in real time.
The advantages are numerous:
- You don’t waste money sending emails to contacts based on false information,
- Your marketing actions are more relevant because they are guided by feedback from field sales representatives,
- New prospects and opportunities identified via Brevo are immediately brought to the attention of sales reps in Moovago,
- Your sales force is alerted when an important customer shows a drop in interest via Brevo,
- Etc.
Some ideas for integration
Both Brevo and Moovago have an API that enables them toestablish a stable, secure connection between their software.
Our team has prepared a few ideas for integrations between the two software packages. Don’t see the one that interests you? Don’t hesitate to contact us to discuss your needs.
