Mailerlite is an email marketing solution created in 2010.
Its strength and difference lies in its ease of use, and no code. Indeed, with its editor, anyone can quickly create sublime emails, forms and landing pages without having to write a single line of code. Once you’ve finalized your email, setting up the sending parameters is just as simple.
Like many other programs in this category, Mailerlite can also be used to automate and create landing pages.
Thanks to theMailerlite API and Moovago APIs, you can connect and synchronize your contacts in real time, so that your information is 100% up to date in both software packages, and your e-mail dispatches are automated.
Mailerlite: the emailing, automation and contact management solution
Managing your contact database made easy
With Mailerlite, managing your contacts – whether customers, prospects or partners – has never been easier. To start using it, simply import an Excel file with all your contacts and their information.
A record is created for each contact, with all their information. These can also be grouped into categories (e.g. “customer”, “prospect” or “newsletter subscriber”).
Mailerlite’s segmentation of your database can also help you sort your contacts efficiently: contacts are grouped into segments according to the fields in their record. For example, all contacts with a field containing “Prospect” are automatically grouped into the “Prospect” segment.
Create perfect emails with a no-code editor
Whether you’re a digital marketing expert or a computer neophyte, you’ll love its simple, accessible editor. Compose your email from predefined blocks and customize them in just a few clicks.
You can also use it to create landing pages or forms.
Not inspired to create your next email template? No problem! Mailerlite’s template library is packed with nuggets. Choose a template, customize and send. The icing on the cake: you can even find out whether your commercial e-mails have been sent, opened/read or clicked on!
If you choose Mailerlite, you can also take advantage of AI-assisted content generation. You’ll never run out of inspiration again!
Save time with marketing automation
Finally, thanks to Mailerlite automations, trigger a series of actions as soon as a condition of your choice is met, such as :
- Send a welcome email to every new Mailerlite customer,
- When a new prospect is added to Mailerlite, send them a promotional offer if they don’t become a customer within 15 days,
- If a customer fills in a referral Form and recommends your services, send them a thank-you e-mail.
API integration between Mailerlite and Moovago
Synchronize your contacts with Mailerlite integration
Connect Moovago and Mailerlite by setting up an API connection between the two programs.
Thanks to bi-directional synchronization, your contacts synchronize without any intervention on your part. All modifications are effortlessly transferred from one software to the other, whether they have been made by your marketing teams in Mailerlite or by your sales teams in Moovago.
Send personalized emails at the right time
Since they are fed by data provided by field sales representatives, your emails are sent at the right time, and gain in relevance.
Has a prospect informed the sales rep that he’s interested in product A? The sales rep reports this in Moovago, which triggers the sending of one or more personalized emails about this famous product A.
Some ideas for integration
Thanks to an API integration, you can connect Moovago and Mailerlite, boosting the effectiveness of your marketing actions while saving your sales force the hassle of double entry.
You’ll find a few ideas for API integrations between Mailerlite and Moovago below.
There are countless connection possibilities, depending on your company’s needs. Please contact us to find out more.
