CRM definition, Mobile CRM definition
We hear a lot about CRM software. It’s an acronym for Customer Relationship Management ( CRM).
CRM, or Customer Relationship Management, is an essential process for any company wishing to maintain a good relationship with its customers. It must be organized and well-managed to guarantee the company’s success.
When choosing your CRM software, it’s important to understand that the solution can take many different forms, such as a mobile or web application, software, tool or system. A CRM consultant can help you choose the solution best suited to your business.
By working with a CRM, companies can track customer interactions and make informed decisions. For those who prefer to work in a well-organized environment, CRM can help accomplish this task.
However, with the emergence of mobile working, mobile GRC has become increasingly popular. Mobile CRM or M-CRM enables access to all company information from anywhere, online or offline. Directly accessible from your phone, this solution offers unprecedented flexibility for professionals on the move.
What is Mobile CRM: Mobile CRM definition
A mobile CRM allows company employees to use the CRM even when they’re not at a fixed workstation. Cell phones, tablets or laptops can be used to access all company information and the GRC, wherever they are.
A true mobile GRC allows users to carry out the same actions whether they’re on the other side of the world or in their offices.
Who uses GRC mobile?
All employees can easily understand and use a mobile GRC.
In fact, thanks to its constant accessibility, the CRM is the ally of choice for all professions requiring access to customer information from a location other than their office. This is particularly true of independent sales representatives and traveling salespeople, who need this functionality when they’re on the road.
What are the advantages and benefits of mobile CRM?
Company mobility :
Access to information :
With access to complete, up-to-date information, sales staff can better meet the expectations of their customers and potential customers, putting them in a better position to drive sales. As a result, sales revenue can increase without any change in the methods used.
Live contact management :
As your company grows, so does its customer database, customer portfolio and customer file. It becomes increasingly difficult to centralize information and organize conversations with customers and potential customers.
Important conversations and information are lost in e-mails, Excel files at the back of computers, on loose sheets of paper or in the memories of your colleagues.
In short, you’re losing money.
Thanks to mobile GRC, all information can be recorded in real time: there’s no distortion, no forgetting.
Read also: Some facts and figures about GRC
Example of mobile CRM
Moovago provides a simple solution to boost cloud-based organization and customer care.
Our French application brings together all the tools used by sales reps: reports, reminders, reminders, tasks, appointments and sales revenue. The main functions of a CRM at a glance.
Thanks to Moovago, independent sales representatives and salaried sales representatives in small and medium-sized businesses can get to know their customers perfectly.
Breaking away from the CRM/GRC solutions on the market, Moovago innovates through its ease of use, its zero constraints and the time it saves. Designed for the end-user, the sales rep, Moovago is the first web and mobile application that puts the sales rep’s interests first. It opens on an interactive Google Maps.