Logo Moovago sales representatives application
Login
Free trial

+30 statistics on the CRM market in 2025

The CRM market continues to grow rapidly in 2025, becoming an indispensable tool for companies of all sizes, particularly for field sales representatives. Here’s an update on the latest statistics illustrating the growing importance of these tools in sales strategy.

CRM statistics: introduction

There’s no denying that CRM software has become an indispensable business tool. The need to compete in a dynamic, increasingly interconnected world has led to an explosion in its use, whatever your sector of activity.
  • Today, 92% of companies consider CRM to be crucial to achieving their revenue targets (LeSmakers, 2025).
  • 74% of companies say that CRM improves access to customer data, making salespeople’s work easier (LeSmakers, 2025).
  • The average return on investment for a CRM is $8.71 for every dollar invested (Nucleusresearch, 2024).
Did you know? CRM has become the 3ᵉ most widely used software by French SMEs, after office and accounting tools.

Who uses CRM?

  • 91% of companies with more than 11 employees will be using a CRM by 2025(Apogea, 2025).
Moovago sales CRM statistics
  • Adoption remains lower among small businesses (fewer than 20 employees), where only a quarter use a CRM (Businesscoot, 2025).

  • Over 70% of French SMEs are now equipped with a CRM, and this rate exceeds 90% for companies with more than 10 employees(Ringover, 2025).

  • Today, 87% of companies prefer cloud-based CRM solutions (SaaS) (LeSmakers, 2025).

  • 65% of companies use a CRM within the first five years of business (LeSmakers, 2025).

CRM market trends in 2025

  • Worldwide, the CRM market continues to grow strongly, with an expected increase of 14% between 2024 and 2030 (Apogea, 2025).

  • The global market is estimated to be worth between $128.97 and $156.3 billion by 2028-2032 (Findstack, 2025).

  • In France, the CRM software market is estimated at 1.8 billion euros in 2023, and should reach 2.3 billion US dollars by 2025 (Xerfi, 2025).

  • The CRM and customer data processing market in France is estimated to be worth between 4 and 5 billion euros by 2023, with an annual growth rate of around 5% (Businesscoot, 2025).

  • In Europe, the SaaS CRM market has grown from $11.51 billion in 2021 to an estimated $16.61 billion in 2027, representing a CAGR of 6.5% (Tool-advisor, 2025).

CRM market players in 2025

  • The global CRM market leaders are Salesforce, SAP, Oracle, Microsoft, IBM and Adobe (Businesscoot, 2025).

  • Salesforce remains the major player in the CRM market, with around 20% market share (Backlinko, 2024).

  • The 5 best-selling CRMs account for over 40% of the global market (Gartner, 2024).

  • The most-used sectors are: Technology (25% of the market), Financial Services (20%), Retail (15%), Manufacturing (10%) and Professional Services (8%) (Apogea, 2025).

  • North America accounts for around 45% of the global CRM market, followed by Europe (30%) and Asia-Pacific (20%) (Apogea, 2025).

CRM market statistics and trends in 2025

  • The CRM marketing segment has the highest growth rate, at 9.1% per year (Businesscoot, 2025).

  • 52% of CRM users prefer to access their customer data via mobile applications (CRM-pour-pme, 2025).

  • The global mobile CRM software market is expected to grow at a compound annual growth rate (CAGR) of 12.3% between 2025 and 2034 (Forinsightsconsultancy, 2025).

  • 81% of users say they frequently access their CRM from multiple devices (Findstack, 2025).

  • Key trends include the integration of generative AI, mobile marketing and retail media activation (Xerfi, 2025).

The impact of CRM on sales performance in 2025

  • Using a CRM can increase conversion rates by up to 300% (LeSmakers, 2025).
  • The accuracy of sales reports improves by 42% with a CRM (LeSmakers, 2025).

  • Nearly 24% of companies using CRM will have seen an increase in sales revenue by 2024(Independent.io, 2025).

  • 47% of companies claim that CRM helps to increase customer loyalty (LeSmakers, 2025).

  • Sales productivity increases by an average of 14.6% when they have access to their CRM via mobile (LeSmakers, 2025).

Key figures on the CRM adoption challenge

  • Less than 37% of sales reps actually use their company’s CRM system on a daily basis (LeSmakers, 2025).

  • Less than 40% of CRM customers achieve an end-user adoption rate of over 90% (LeSmakers, 2025).

  • 65% of sales reps using a mobile CRM reach their sales quotas (LeSmakers, 2025).

  • 82% of sales reps say that mobile CRM improves the quality of data entered (LeSmakers, 2025).

  • Today, mobile CRM is the number one factor in CRM adoption, as it facilitates the day-to-day work of sales teams (Sidely, 2025).

Why choose a specialized CRM like Moovago?

  • Organizations using mobile CRM applications see a 74% increase in customer satisfaction and business process efficiency (LeSmakers, 2025).

  • A CRM designed specifically for field sales representatives, such as Moovago, meets the particular needs of mobility and simplicity.

  • Specialized CRMs enable greater adoption thanks to their strong business approach and ease of use.

  • Sales round optimization features can significantly reduce travel times and increase the number of daily visits.

  • Centralizing customer and prospect information on a mobile solution prevents oversights and improves the quality of sales follow-up.
CRM market in 2025