B2B is an acronym for Business to Business. It’s a type of commercial relationship in which companies supply goods or services to other companies.
Visit B2C stands for Business to Consumer. It’s a type of commercial relationship in which companies supply goods or services to individuals.
B2B
What is B2B?
B2B is a very common type of business.
Businesses sell products and offer services that specifically meet the needs of particular customers , who are other businesses rather than individuals.
Closing B2B sales is more difficult than if the business were round B2C, as contracts are generally for larger amounts. Companies need to trust each other and build long-term partnerships.
In supply chains, this type of business is very common. Companies buy raw materials from other companies for use in their manufacturing processes.
In the context of communications and marketing, B2B refers to all messages, channels and communications aimed at this target group of professionals (e.g. B2B emailing).
Examples of B2B products ?
Products sold on a B2B basis include those that can be purchased by private individuals, but which companies buy in larger quantities. Examples include office computers and furniture.
Other products are reserved exclusively for professionals,such as equipment needed for certain professional activities (e.g. protective equipment or chemical products for the construction industry, professional equipment for restaurants such as large refrigerators, etc.).
Examples of B2B services ?
B2B services are generally created for specific business needs.
You’ll find customer management software such as CRM, like our Moovago application for sales reps. This software is generally available as SAAS.
Here are some other examples of B2B services:
- Corporate hazard prevention services,
- A seminar organization service,
- Rental of premises or specific machinery.
B2C
What is B2C?
B2C is the most common type of business and is very common to all people.
Companies sell products and offer services that specifically meet the needs of people who are individuals , not companies.
A B2C company can sell products and services quickly, and sales can range from very low value to extremely expensive. An individual may buy a product or service from a company once, and never deal with it again.
Examples of B2C products?
B2C products are all those you can find in stores or online shops. For example, food products you can find in supermarkets, or products you can find on the FNAC or Amazon websites.
These products are aimed at a wide audience, with the majority of people potentially able to buy a packet of pasta in a supermarket or a pair of shoes on the internet.
Examples of B2C services?
B2C services include wedding planning, transportation services such as cabs, online subscription services such as Netflix, and hairdressing services.
Once you’ve paid for a service, you won’t receive any additional material goods. Services are intangible.
The difference between B2B and B2C
Neither is better than the other, they’re just different. They each have their advantages and disadvantages. Some products and services are better suited to one market than another. For example, it’s impossible to sell an Airbus aircraft to private individuals.
These two types of target obviously operate very differently. These two targets will not be sensitive to the same arguments and will not have the same expectations. Here’s a table summarizing the main differences between B2B and B2C:
