Founded on August 11, 2010, Mailjet is an emailing solution enabling almost anyone to easily create and send emails to a database of contacts.
The software features a simple, intuitive editor based on the no-code principle. No need to be a developer. Simply drag and drop the blocks you like to build your email. Simply customize the blocks, then send your emails in just a few clicks.
By connecting an emailing solution like Mailjet with Moovago, you can synchronize your contact databases to ensure that they are always 100% up to date, and automate the sending of your emails according to the data collected by your field sales representatives on customers or prospects.
Mailjet, simple, intuitive emailing software
Easily manage your customer database
In Mailjet, as in many other emailing programs, each contact has a sheet summarizing all the information about him or her, called contact properties.
To help you manage your contact database more easily, a segmentation system allows you to group your prospects and customers by similar interests or behaviors.
Create and send email and SMS campaigns (without a single line of code!)
The no-code principle is very much in vogue among modern emailing tools, and Mailjet is no exception.
Its intuitive editor lets you create emails and landing pages by simply dragging and dropping Mailjet’s pre-designed blocks. All you have to do is personalize these blocks with your own text and images.
Other time-saving tools are also available.
- Generate content or translate it in one click withAI.
- Apply your brand codes to all Mailjet default resources (color, logo, font, design rule, etc.).
- Personalize email content according to your recipient’s properties or segmentation criteria.
- Collaborate as a team, view your colleagues’ modifications and leave them comments.
This emailing tool also lets you create and send SMS messages to your contacts just as easily.
Save time with automation
Automations let you perform a series of actions as soon as a trigger is activated. Some examples of triggers :
- A prospect shows interest in your services and moves forward in the customer journey.
- A prospect becomes a customer.
Using the software’s automation workflows, for example, you can send relevant emails to your contacts in each of these situations. It’s a smart, fast way to keep in touch with your customers andsupport the efforts of your field sales reps with prospects.
Why connect Moovago and Mailjet?
Without a connection between your emailing software and your sales CRM, your databases evolve independently in both programs.
If the sales rep turns a prospect into a customer in Moovago, this contact will still be categorized as a prospect in Mailjet. This means that they will continue to receive emails encouraging them to become customers. By using data provided by field sales representatives, you can ensure that your contact data is always 100% up to date.
Your actions also gain in relevance, by sending the right emails, to the right contacts, at the right time. Let’s imagine, for example, that a business deal managed in Moovago changes stage from “Quotation sent” to “Negotiation in progress”. By transferring this data to Mailjet via the API connection, it will trigger the addition of the contact to an automation, which will manage the sending of a series of personalized emails to facilitate the negotiation and/or continue to arouse his interest.
The reverse is also true: by using Mailjet data to feed Moovago, you can alert your sales reps to relevant information about their customers or prospects: customer unsubscribing to emails, interests identified for certain products, new prospects identified via the emailing software’s forms, etc.
Some ideas for integration
Here are just a few examples of what could be implemented via a connection between theMailjet API and the Moovago API. Of course, many other integrations are possible, depending on your needs. Please contact us to find out more.
