Merchandising definition
Here is the simple dictionary definition of merchandising:
Merchandising involves enhancing the value and attractiveness of a company’s products or services at the point of sale.
Merchandising is the set of techniques used to present a company’s products or services attractively and effectively at the point of sale. The aim of merchandising is to enhance customers’ shopping experience and maximize sales revenue by drawing their attention to the products on offer.
There are several types of merchandising: organizational, managerial and seductive.
Example of merchandising - merchandising definition
Here are a few examples of merchandising, or rather merchandising techniques . In-store employees or merchandisers can use :
- product layout,
- POS-type advertising displays (posters, signs, shelf dividers, floor markings, etc.)
- lighting,
- background music,
- and even the smell of the store!
Merchandising can also include sales promotion techniques such as special offers, discounts and free gifts.
The difference between merchandising and merchandising
Merchandising and merchandising are two terms that refer to the same thing: all the techniques used to present a product or service attractively and effectively at the point of sale.
Merchandising is an English term, while marchandisage is the French translation of the word. However, the two terms are used interchangeably in everyday language.
Self-service merchandising - merchandising definition
Self-service merchandising refers to merchandising applied to self-service sales areas. In particular, these are the sales areas found in large and medium-sized supermarkets (GMS), or in all chains where customers themselves select what they are going to buy.
All the principles and definitions of merchandising described above apply to self-service merchandising. This involves arranging products on shelves in the window or in the store to enhance thecustomer’s shopping experience and maximize sales revenue.