Linear share: definition, calculation and strategies
You’ve just won a new contract with a distributor. Congratulations! But a few weeks later, during your field visit, reality hits you: your products are stuck at the bottom of the shelf, virtually invisible, while the competition occupies the strategic eye-level positions. The result? Sales below expectations, and a customer beginning to question the relevance […]
Multicard agent: definition, role and job description
Thomas visits the same stores in his area every week. But unlike a conventional sales agent, he presents 4 different Catalogues each time: kitchen equipment, cleaning products, professional tableware and table textiles. Thomas is a multi-brand agent, a status that enables him to represent several brands simultaneously and optimize each trip. The status of multi-brand […]
Success as a sales representative: legal framework, status and tools for success
Working as an independent sales representative involves juggling specific legal, administrative and commercial issues. This article takes a look at the legal framework of the profession, the various possible statutes, and the best practices and tools for structuring and developing your business effectively. Status and legal framework A sales representative, commonly known as a “commercial […]