A CRM is an application designed to help manage a company’s customer relations. CRM stands for Customer Relationship Management.
It’s hard to say what the “best” CRM software for salespeople in 2025 will be, as it depends on the precise needs of each individual company. There are many different types of sales CRM, ranging from mobile CRM applications to PC-based software and web pages accessible from your browser.
So it’s not so easy to find your way around! Fortunately, we’re here to help you sort it all out 😉
No. 1 sales CRM: Moovago
Moovago is a cloud-based customer management and follow-up solution designed for independent and salaried sales representatives. This application offers all the CRM tools sales professionals need: reports, reminders, reminders, tasks, appointments and sales revenue tracking.
Moovago stands out from other CRM applications for salespeople, thanks to its ease of use and undeniable time-saving benefits. It’s the first web and mobile application designed primarily for the traveling salesperson, with an interactive Google Maps map on which you can find your customers and prospects.
The application’s main CRM functions include :
- View all potential contacts and prospects on an integrated Google Maps,
- Organize andoptimize your sales round in just a few clicks,
- Write and save reports in seconds,
- Access sales revenue reports by customer,
- Track prospects by brand or principal (especially for independent sales representatives),
- And many other essential tools for independent sales representatives, salaried sales representatives, VRPs and sales agencies.
You can download Moovago’s sales CRM onto your smartphone or tablet, or use it directly from your computer. You can test the application free of charge for 15 days.
Sales CRM #2: Hubspot
HubSpot’s cloud-based customer relationship management platform provides marketing, sales, customer service and content management tools used by over 95,000 customers in more than 120 countries.
It transforms the way you attract, interact with and retain customers. The HubSpot CRM mobile application can be downloaded free of charge to access modern, fast and easy-to-use functions:
- Pleasant design,
- Manage messages and calls from the application,
- Track e-mail open and click statistics, prospect visits and form submissions,
- View documents and meeting summaries.
Sales CRM no. 3: SalesForce
Salesforce CRM is a comprehensive tool that has well earned its place among the best sales CRMs. It is part of Sales Cloud, a global SAAS cloud solution that includes AI-based sales tools, integrated sales workflow management and CPQ tools. Other features include data integration with other systems such as support, marketing CRM and e-commerce.
This CRM application for sales staff is available for both phone and PC.
Application features :
- Easy-to-use tutorials,
- Good visibility of information with Dashboards,
- A sales pipeline that lets you manage numerous options.
Sales CRM no. 4: Pipedrive
Pipedrive CRM is a sales and conversion management tool. Its star feature? A customized sales pipeline, to which various other tools can be connected.
Its visual interface gives sales reps an overview of current sales, opportunities and conversion statistics in real time. It’s never been easier to track leads and bring them through to sale!
The pipeline is based on sales stages that your team can customize to track contacts from lead to transaction to close. It features an intelligent filter to display statistics important to the health of your sales, such as conversion rate, win-loss ratio and best performance.
Features of this sales CRM :
- Manage contacts and their organization (sorting, filtering, etc.),
- Customize the sales pipeline,
- Create offers and track their progress over time,
- Easily organize your day with a system of tasks and reminders,
- Access advanced sales revenue statistics (tracking, conversion rates, sales forecasts, etc.).
Other tips for choosing from among the various sales CRMs
Take stock of your needs: It’s important to research and check the features of each sales CRM to see which one will suit you best. Do you work in a team? Involve your colleagues or subordinates in the search for the perfect tool: this will make it much easier to get to grips with the final tool later on.
Check CRM integration capabilities: Does the sales CRM solution you’ve chosen allow you to extract files? Import files? Is it compatible with your other tools? If not, is customer service responsive to your upgrade needs?
Consult customer reviews: There’s nothing like customer reviews to give you a quick and accurate idea of the tool’s reliability… and its customer service!
Request a demo: Request demonstrations or free trials of the sales CRMs that interest you. This will give you an idea of how easy they are to use and how well they meet your needs. Don’t be shy: most of these trials are free!
Field sales representatives, independent sales representatives and sales teams have special needs that are not always met by conventional CRM solutions. These include :
- Communication or information exchange: CRM systems enable sales teams to communicate effectively and share information in real time, making decision-making much easier.
- Lead tracking: a sales CRM enables leads to be tracked throughout the sales cycle, enabling sales teams to target the most promising prospects and maximize the chances of conversion.
- Data analysis : with a CRM, it’s easy to collect and analyze customer and sales data. This enables companies, sales agencies or independent sales representatives to make informed decisions about their sales strategy and activity.
- Improved productivity : it’s a tool that enables users to efficiently manage sales-related tasks, such as scheduling appointments, entering data and updating sales reports, thus boosting their productivity. Some sales CRMs even offer to improve your itinerary, to optimize your sales round plan, and save you time!
- Tracking customer satisfaction: CRM systems track customer interactions and manage requests, enabling companies to better understand and satisfy customer needs.
The price of a CRM system for sales staff varies according to a number of factors, including the number of users, the features included and the duration of the subscription. The most common CRM tools are generally offered as software as a service (SaaS) and are invoiced on a monthly or annual basis.
The best CRMs listed above have prices ranging from 0 to 200 euros per month per user.
Keep in mind that your CRM budget is not limited to monthly or annual subscription fees. There may be additional costs, such as configuration, training and customization, which can be significant.