Moovago, the field prospecting application for sales reps on the go
- View your prospects on an interactive map
- Generate new leads
- Import your prospect databases
- Segment and prioritize your contacts based on your own criteria
- Plan and optimize your field sales rounds
- Follow up with each contact
- Measure the effectiveness of your field sales efforts
Finding new customers, organizing your days in the field, qualifying leads, and following up without missing a thing… Field sales is demanding. It requires a systematic approach, discipline, and the right tools. Moovago is a field sales application designed by an experienced sales professional to address these real-world, day-to-day challenges.
From identifying your first leads on an interactive map to analyzing your results, Moovago supports you at every stage of your lead generation process, whether you’re working alone or as part of a team.
View your prospecting area on an interactive map
The starting point for any effective field prospecting is a thorough understanding of the area. The Moovago map lets you see all your prospects and customers at a glance, displayed on an interactive and always-up-to-date Google Maps map.
You can instantly identify areas you’ve already covered, areas that still need to be explored, and prospects you could visit on your next round, without ever taking an unnecessary detour.
What you can do from the map:
- View all your prospects (and customers) geolocated within your service area
- Find contacts near the areas you’re going to visit
- Quickly select all prospects in an area using the Lasso tool: freely draw an area on the map, and all the contacts within it will be added to your prospecting round with a single click
- Filter the display by status (customer, prospect, lead, etc.) or according to your own segmentation criteria
A visual and engaging approach that radically changes the way you approach and prepare for field prospecting.
Find new leads right from the map
Moovago goes far beyond simply viewing your existing file. With Google Search built right into the map, you can identify new leads without ever leaving the application.
How does it work?
From the map, switch the search bar to “Google Maps” mode, then perform a search by:
- Company or brand name (e.g., “Leroy Merlin”)
- Business category or sector (e.g., “artisan bakeries,” “pharmacies in Normandy”)
- Town or geographic area
The results appear immediately on the map as gray markers. With a single click, you can turn any business into a prospect record in Moovago and immediately add it to your next round.
Lead generation: Gradual limits based on your offering
Lead generation through Google Search is a key feature of Moovago’s field sales support. It’s available in all subscription plans, with the number of searches increasing gradually depending on the plan you choose: the more advanced your plan, the more new leads you can identify directly from the map.
Leverage Your Existing Prospect Databases
Moovago is, first and foremost, a tool for managing your customer and prospect lists. The application allows you to get the most out of your external databases, regardless of their source: files provided by your principals, databases purchased from a service provider, or exports from a previous CRM or ERP system.
Importing in Just a Few Clicks
You can import your file into Moovago using a simple Excel file. An import template is provided to help you format your data. Once the import is complete, all of your prospects are immediately:
- Located on the interactive map
- Organized in the form of practical company profiles
- Ready to be segmented, included in sales rounds, and incorporated into your sales follow-up
Our team is here to help if you encounter any difficulties during the import process.
Segment your file for targeted field prospecting efforts
Effective field sales rely on a well-structured portfolio. Moovago’s segmentation feature allows you to categorize your customers and prospects based on your own business criteria—and to focus your efforts where they have the greatest impact.
Fully customizable criteria
Every sales representative and every sector has its own approach to setting priorities. Moovago doesn’t impose anything on you: you define the questions and answers that make sense for your business. For example:
- Prospect’s potential (high, medium, low)
- Industry sector or type of store
- Stage of the relationship (initial contact, quote provided, awaiting a decision, etc.)
- Desired frequency of visits
Use your segmentation directly from the map
Once your data is organized, the map’s filters become powerful tools for setting priorities. Display only the prospects that match your criteria for the day, replace the default legend with your own custom views, and organize your prospecting rounds by targeting only the most relevant contacts.
Organize and optimize your sales rounds
Effective field prospecting also means organizing your travel well. Wasting time on the road or scheduling visits in a suboptimal order means fewer opportunities throughout the day. Moovago includes a sales round planning and optimization tool designed for field sales representatives.
- Select your prospects on the map using filters or the Lasso tool, and add steps from a Google search or your calendar
- Let Moovago automatically calculate the best itinerary between all your stops,
- Spot scheduling conflicts before you even leave
- Synchronize your lead generation steps with your external calendar (Outlook / Gmail)
- Export your rounds to Excel to simplify the calculation of your mileage expenses and your reporting
→ Learn about round optimization in Moovago
Don't let any lead go unaddressed: use sales follow-up
Meeting a prospect in the field without following up afterward is like leaving work unfinished. Moovago helps you organize and automate the follow-up process for every prospect you reach out to, so nothing falls through the cracks.
After each visit or initial contact:
- Write a report directly from the company profile or the map, using the keyboard, voice dictation, or photos (business cards, quotes, shelf inventory, etc.)
- Schedule a follow-up with the desired date and type of action (phone call, email, visit)
- Create a task for the next step in the business relationship
→ Learn more about Moovago’s customer support
Analyze the effectiveness of your field sales efforts
A systematic approach to prospecting also involves measuring what works. Moovago offers dashboards and concrete metrics to help you manage your field prospecting activities and improve them. It’s a management tool that benefits both sales representatives and their managers.
For the sales representative:
- Track your lead-to-customer conversion rate
- Identify the prospects you haven’t followed up with in too long
- Measure your actual on-the-ground performance and demonstrate the value of your work to management or your principals
For managers or sales directors:
Moovago dashboards enable you to monitor and support field teams based on objective data: volume of leads processed, consistency of follow-up, conversion rates, and more…
Ready to transform your field sales efforts?
Whether you’re an independent sales representative, a sales agent, a salaried sales representative, or a manager of a field team, Moovago is the field sales prospecting tool that adapts to your organization—without unnecessary complexity or excessive costs.
- Easy to get the hang of right from day one
- Available on web browsers, smartphones, and tablets
- Support from a dedicated account manager
Put your trust in a 100% French company founded by a seasoned field sales representative! Try out Moovago’s field sales features for yourself, free for 15 days.
Free Resource: Your Prospect Profile Template
Before meeting with a prospect, thorough preparation makes all the difference. After your visit, thorough documentation does too. To help you structure your approach, Moovago provides a free prospect profile template that you can download right away. In it, you’ll find:
- Essential information fields about the prospect (contact information, industry, key contact person, etc.)
- A space dedicated to analyzing needs and challenges
- A table tracking interactions
- A PDF version available in color or black and white, ready to print
Ideal as a preparation tool before a site visit, or for organizing your notes during prospecting meetings.