Customer Relationship Management (CRM) is at the heart of modern sales success. Whether you’re a traveling salesperson, a sales agent or a team manager, mastering customer relations tools and techniques will enable you to significantly boost your performance.
In this section of our blog, discover our practical guides, expert advice and feedback to optimize your CRM approach. From selecting the right customer follow-up software to advanced loyalty techniques and organizing your prospect data, we cover all the essential aspects of customer relations for field sales representatives.
Our articles are particularly aimed at field sales professionals looking to structure their sales approach, improve their sales follow-up and increase their conversion rate. Whether you’re just starting to use a CRM system, or you’d like to perfect your practices, you’ll find resources here tailored to your level and objectives.
In addition to tools, this category will help you develop your interpersonal skills. You’ll find practical tips for improving your customer communication, tried-and-tested techniques for dealing with difficult situations, and loyalty-building strategies adapted to different types of customer.
Our guides deal with the human aspects of commercial relations: how to create a bond with your customers, maintain regular, personalized contact, turn complaints into opportunities, and develop a lasting relationship of trust that generates referrals and loyalty.
Whether you’re just starting out with a CRM system, or you’d like to improve your relationship management skills, here you’ll find resources tailored to your level and your business objectives.
