What is CRM software?
CRM stands for Customer Relationship Management.
CRM software can take the form of a web or mobile application. The aim of this solution is to improve relations between the company and its customers and prospects.
By enabling data to be collected and distributed throughout the company, employees can communicate more easily with their colleagues, and better manage their customer relationships by offering them a personalized experience based on their characteristics.
For example: a car salesman is more likely to sell a family car to a couple with children. This information needs to be collected and stored in the CRM so that the salesperson can be as relevant as possible. Without this information, he won’t know what might appeal to the customer before the sale.
CRM software can also be extended to all key company stakeholders, such as suppliers and employees, to facilitate operations and information sharing. Every CRM software is different, and may have different objectives. Ideally, a CRM solution should be adapted to the type of organization, size and market of the company using it. CRM software examples on this Page.
