This article summarizes the job of a sales agent.
Definition of sales agents
Sales agents are salaried employees who approach customers on behalf of one or more companies. A VRP is often referred to as a field sales agent, but should not be confused with
Sales agents can sell to individuals(B to C) as well as to companies(B to B).
Exclusive sales agents are those working for a single employer. Multi-card sales agents are sales agents working for several employers at the same time.
Sales agents can be remunerated in 3 different ways:
- Fixed salary
- Fixed salary + commission
- Commissions only
What do sales agents do?
Identify prospects and competitors
Corporate sales representative
Maintaining commercial relations and building customer loyalty
Negotiate purchase and sales contracts
Transmit information between customers and employers
Draw up a sales round plan.
What are the advantages of working as a sales agent?
Sales agents can work for any type of company or market. He can choose the markets in which he wants to specialize.
Sales agents have a certain degree of autonomy, deciding which approach to take to retain customers and prospect.
Sales agents enjoy the security of employee status.
Sales agents’ salaries can be directly linked to their performance. Employers may pay them on a commission basis.
What qualifications do I need to be a sales agent?
You don’t need to have a higher education, or even a baccalaureate, to be a sales agent. However, it is advisable to have completed an ES, STMG or vocational baccalaureate.
To broaden their knowledge, future sales agents can take the recommended higher education courses: a BTS in Customer Relations Negotiation and Digitization, a DUT in Marketing Technology, a professional Bachelor’s degree in Business or a professional Master’s degree in Marketing and Sales.
Did you know?
According to talent.com, the average salary of an exclusive sales agent is 2,083 euros per month.
What tools does a sales agent need?
Historically, a sales agent can work with very few resources, such as a paper diary and a notebook.
However, things have moved on a little, and today’s sales agents can use a laptop or even a cell phone, which means they can keep their customer files close at hand, as well as take orders, consult their round plans or take shelf-space reports. Moovago is the 1st software package for sales agents, independent sales representatives and traveling salespeople.