Pajema Diffusion is an independent sales agency representing eight principals in the woodworking and door and window systems industry . The company operates exclusively in the B2B sector with a diverse client base, including carpenters, cooperatives, building materials suppliers, single-family home builders, and general contractors. Established in April 2013, Pajema Diffusion adopted Moovago in 2018, when the solution was launched.
Stéphane Tabuteau, an independent sales representative for several companies in the construction industry, specializes in carpentry and window and door systems (windows, roller shutters, garage doors, etc.). He serves a large territory covering the Deux-Sèvres, Vienne, Haute-Vienne, and Dordogne departments, as well as parts of the Corrèze and Creuse departments.
Stéphane TABUTEAU
Centralize and organize the entire customer portfolio
Having quantitative data on one’s business
To serve as a practical resource for planning and field visits
When he joined the company in 2013, Stéphane Tabuteau was actively searching for a sales CRM tailored to the needs of field sales representatives. He had explored several solutions on the market (Salesforce, EBP, etc.) but found them too complex, inflexible, and expensive:
“The CRM solutions I looked at before were very expensive and not very flexible. They required me to be in the office all the time to enter data and generate reports, and often needed the help of an assistant. That didn’t fit my needs, since I work alone and am always on the road.”
Before Moovago, the company’s sales management was handled in a haphazard way: information was memorized, a few Excel spreadsheets were used for sales follow-up, and there was little structured, big-picture view of its business.
When he met Franck Dubois, the founder of Moovago, through the Chamber of Commerce and Industry, Stéphane Tabuteau immediately recognized the solution he had been looking for:
“I was looking for a simple, scalable, and adaptable solution: I could tell right away that this was exactly what I needed.”
Stéphane Tabuteau mainly uses:
The implementation of Moovago has made Pajema Diffusion’s day-to-day business management easier in several ways:
“Moovago gives me a clearer picture of my client portfolio right in the field. That way, I have everything at my fingertips before a visit, and I can quickly analyze the client, review what we discussed last time, their sales revenue… I know their profile and whether there are any new contact persons…”
“Now, we have a pretty clear picture of the company. Before, I lacked concrete details; now I can say: Pajema Diffusion has this many active customers, this many inactive customers, this many prospects, this much sales revenue…”
All the data is centralized and accessible at any time, even when I’m on the go. This eliminates vague impressions and allows me to make decisions based on concrete facts.
“Before, I had everything on paper. Now, I’ve integrated my entire customer database into the application. So even if I decided to sell the business tomorrow, I have the data—it’s created valuable content. Before, it was all pretty much just in my head. This can also be beneficial for a sales director who manages a sales team: if a team member leaves, the director still has all the data on that person’s activity and sales revenue at their fingertips, which is helpful for business continuity.”
Getting started was smooth and intuitive. Although not a computer expert, Stéphane Tabuteau—who is quite proficient with digital tools—quickly got the hang of Moovago without any special training.
The mobile aspect of the application proved to be crucial for his work as a traveling sales representative:
“I didn’t have any trouble when I started using Moovago. It really is a simple and intuitive sales management tool . It’s not a complicated system that’s hard to fill out or understand, unlike other sales CRM systems. The mobile application and mobility features are great.”
Stéphane Tabuteau places particular emphasis on the solution’s adaptability to the needs of its users:
“Moovago’s greatest strength is that the application adapts to businesses. When you choose another CRM solution on the market, you buy it as-is and have to fit into its mold. It’s complicated. With Moovago, if there’s something missing or something that doesn’t work for you, you just let the team know what you need, and they’ll adapt. The application is built for you—not the other way around.”
“What do I tell an independent sales representative when I recommend Moovago? I tell them to take advantage of the free trial period to see for themselves how great the tool is—how simple, user-friendly, and intuitive it is . And that it can be adapted to the needs of field sales reps in many different industries: construction, viticulture, manufacturing…
Stéphane TABUTEAU
Independent Sales Representative – Pajema Diffusion
