Hydro Minéral is a French manufacturer of protective solutions for porous mineral materials, designed to waterproof them and improve their mechanical performance through permanent treatments.
Our contact person e : Benoît PIOCHON, Sales Director at Hydro Minéral since 2019, led the implementation of the Moovago application both internally and among the outsourced sales force, and contributed to the solution’s long-term development.
Benoît PIOCHON
Facilitate communication between sales management and field teams
Monitor and support the sales force’s activities
To serve as a practical resource for planning and field visits
“Before Moovago, we didn’t have any real tracking tools: independent sales representatives were supposed to submit a monthly activity report via email. It didn’t work well. It was very difficult to get feedback. Moovago came along in this context, addressing the needto establish an effective communication and reporting system while taking into account the constraints faced by field sales representatives.”
When he joined Hydro Minéral, Benoît PIOCHON noticed communication difficulties between the sales management team and the independent sales representatives in the field, who valued their independence and were not particularly keen on reporting.
The creation of his position as Sales Director provided an opportunity to implement a comprehensive sales strategy centered on a tool that came along at just the right time: Moovago. Before he joined the company, a test had been conducted using another application, but it didn’t work because the solution wasn’t optimized for use on anything other than a PC, making it ill-suited for field sales representatives working on mobile phones and tablets. The mobile and portable aspect Moovago’s user-friendliness was therefore a key factor in choosing the tool. The interface’s user-friendliness and ease of use were also decisive factors.
Hydro Minéral uses a wide range of features for sales follow-up, internal communication, and gaining insights into the market and customer portfolios: reports, statistics, customer profiles, exports, and more…
“All the tools available in Moovago allow me to stay in touch with what’s happening on the ground. For sales follow-up, the reports and the ability to export the entire customer database let meidentify customers who haven’t been visited—or who haven’t been visited in a certain amount of time—so I can assign ‘tasks’ to sales reps to highlight opportunities for them.”
The mobile application combines communication features between sales representatives and management with a user-friendly interface to simplify and speed up everyone’s work.
“It’s a great tool both for business organization and as a meeting planning resource for sales reps. It also helps the sales director in negotiations with key accounts and keeps him up to date on what’s happening on the ground. It really offers benefits in many different ways.”
Moovago is now at the heart of a sales call methodology adopted by independent sales representatives who work with Hydro Minéral:
Moovago is therefore as much a scheduling tool as it is a tool for planning rounds.
Given that independent sales representatives are independent professionals, Hydro Minéral management decided to give them time to get comfortable with the tool while encouraging them to start using it. To that end, Benoît Piochon organized regular webinars with Franck Dubois, CEO and Sales Director at Moovago, to present the application’s various features and benefits to the teams.
Conclusion: Some people immediately understood the value of the application and adopted it quickly, while others gradually began using it over time. Benoît Piochon emphasizes that it’s essential to demonstrate in a practical way how Moovago enables users to respond quickly andprovide support to sales teams when needed. This greatly facilitates the solution’s adoption within the company.
“The webinars offered by Moovago were truly instrumental in helping our independent sales representatives get the hang of the application and embrace the solution. For example, I had a sales rep who said he just couldn’t get the hang of it and kept working the old-fashioned way with his notebooks and paper planner. Then one day, he signed up for the video call I’d set up with Franck, and he was blown away. He told me, ‘This is insane—I’ve been missing out on this all along! It could really make my life easier!’ And now, he’s fully on board.”
Benoît PIOCHON joined Hydro Minéral shortly after the company began using Moovago and led the project. Hydro Minéral was thus one of Moovago’s first clients and was involved in many stages of its development:
“A company that listens and has been able to adapt the application to our needs. Since we started using Moovago, I’ve been regularly sharing our feedback with Franck Dubois, and we’ve seen the app grow into the indispensable tool for monitoring and managing field teams that it is today.”
Benoît Piochon is considering adopting the Dashboard option to better address his challenges:
“I realized that two of my colleagues were spending an enormous amount of time on internal reporting: about 3 days on quarterly statistics and 1 day per month on monthly statistics. To lighten this workload, we’re seriously considering the Dashboard option, which will format all our data natively and save us about 25 workdays a year. This will be a real time-saver for our internal team.”
” We’ll be able to see trends at a glance, view the top performers and underperformers in client portfolios… I’m also considering extending access to independent sales representatives to give them a more comprehensive and meaningful view of their business.”
“What would I say to him? Nothing at all—I’d just show him! The application has extraordinary capabilities, both on the web and on mobile. It really draws people in—there aren’t even words to describe it. You have to see it to believe it!”
Benoît Piochon
Sales Director at Hydro Minéral
